P&G Brands Provide Clear, Accessible and Reliable Product Information in SmartLabel™
21 Mayo 2018 - 8:30AM
Business Wire
Now People Can Find More Information About
Their Favorite P&G Brands Online, Anytime
The Procter & Gamble Company (NYSE:PG) announced today that
more than 3,500 products are now present within SmartLabel , an
online and mobile platform that enables consumers to access
detailed information such as product ingredients, usage
instructions, certifications and endorsements. P&G now has more
items, across more categories, than any other consumer product
goods company on the platform.
Over the past decade, P&G has taken a number of steps to
disclose more information about what goes into and what is excluded
from formulated products. Now with SmartLabel, P&G delivers the
next step for the company’s transparency goals, which were recently
announced via Ambition 2030: to help people make informed choices
by providing ingredient information in a way that is clear,
reliable and accessible.
“Using SmartLabel to share our products’ ingredients reinforces
P&G’s commitment to transparency, and is one way we are holding
ourselves accountable to the transparency goals we outlined in
Ambition 2030,” said Kathy Fish, Chief Technology Officer, Procter
& Gamble. “We know people care about what goes into the
products they use every day, and we want consumers to be informed
and confident in their choice to place P&G products in their
baskets.”
Consumers can find top P&G brands – such as Febreze®, Herbal
Essences®, Olay®, Pampers® and Tide®, to name a few – through the
SmartLabel website and on the SmartLabel app on both iOS and
Android devices. Additionally, P&G is the first company to
offer details on the components in their feminine care products,
Always® and Tampax®, in SmartLabel.
This move demonstrates P&G is listening and responding to
consumer needs as research1 suggests consumers are seeking more
information about product ingredients than they have in the past;
more than eight in 10 consumers globally have cited ingredient
transparency as “very important or important” when shopping for
personal care or beauty products.
P&G product information is available online via SmartLabel
in the U.S. The company will also continue to move forward in its
broader ingredient transparency journey by advancing fragrance
transparency in the U.S. and Canada by the end of 2019.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
1 Sustainable Brands: Consumers Rank Ingredient Transparency
Among Most Important Issues for Brands
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version on businesswire.com: https://www.businesswire.com/news/home/20180521005577/en/
P&G CommunicationsTracey Long,
513-983-9629Long.TL@pg.comorMSL GroupGina Ribaudo, +1
312-261-0237gina.ribaudo@mslgroup.com
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