MILWAUKEE, Dec. 13, 2017 /PRNewswire/ -- Northwestern
Mutual, presenting sponsor of the 2018 Playoff Semifinal at the
Rose Bowl Game®, today unveiled the design of its float
for the 129th Rose Parade® presented by
Honda, focusing on the company's dedication to accelerating the
search for a cure to childhood cancer. The float, titled "Letting
Kids Be Kids," celebrates the belief that every child deserves a
life of laughter, adventure and fun, despite their cancer
diagnosis. The float will feature childhood cancer survivors and
recognizes the joy that camps brought to the riders during their
treatment journeys.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/7991458-northwestern-mutual-rose-parade-float-letting-kids-be-kids/
"Northwestern Mutual is honored to have the opportunity to
highlight these individuals through the 2018 Rose
Parade® and to continue shining a light on childhood
cancer, reminding us all that every kid deserves a chance to enjoy
childhood," said Eric
Christophersen, president of the Northwestern Mutual
Foundation. "Pediatric cancer patients, including those represented
among our 'Letting Kids Be Kids' float riders, have an incredible
joy for life, and adult champions play an enormous role in making
that happiness possible."
Northwestern Mutual is bringing the summer camp experience to
life by designing its float to portray a fictional camp called
"Camp for a Cure." Nestled along the shores of an activity-filled
pond, the float displays a dream itinerary filled with never-ending
events for children battling cancer. Created in partnership with
Fiesta Parade Floats, "Camp for a Cure" is an outdoor adventure
that allows kids – and their families – to experience the joys of
childhood and make lifelong memories together. Highlights
include:
- A talented raccoon leading campfire songs around a blazing fire
as marshmallows are roasted for s'mores, a summer camp staple
- An exhilarating canoe race, with a hare and a turtle serving as
coxswains, giving direction to the two-person canoe team racing the
course
- A furry squirrel readying the flag to signal the final lap and
cheerful fish leaping with enthusiasm as joyful ducks swim circles,
adding to the fun
The theme of the 129th Rose Parade, "Making A
Difference," honors and celebrates all people in communities who,
quietly and without desire for reward or recognition, act in
selfless, generous and kind ways to help others. Northwestern
Mutual's float riders, who have made a difference in the lives of
others, include:
- Chris Serrano, an 18-year-old from Los
Angeles, who was diagnosed at Children's Hospital Los Angeles with
bilateral retinoblastoma as a toddler in 2001 and lost vision in
both eyes. Chris is now in remission and credits his experience
at Camp Ronald McDonald for
Good Times in Los Angeles with restoring his
confidence and helping him discover who he is today.
- Mary
Perkins, a 14-year-old from Cincinnati,
who overcame a childhood brain tumor diagnosis with treatment
at Cincinnati Children's Hospital Medical Center. Mary is
defined by her positive outlook – she starts every school day with
a new joke – and her love of NjoyItAll Camp, which helped keep
her optimistic during extended treatment.
- Bennett Unger, a
13-year-old leukemia survivor from Milwaukee who
was treated at Children's Hospital
Wisconsin. Bennett loves the outdoors and attends Camp
One Step programs, many of
which are held in Wisconsin. Camp One
Step has been an important part
of Bennett's journey, as he came back from camp
transformed with a new confidence and found a community of kids who
understood his situation.
- Dr. ZoAnn Dreyer, a pediatric oncologist at Texas
Children's Cancer and Hematology Centers in Houston. As the
medical director for Camp Periwinkle, Dr. Dreyer assists
children with cancer and their siblings during camp. She has
attended the weeklong camp for 30 years, serving as the medical
director for the last 25, and is also on the Board of Directors for
The Periwinkle Foundation.
- Scott Cohen, an associate
wealth management advisor at Northwestern Mutual — West Los
Angeles, who has volunteered with Camp Ronald McDonald for Good Times in Los
Angeles for 10 years. Scott is passionate about giving kids
the best experience possible and received Northwestern Mutual's
2017 Community Service Award, for which he received
a $30,000 grant for the camp.
Northwestern Mutual launched its Childhood Cancer Program in
2012 and is celebrating five years of working to find cures,
providing family and patient support and aiding those who struggle
with the late-term effects of treatment. The program has
contributed more than $17 million
with the help of its employees and financial representatives
nationwide, and has funded more than 200,000 hours of research.
Northwestern Mutual is continuing its commitment to impact
childhood cancer by generating awareness and funds through its
nonprofit partners, including camps nationwide.
About Northwestern Mutual Foundation
The mission of
the Northwestern Mutual Foundation is to improve the lives of
children and families in need. The Foundation has given more
than $320 million since its inception in 1992 and is
designed to create lasting impact in the communities where the
company's employees and financial representatives live and work. We
accomplish this by combining financial support, volunteerism,
thought leadership and convening community partners to deliver the
best outcomes. Our efforts are focused nationally on curing
childhood cancer, and locally on education, neighborhoods and
making our hometown of Milwaukee a great destination.
Visit Northwestern Mutual Foundation to learn more.
About Northwestern Mutual
Northwestern
Mutual has been helping families and businesses achieve financial
security for 160 years. Through a distinctive, whole-picture
planning approach including both insurance and investments, we
empower people to be financially confident so they can live life
differently. We combine the expertise of our financial
professionals with a personalized digital experience to help our
clients navigate their financial lives every day.
With $250.4 billion in assets, $28.2 billion in
revenues, and more than $1.6 trillion worth of life insurance
protection in force, Northwestern Mutual delivers financial
security to more than 4.4 million people who rely on us for life,
disability income and long-term care insurance,
annuities, brokerage and advisory services, trust services, and
discretionary portfolio management solutions. The company holds
more than $100 billion of client assets as a part of its
wealth management company and investment
services. Northwestern Mutual ranks 97 on the 2017 FORTUNE 500
and is recognized by FORTUNE® as one of the "World's Most Admired"
life insurance companies in 2017.
Northwestern Mutual is the marketing name for The Northwestern
Mutual Life Insurance Company (NM), Milwaukee, WI (life
and disability insurance, annuities, and life insurance with
long-term care benefits) and its subsidiaries. Northwestern Mutual
and its subsidiaries offer a comprehensive approach to financial
security solutions including: life insurance, long-term care
insurance, disability income insurance,
annuities, life insurance with long-term care benefits,
investment products, and advisory products and services.
Subsidiaries include Northwestern Mutual Investment Services,
LLC (NMIS) (securities), broker-dealer, registered investment
adviser, member FINRA and SIPC; the Northwestern Mutual Wealth
Management Company® (NMWMC) (fiduciary and fee-based financial
planning services), federal savings bank; and Northwestern Long
Term Care Insurance Company (NLTC) (long-term care insurance).
About the Pasadena Tournament of Roses®
The
Tournament of Roses is a volunteer organization that hosts
America's New Year Celebration® with the Rose
Parade® presented by Honda, the Rose Bowl
Game® presented by Northwestern Mutual and a
variety of accompanying events. 935 volunteer members of the
association will drive the success of 129th Rose Parade themed
"Making A Difference," on Monday, January 1, 2018, followed by
the College Football Playoff Semifinal at the 104th Rose Bowl
Game. For more information,
visit www.tournamentofroses.com. Like us on Facebook and
follow us on Twitter, Instagram and YouTube.
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SOURCE Northwestern Mutual