Petro-Canada invites Canadians to “Live by the Leaf” in new marketing campaign
07 Agosto 2018 - 5:30AM
Petro-Canada, a Suncor business, today publicly unveiled its new
brand platform, inviting Canadians to “Live by the Leaf” and to be
“Fièrement d’ici” (“Proudly from here”).
Customers will see new branding at Petro-Canada stations across
the country, as well as in a new TV and online advertising campaign
and in social media. Focused on people, “Live by the
Leaf”/”Fièrement d’ici” will tell the stories of real people –
customers, associates, partners and employees alike.
“‘Live by the Leaf’ and ‘Fièrement d’ici’ reflect our deep
commitment to and love of this country,” said Kris Smith, executive
vice president, Downstream. “It brings to life our purpose of
championing the Canadian spirit and moving people toward what
matters most to them.”
The brand strategy and corresponding creative campaign are based
on research showing that Canadians are increasingly making more
conscious decisions about the brands they support, giving
consideration to what a company really stands for when they make
their purchase decisions.
“’Live by the Leaf’ and ‘Fièrement d’ici’ are more than our tag
lines; they are our rallying cry with Canadians, one which will
underpin our marketing and communications efforts for years to
come,” Smith said. “We want to demonstrate to Canadians that we
share more than a country, we share a way of life.”
Petro-Canada touches the lives of more than 900,000 Canadians
every day, through more than 1,780 retail and wholesale locations
across the country – from the largest cities to the smallest
communities. As Canada’s leading integrated energy company, Suncor
operates in all stages of the value chain, from responsible
resource extraction to consumers at the pump.
Suncor Energy is Canada's leading integrated energy company.
Suncor's operations include oil sands development and upgrading,
offshore oil and gas production, petroleum refining, and product
marketing under the Petro-Canada brand. A member of Dow Jones
Sustainability indexes, FTSE4Good and CDP, Suncor is working to
responsibly develop petroleum resources while also growing a
renewable energy portfolio. Suncor is listed on the UN Global
Compact 100 stock index and the Corporate Knights’ Global 100.
Suncor's common shares (symbol: SU) are listed on the Toronto and
New York stock exchanges.
Petro-Canada, a Suncor business, operates almost 1,500 retail
stations and 280 Petro-Pass wholesale locations nationwide.
Petro-Canada’s retail loyalty program, Petro-Points™, provides
Canadians with the opportunity to earn and redeem rewards.
Petro-Canada is proud to be a National Partner of the Canadian
Olympic and Paralympic committees, supporting Canadian athletes,
coaches and their families for more than 25 years. For more
information, visit petro-canada.ca.
For more information about Suncor, visit our web site at
suncor.com, follow us on Twitter @Suncor or together.suncor.com For
more information about Petro-Canada, visit our web site at
petro-canada.ca, follow us on Twitter @petrocanada
Media inquiries:Suncor403-296-4000media@suncor.com
Two videos accompanying this announcement are available
at:
http://www.globenewswire.com/NewsRoom/AttachmentNg/f13856ec-dc85-4b02-bc3c-75321966b536
http://www.globenewswire.com/NewsRoom/AttachmentNg/d26856ea-25ae-4ce8-bda7-6372bd36431c
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