An Innovation That Gets Kids Excited About Brushing Their Teeth? Crest Has You Covered With New Crest Kids Color Changing Toothpaste, The Only One Of Its Kind On The Market Today
15 Marzo 2023 - 7:00AM
Business Wire
The brand’s first ever color-changing
toothpaste encourages kids to brush up to 2X longer to protect
against cavities, building healthy brushing habits for life
More than 60 years after disrupting the oral care category with
the first-ever fluoride toothpaste, Crest is once again reinventing
the way we think about brushing with an innovation the whole family
will smile about. From the #1 Toothpaste Brand in America comes new
Crest Kids Color Changing Toothpaste, harnessing the magic
of color to encourage kids to brush up to two times longer to
protect against cavities.
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Crest Kids Color Changing Toothpaste
harnesses the magic of color to encourage kids to brush up to two
times longer to protect against cavities. Now available at
retailers nationwide. (Photo: Business Wire)
As the category leader, Crest set out to address the ongoing
struggle parents face in getting kids to brush their teeth. The
experience is almost universal, with a majority of kids brushing
less than the dentist recommended amount — two minutes, twice per
day. Crest Kids’ newest innovation unlocks the power of
color-changing technology to transform bubblegum-flavored
toothpaste from blue to pink after two minutes of brushing,
creating an enjoyable experience for kids and parents alike.
“We know that consistent brushing at a young age is critical to
conquering cavities, and until now no other product on the market
has been able to create a true change in children’s brushing
habits,” said Luis Restrepo, Senior Director North America Oral
Care at Procter & Gamble. “As the only one of its kind on the
market today, new Crest Kids Color Changing Toothpaste redefines
the expectations of what a children’s toothpaste can do by making
brushing fun to establish healthy, lifelong oral care habits.”
To celebrate the launch of new Color Changing Toothpaste, Crest
Kids teamed up with social media creator Dani Schaffer and her
colorful son Brody to serve as the brand’s official Kid
Correspondent and report how Crest Kids’ newest toothpaste has
brightened up daily brushing routines.
“As a busy mom with a full house, it has always been a challenge
to wrangle my kids and get them to brush their teeth consistently,”
said Dani Schaffer. “Crest Kids Color Changing Toothpaste has
changed the game! Brody, my youngest, is actually asking me when he
can brush his teeth — he loves watching as the color transforms,
and it gives me peace of mind knowing his smile is protected
against cavities while still having so much fun.”
Crest Kids Color Changing Toothpaste, along with a full lineup
of Oral-B color-changing themed toothbrushes, is now available
online and in-store at retailers nationwide.
- Crest Kids Color Changing Toothpaste: $3.99
- Oral-B Kids Color Changing Manual Toothbrush: $3.99
- Oral-B Kids Color Changing Battery Power Toothbrush:
$14.99
- Oral-B Kids Color Changing Electric Toothbrush: $23.99
About Crest
A trusted leader in oral health, Crest was the first oral care
brand to secure the ADA Seal of Acceptance for a clinically proven
fluoride toothpaste. Since first introducing fluoride toothpaste 65
years ago, it is estimated that Crest has helped prevent countless
cavities in the United States.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230315005019/en/
P&G Oral Care Communications Velvet Gogol Bennett
gogolbennett.vc@pg.com
Zeno Group Shara Blocksom CrestKids@zenogroup.com
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