Crest® Debuts New Gum & Enamel Repair™ Toothpaste, Formulated to Boost the Repair of Weakened Enamel & Helps Reverse Gingi...
18 Septiembre 2018 - 07:00AM
Business Wire
Crest Helps You Go Beyond Your Regular Brushing
Routine Because Healthier Teeth Start at the Gum Line1
According to data from the Centers for Disease Control and
Prevention, nearly half of U.S. adults have gum disease2. Harmful
plaque bacteria can hide in crevices below the gum line. When left
untreated, the plaque bacteria can break down enamel and cause
permanent damage. New Crest Gum & Enamel Repair™, a specially
designed paste, focuses on neutralizing plaque bacteria along and
below the gum line while also boosting the repair of weakened
enamel.
The new Crest Gum & Enamel Repair formula features Advanced
Repair Technology that targets the gum line to provide bacterial
protection and penetrates the tooth surface, strengthening areas in
the enamel where there is weakness. The Enhanced Protection
Technology allows consumers to enjoy their favorite treats with a
shield of protection that slows cavity-causing attacks and erosion.
Together, these mechanisms protect the gum line and tooth enamel,
helping to reverse gingivitis and its many affects such as bleeding
gums and inflammation.
"We know that gum problems are at the root of some key issues
that can affect a person's oral health," said Carlos De Jesus, Vice
President North America Oral Care, Procter and Gamble. "That's why
we developed Gum & Enamel Repair, so that people could use a
toothpaste that not only helps repair weakened enamel, but also
helps prevent gingivitis."
Crest Gum & Enamel Repair is now available in Intensive
Clean and Advanced Whitening varieties and can now be found at
drugstores, mass retailers and eCommerce sites.
For more information about Crest Gum & Enamel Repair, visit
www.crest.com, “like” Crest on Facebook or follow @Crest on Twitter
and Instagram to receive updates and learn more about oral
health.
About Crest
A trusted leader in oral health, Crest was the first oral care
brand to secure the ADA Seal of Acceptance for a clinically proven
fluoride toothpaste. Since first introducing fluoride toothpaste 54
years ago, it is estimated that Crest has helped prevent countless
cavities in the United States. Headquartered in Cincinnati, OH,
Crest is owned and distributed by The Procter & Gamble
Company.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit www.pg.com for the latest news and information
about P&G and its brands.
_________________________
1 Healthy gums are the foundation for healthy teeth
2 A recent CDC report provides the following data related
to prevalence of periodontitis in the U.S.:
- 47.2% of adults aged 30 years and older
have some form of periodontal disease.
- Periodontal Disease increases with age,
70.1% of adults 65 years and older have periodontal disease.
This condition is more common in men than women (56.4% vs
38.4%), those living below the federal poverty level (65.4%), those
with less than a high school education (66.9%), and current smokers
(64.2%)
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version on businesswire.com: https://www.businesswire.com/news/home/20180918005518/en/
Citizen Relations for CrestCarla Ellison,
212-613-4916carla.ellison@citizenrelations.com
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