NEW YORK, Feb. 18, 2018 /PRNewswire/ -- Leading
international toy and consumer products company, ZURU™, secured the
esteemed 2018 Toy of the Year (TOTY) award in the Active/Outdoor
Toy category for the company's Bunch O Balloons for the second
consecutive year, proving that the global Kick Starter sensation
and innovative water balloon line continues to be one of the most
wanted and top-selling toys worldwide. The Toy of the Year Award
winners were announced at the glittering Toy Association's Annual
Toy Of The Year Awards gala which took place on Friday, February 16, 2018, in New York City.
The Bunch O Balloons Filler/Soaker was a 2018 TOTY finalist and
ultimately brought home the win for the Bunch O Balloons brand. The
Filler/Soaker can fill up Bunch O Balloons or double as a water
blaster.
There's no need to find a hose to fill the balloons – just
attach the balloons to the front nozzle, place the Filler/Soaker
into a body of water such as a bucket or a pool and make hundreds
of self-sealing water balloons in minutes. The Bunch O Balloons
Filler/soaker can also be used as a water blaster that shoots water
over 30 feet.
"We are proud to receive the Outdoor Toy of the Year Award for
Bunch O Balloons for the second year in a row," stated Nick Mowbray, Co-CEO, ZURU. "This prestigious
industry recognition is a testament to the dedication and
enthusiasm of our teams in bringing innovative and fun products to
children worldwide."
The Kickstarter sensation and innovative water balloon line was
one of the top selling toys in the U.S. in 2017 and had the biggest
sales at retail to date in the U.S. in 2017, increasing by 46%
year-over-year across major retailers based on retailer sales
data.
The TOTY Awards are considered the "Oscars" of the toy industry,
recognizing companies and products for their outstanding
performance the previous year. Winners are chosen through a
combination of votes from retailers, journalists, consumers and
members of the Association. The TOTY Awards Gala helped kick off
the 115th North American International Toy Fair.
About ZURU
ZURU is a disruptive and award-winning company that designs,
develops, manufactures and markets innovative toys. Inspired by
kids and imaginative play, ZURU is one of the fastest growing toy
companies and is known for their agility, creativity and new-age
manufacturing techniques. The company employs more than 400 staff,
has 10 offices and supplies most major retailers in 120+ countries.
ZURU has delighted millions of families all over the world through
partnerships with entertainment properties, including Nickelodeon,
Disney, Universal Studios and DreamWorks as well as successfully
building their own global brands such as Bunch O Balloons™, ZURU
Fidget™, Mayka™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in
a House™. Let's reimagine play, everyday!
Visit us at www.zuru.com, Like us on Facebook @ZURUToysCompany,
or Follow us on Twitter @ZURUToys
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SOURCE ZURU