ARMONK, N.Y., Sept.
13, 2018 /PRNewswire/ -- IBM (NYSE: IBM) today announced that
Aditya Birla Fashion and Retail Ltd. (ABFRL), India's leading fashion and lifestyle entity,
has expanded its existing relationship with IBM to reduce costs,
improve productivity enhancements and drive business growth.
The strategic 10-year services agreement is deemed key to
ABFRL's strong vision for future growth to expand their stores
network across the country. As a part of this agreement, IBM will
bring in its global technology and automation expertise to help
enhance and manage ABFRL's IT infrastructure with better
availability of IT systems, employee productivity through self-help
solutions and improved disaster resilience.
In doing so, IBM will bring greater transparency, service
improvements, agility, enhanced security and operational
efficiencies for the organization. IBM will provide
infrastructure-as-a-service in a private cloud environment,
enabling ABFRL to scale their IT operations in line with their
business growth. In leveraging IBM's deep technology and services
expertise, ABFRL aims to build a world-class IT environment to
support its strong growth in India.
With more than 8,000 points-of-sale across 700 cities, including
more than 2,000 exclusive ABFRL brand outlets, the company owns
some of the best-known brands in the country such as Louis Philippe, Van
Heusen, Allen Solly,
Peter England and many others.
ABFRL, known for its innovation, customer centricity and offering
best-in-class services to its customers, is at the forefront of
adopting technology.
Commenting on the partnership, NP Singh, CIO, ABRFL, said, "The
retail industry has seen a stupendous growth in the past decade
with the emergence of technology-enabled smart consumers. As
leaders in the retail industry and to build platforms which provide
a seamless experience to our consumers, the need of the hour is to
have strong and stable technology partners that can help us realize
our future growth. The newly extended agreement with IBM will help
us accelerate our transformation in a way which is more efficient,
cost effective and seamless."
"As ABFRL continues to grow and expand in the Indian market,
having a strong technology backbone to support this growth and
creating seamlessness of internal and external processes will
become an imperative part of their business," said Avinash Joshi, Vice President, Infrastructure
Services, Global Technology Services, IBM Asia Pacific. "IBM will
use its automation tools and technologies to drive services
efficiencies and employee productivity for ABFRL. This pioneering
partnership will help ABFRL build a seamless IT platform which will
enable them to accelerate innovation and help them have a solid
path in driving digital transformation."
About Aditya Birla Fashion and Retail Limited
Aditya
Birla Fashion and Retail Ltd. (ABFRL) is India's No 1. Fashion and Lifestyle entity. It
hosts India's largest fashion
network with over 8,000 points of sale in over 700+ cities and
towns, which include more than 2,000 exclusive ABFRL brand outlets.
For more information on ABFRL, please visit www.abfrl.com
Scott Cook
IBM External Communications
scotty@us.ibm.com
312.669.4743
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SOURCE IBM