BraunPrize 2018 marked 50 years since the inaugural competition
in 1968, as 10 finalists presented their design concepts on
Wednesday, September 12 before a live Jury that included legendary
industrial designer and former Braun Design Director, Dieter Rams.
Held at Braun’s Innovation Centre in Kronberg, Germany, the 20th
edition of BraunPrize was a culmination of a yearlong entry and
judging process, awarding $75,000 worth of prizes for work that
expresses creativity and exceptional design.
This year’s theme challenged creative minds to develop designs
that really matter — those that innovate, provide solutions and
improve life experiences. BraunPrize, the longest running
international prize for product design concepts, received more
submissions than ever before this year with 3,087 entries coming
from 107 countries.
Established in 1968 by Erwin Braun, BraunPrize remains committed
to supporting up-and-coming designers devoted to improving the
world through their creativity and craft.
“We have seen record participation for BraunPrize 2018,” said
BraunPrize Chairman and Braun Design Director, Oliver Grabes.
“These fantastic results showcase the increasing relevance of good
design that matters. We will always support designs that make a
positive impact on people’s daily lives.”
BraunPrize 2018: The Journey So
Far
BraunPrize 2018 presented 10 Awards across two categories –
Students and Young Talent. An international jury of top design and
technology experts came together in June to evaluate all the
entries and narrow the field down to 10 finalists who were chosen
to present their concepts at the Final Judging Forum on September
12, 2018. The jury also selected fifty additional projects as
‘Special Mentions’ to be recognized and displayed in the BraunPrize
exhibition.
“The competition has attracted talent from all over the world,”
said Alexandra Deschamps-Sonsino, Designer, Consultant, IOT Expert
and 2018 BraunPrize Jury Member. “We were able to honor such
exceptional minds from all types of backgrounds and walks of life.
It was beautiful to be able to celebrate applicants from different
regions of the world with varying academic backgrounds.”
“I was so impressed by the level of thought our applicants put
into their ideas,” said Stefan Schamberg, Director R&D for
Braun Global, Managing Director of R&D for P&G and
BraunPrize 2018 Jury Member. “We’re so proud of them for
demonstrating such social responsibility and addressing important
real-life issues. Well done by all involved.”
BraunPrize 2018: The
Winners
At the Final Judging Forum, each finalist was invited to present
their product design concepts to the BraunPrize 2018 Jury and a
selected audience of over 100 guest jurors from companies,
universities and media in the field of design and innovation. Live
voting was then conducted for the Forum to select the final Gold,
Silver, Bronze and Sustainability winners.
In the Student category, Finalists prioritized health and the
environment. WIM was awarded the Gold Prize of $15,000. The
Silver Prize of $10,000 went to Otto, and Pluvo was
chosen as the Bronze Prize winner of $5,000.
The Winning Student Product Concepts:
Gold: WIM, by Thomas Helmer and Jenny
HolmstenSilver: Otto, by Gabriel Uggla, Selvi Ol-gac and
Birnur SahinBronze: Pluvo, by Lewis Hornby, Nicholas Hooton
and Claudia Arnold
WIM, by Thomas Helmer and Jenny Holmsten, is a new type
of interactive stroke therapy, designed to empower and support
patients’ recovery at home. Thanks to its tracking armband, WIM
offers advanced personalized therapy. A shared application enables
constant communication between the patient and therapist, helping
make therapy fun and interesting for the patient throughout the
lengthy period of home recovery.
Otto, by Gabriel Uggla, Selvi Ol-gac and Birnur Sahin, is
designed to improve the daily management of asthma through
streamlining the process of monitoring, logging and medicating into
one seamless experience. Otto guides users through the process
using lights and sounds to take measurements and adjust medicine
dosage all through the same mouthpiece, as well as logging the data
into the patient’s digital journal.
Pluvo, by Lewis Hornby, Nicholas Hooton and Claudia
Arnold, is a cost neutral solution to urban air pollution. The
patent pending technology uses an enclosed mist of water droplets
to remove dangerous pollutants from the air, and pays for itself by
using this mist to create a stunning new holographic-like
advertising medium.
In the Young Talent category, innovation in children’s health
and environmental improvements were at the forefront of the ideas
from the Finalists chosen by the Jury.
The Winning Young Talent Product Concepts:
Gold: ASHA, by Peter AlwinSilver: Colo, by Matus
ChlpekBronze: INST.ant, by Andreas Munk
ASHA, by Peter Alwin, was honored with the Gold
Prize of $15,000. ASHA is a device designed to monitor low birth
weight in babies in rural India. This simple portable device
measures the baby’s weight and temperature using an in-built
digital weighing scale powered by solar cells and a non-touch
infrared thermometer to avoid cross contamination. The baby’s
growth progress can be closely monitored and ensures timely, local
care in the child’s crucial early weeks.
The Silver Prize of $10,000 was awarded to Colo, by Matus
Chlpek. Colo is a new concept of sneakers designed to correct
foot deformities and improve poor walking habits in children
between three and 12 years old. The design consists of shoes, a
smartphone app and custom 3D printed insoles. The sole is designed
to passively track walking habits either visually or more precisely
through the app. Colo is a playful solution for children with foot
health issues, also serving as a reminder that everybody is
different and diversity should be embraced.
Finally, INST.ant, by Andreas Munk was the Bronze Prize
winner of $5,000. INST.ant is a trunk concept that turns
every bicycle into a cargo bike to overcome the storage benefits
offered by cars and encourage people to use bikes more often. The
folding technique of the trailer is based on the telescope
principle, and its very compact design means it is available at any
time without disturbing cycling – allowing the transport of loads
up to 50kg.
The Sustainability Category is a new addition to
BraunPrize 2018, keeping Braun’s philosophy of ‘less is more’ in
mind, stressing that sustainability really matters in today’s
world.
In the Student Category, Ö was awarded the first prize of
$5,000, and ACORN the second prize of $2,500.
Ö, by Constance Richard, is a sustainable humanitarian
aid, designed to make contaminated water drinkable. It is an open
source project for filtering unhealthy water, using low
technologies in the form of a ceramic filer and a sand filter,
which eliminates pathogens present in the water to give people the
necessary conditions to regain their autonomy.
ACORN, by Liye Zhang, Xucheng Yan, Zihan Xie, Ximing Jiang
and Jiaqing Zhang, is an urban greening landscape for desert
cities. This fertilizer-compressed sheet can provide fertilizer to
plants after ACORN has been planted in the sand and has a strong
ability to absorb and retain water. ACORN not only reduces the cost
of afforestation is desert areas, but also improves planting
efficiency and beautification.
In the Young Talent category, FIYLTER was awarded the
first prize of $5,000, and Wireframe the second prize of
$2,500.
FIYLTER, by Simon Desnerck, is a DIY microplastics filter
for washing machines designed to reduce the microplastic fibres
that end up in the ocean through the washing of synthetic clothes.
The FIYLTER solution is like a manual for a filter system that
mixes and matches components that are cheap and accessible to most
people, allowing people to adjust it to their own needs and
requirements in order to get as many people as possible filtering
their washing machine’s waste water and reduce the ‘plastic soup’
of our oceans.
Wireframe, by Ben K�r�s, helps villagers in developing
countries build and maintain affordable wind turbines in order to
generate enough electricity and set up an essential communication
network. This allows them to talk to each other via radio, warn the
next village in case of emergency and share weather forecasts, as
well as giving them light after sunset, allowing them to have more
productive hours each day.
In a world full of clutter, complexities and concerns, the
design principles at the heart of Braun – functionality, quality,
simplicity and durability – are more important than ever. Through
continuing to champion good design, and promoting the role of
industrial design in overcoming the challenges modern life
presents, Braun and the BraunPrize aim to give a platform to young
talent to ensure the next generation of designers continue Braun’s
mission of creating design for what matters.
See https://www.braunprize.org/en/ for more information.
For more information and imagery, please contact:Danielle
Dussault, 212-796-9816danielle.dussault@ketchum.com
About Braun
Braun, a subsidiary of Procter & Gamble founded in Germany
in 1921, develops and manufactures a wide variety of small domestic
appliances that marry technical innovation, reliable quality and
distinctive design. These range from electric shavers and beauty
products to hair care appliances. Braun products enjoy worldwide
distribution. Please visit http://www.braun.com for the latest news
and in-depth information about the Braun brand.
About Procter & Gamble
P&G serves nearly five billion people around the world with
its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Braun®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®,
Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20180919005159/en/
For more information and imagery, please contact:Danielle
Dussault, 212-796-9816danielle.dussault@ketchum.com
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