NEW YORK, Feb. 18, 2018 /PRNewswire/ -- NORTH AMERICAN
INTERNATIONAL TOY FAIR -- LEGO Systems, Inc., the North American
division of one of the world's leading manufacturers of play
materials, was honored with three Toy of the Year (T.OT.Y.) Awards.
Building sets from LEGO® Star Wars™ and the build and code
toolkit, LEGO BOOST, were recognized as Toy of the Year in the
Construction, Specialty and Tech categories, respectively, which
were awarded at the Toy Association's annual gala to celebrate the
best and most innovative toys, held Friday,
February 16 in New York
City.
"We are honored to be recognized as the gold standard in toys by
the industry and consumers alike. Given that we pioneered the
convergence of LEGO bricks and technology with LEGO MINDSTORMS™ 20
years ago, it's particularly exciting that our build and code
toolkit, LEGO BOOST, was cited as Tech Toy of the Year," said
Michael McNally, senior director,
brand relations at LEGO Systems, Inc. "Receiving two T.O.T.Y.
Awards for LEGO Star Wars is a testament to the power of the
Star Wars property brought to life in LEGO form for fans of
all ages."
Construction Toy of the Year: LEGO Star Wars
BB-8™
This LEGO incarnation of the diminutive BB-8 droid from the new
movie trilogy makes the perfect gift for any Star Wars or
LEGO fan. Turn one wheel at the side to rotate the detailed head,
and another to open the access hatch and extend the welding torch.
This faithfully reproduced model also comes with a display stand,
decorative fact plaque and small BB-8 figure, making it a great
display piece for any bedroom or office. Contains 1,100 LEGO
pieces.
Specialty Toy of the Year: LEGO Star Wars UCS
Millennium Falcon™
The LEGO Star Wars Ultimate Collector Series
Millennium Falcon is the largest and most detailed LEGO
set ever made, containing 7,541 bricks and elements. This LEGO
interpretation of Han Solo's
unforgettable Corellian freighter has all the details
that Star Wars fans of any age could wish for,
including intricate exterior detailing, upper and lower quad laser
cannons, landing legs, lowering boarding ramp and a 4-minifigure
cockpit with detachable canopy. The set also includes seven
minifigures, a BB-8 droid, two buildable Porgs and a buildable
Mynock.
Tech Toy of the Year: LEGO BOOST Creative Toolbox
LEGO BOOST is a super-charged LEGO toolkit that introduces kids
as young as seven years old to building and coding. Designed to
offer endless creation and play possibilities, LEGO BOOST gives
children an intuitive and "fun-first" way to explore coding
concepts and principles. Builders add sound, movement and
personality to their LEGO creations, bringing to life anything they
build. Using familiar LEGO elements and simple app-based coding
language, LEGO BOOST delivers quick success in an intuitive
approach. By combining the versatile LEGO building system with
advanced technology, children can boost their creativity and
uncover new ways to play while learning to code. The kit offers
step-by-step instructions to make five creations, such as Vernie
the humanoid, Frankie the cat, and an awesome, playable guitar, but
kids can use the pieces and coding language to make anything they
build come to life. LEGO BOOST is available nationally where toys
are sold for $159.99.
Toy finalists were selected from nearly 600 submitted toys,
games and properties by nomination committees comprised of
journalists, toy trend experts, play therapists, toy inventors and
designers, and toy retailers.
The LEGO tradition of innovation has been recognized with 20
T.O.T.Y. Awards since the program was established in
2000.
About the LEGO Group
The LEGO Group is a privately held, family-owned company with
headquarters in Billund, Denmark,
and main offices in Enfield,
USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic
LEGO® brick, it is one of the world's leading manufacturers of play
materials. Guided by the company spirit: "Only the best is good
enough", the company is committed to the development of children
and aims to inspire and develop the builders of tomorrow through
creative play and learning. LEGO products are sold worldwide and
can be virtually explored at www.LEGO.com.
LEGO, the LEGO logo, and the Minifigure and the brick & knob
configuration are trademarks and/or copyrights of the LEGO Group. ©
2018 the LEGO Group.
© Disney/Pixar
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
MEDIA CONTACTS
Amanda Madore, LEGO Systems,
Inc.
860-299-6954 / amanda.madore@lego.com
Karen Nolan, Flashpoint PR
650-490-0608 / nolan@flashpointpr.com
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SOURCE LEGO Systems, Inc.