RBC Insurance launches new tailored digital
Wellness Program to help foster
workplace health and wellbeing
Twitter: Employers can foster a healthier workforce by
encouraging employees to change their #wellness habits through a
personalized experience with the new @RBCInsurance Wellness
Program, free for clients with health coverage.
Highlights:
- RBC Insurance launches a new Wellness Program, free
for Group Benefit Solutions clients with health coverage.
- The digital solution is the first to integrate multiple data
sources to deliver a personalized experience for employees, helping
them change their habits toward wellness and foster a healthier
workplace.
- Features include health risk assessments, personalized
content in a newsfeed, peer-to-peer recognition, personal and
corporate challenges and progress-based incentives and rewards
including cashback and discounts to 100s of retailers.
TORONTO, July 17, 2018 /CNW/ - In today's digital society,
with tons of information easily accessible, consumers are searching
for solutions that provide a customized experience. Now, RBC
Insurance launches a new digital solution that aims to improve
employee wellness by motivating them to create healthier habits
through personalized experiences that can encourage a healthier
workforce. The digital Wellness Program is the first-of-its-kind to
be offered by an insurance carrier in Canada. It is free for RBC Insurance Group
Benefit Solutions clients with health coverage.
Employee wellbeing is a vital part of any business. Healthy
employees who feel their employer cares about their wellbeing are
more engaged and productive at work. In fact, highly engaged
employees experienced a 41 per cent reduction in absenteeism and a
17 per cent increase in productivity. Not to mention, more engaged
employees are more likely to stay with an employer. In
high-turnover organizations, highly engaged business units
experienced 24 per cent less turnover.1
"We understand the importance of employee wellbeing and how an
effective wellness program can shape the workplace culture and
increase productivity," says Julie
Gaudry, senior director of group insurance for RBC
Insurance. "But there are real obstacles for employers to implement
and run a wellness program. Our digital wellness program makes it
easy for employers to support their employees' wellbeing by
providing users with customized content they're interested in,
challenging them, informing them and rewarding them for making
healthier choices."
Currently, RBC Insurance is the only insurer to integrate
multiple data sources such as claims data, reported preferences and
health risks to deliver a tailored experience to the user. This
approach encourages employees to change unhealthy habits, such as
getting too little sleep or making poor food choices, into
healthier ones such as participating in daily physical activity or
mindfulness exercises. Through a personalized content feed,
personal and corporate challenges, peer-to-peer recognition and
progress-based incentives, employees will be supported to engage in
healthier behaviours, and are rewarded to keep up with these habits
through a tiered points system that offers cashback and
discounts.
"Through the power of discounts and perks, we are able to
attract all types of users, not just those who are already healthy
and using health and wellness apps," added Gaudry. "Users are
incented to return regularly through rewards and are provided with
information that is meaningful for them personally, which can help
them create new healthier habits and change their attitude towards
wellness for the long-run."
The RBC Insurance Wellness Program is easily accessible through
the RBC Insurance My Benefits app or through the online group
benefits portal.
Features of the new digital Wellness Program:
- Personalized experience: Complete a Health Risk
Assessment in 60 seconds to help employees identify their key
health risks plus a tailored newsfeed of content with
recommendations to provide customized support to users.
- Track progress: Seamlessly syncs with wearable fitness
technology and tracks progress through the platform, allowing
colleagues to interact through personal or corporate
challenges.
- Earn rewards: Employees are engaged with discounts and
cashback offers from 100s of their favourite retailers. As
employees take action and achieve goals, they can level up to new
tiers, unlocking rewards and increased discounts.
- Measure impact: With data sources integrated through the
platform, Employers will be able to evaluate the programs impact
with easy to access reporting and measurement tools.
About RBC Insurance
RBC Insurance® offers a wide range
of life, health, home, auto, travel, wealth and reinsurance advice
and solutions, as well as creditor and business insurance services
to individual, business and group clients. RBC Insurance is the
brand name for the insurance operating entities of Royal Bank of
Canada, one of North America's leading diversified financial
services companies. RBC Insurance is among the largest Canadian
bank-owned insurance organizations, with approximately 2,700
employees who serve more than four million clients
globally. For more information, please visit
rbcinsurance.com.
1Gallup, 2017.
http://news.gallup.com/businessjournal/208487/right-culture-not-employee-happiness.aspx
SOURCE RBC