Leading Franchisor of Printing and Marketing Solutions
Unveils Innovative Platform for Ensuring Brand Consistency
DENVER, June 18,
2024 /PRNewswire/ -- AlphaGraphics, a leading
franchisor of printing and marketing solutions, announces the
launch of agEnterprise, a new brand management platform tailored to
meet the unique needs of franchises and other multi-location
businesses. The new platform is designed to uphold brand
consistency, offer both national oversight and local customization,
and streamline the marketing process with a central hub for
branded, customizable marketing assets.
"agEnterprise is more than just a platform; it's the cornerstone
of modern brand management," said Ryan
Farris, CFE, President and COO of AlphaGraphics. "By
seamlessly blending national oversight with local customization, it
empowers franchises and multi-location businesses to elevate their
brand consistency while maintaining individuality. With
agEnterprise, businesses aren't just streamlining processes –
they're redefining success, achieving unparalleled efficiency and
unlocking the full potential of their marketing endeavors."
In addition to brand consistency, here's what agEnterprise can
do for your business:
- Achieve national control and local customization: The
strongest brands strike a balance between consistency and
personalization. agEnterprise clients receive a customized site
that serves as a centralized hub for branded and customizable
marketing assets that business owners can access to make direct
orders. Through this hub, businesses can customize assets while
staying within brand guidelines. Additionally, clients will be
assigned an account manager to support the creation and production
of marketing assets and ensure multi-location consistency.
- Leverage technology to streamline marketing processes:
agEnterprise combines all marketing tools in one fully integrated
platform, which can save businesses up to 30% by cutting back on
third-party tools.
- Monitor and manage marketing funds and co-op dollars:
Effective financial oversight is crucial for businesses to thrive.
Recognizing this, agEnterprise provides custom reporting tools,
helping marketing teams to monitor and manage funds and co-op
dollars, oversee spending at a national and local level, provide
flexibility for franchisees, and increase visibility into campaign
costs.
- Provide every location local production and marketing
support: AlphaGraphics has over 230 locations across the
country to support businesses in a variety of markets to fulfill
and distribute marketing assets. This results in quicker turnaround
times, cost-savings, and a reduced carbon footprint. The platform
helps eliminate the wait time on shipping as items are produced
locally by teams who understand the market.
"As a franchise ourselves, we understand the challenges of
trying to balance national brand recognition with local needs and
unique markets. This is what provided the impetus for us to create
a platform that provides an end-to-end solution," added Farris.
"We've created a one-stop- shop for marketing executives to manage
assets in a singular platform, gain access to local printing
services across the country, and ultimately save money on shipping
costs. Our years of experience serving like-minded businesses
allows us to provide you with unmatched franchise marketing
expertise."
For more than 50 years, AlphaGraphics has helped businesses of
all sizes get noticed and get business with quality print, signs,
graphics, and technology. AlphaGraphics recognizes that
representing a brand accurately and strengthening brand recognition
is paramount, and agEnterprise supports businesses to do just that
- by guaranteeing consistency across all marketing assets, ensuring
they are on-brand, and centralized. When executed properly, brand
consistency has an ability to increase revenue by 10-20%.
For more information on agEnterprise and to request a demo,
visit https://shop.alphagraphics.com/agenterprise/.
About AlphaGraphics
AlphaGraphics, Inc., with more
than 230 locally-owned and operated locations in the U.S., offers a
complete range of print, signs, visual communications, and
marketing services to businesses. AlphaGraphics also provides
enterprise print management solutions through its agEnterprise
platform. agEnterprise provides a comprehensive end-to-end solution
allowing multi-location brands to centralize all on-brand marketing
assets. The platform utilizes an integrated online ordering system
to streamline print ordering, manufacturing, and distribution. By
offering both national oversight and local customization,
agEnterprise streamlines the marketing process through automation,
accelerating speed to market, while saving time and resources. For
more information about agEnterprise, visit
https://shop.alphagraphics.com/agenterprise/.
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SOURCE AlphaGraphics, Inc.