TIDMVOD
Vodafone Group Plc
30 November 2018
Friday 30 November 2018
VODAFONE AND SONY PICTURES TEAM UP TO CLOSE DIGITAL SKILLS
GAP
Sony Pictures joins Vodafone's mission to support 10 million
young people to access
digital skills, learning and employment opportunities by
2022
Vodafone and Sony Pictures have announced a ground-breaking
global collaboration, which sees them uniting to help millions of
young people in 20 countries identify their skills and find digital
jobs that match them.
They will use December's hotly anticipated movie release
Spider-Man: Into the Spider-Verse to introduce young people to
Vodafone's free Future Jobs Finder, a gamified digital platform to
help them understand their skills and future career opportunities.
The initiative was developed as part of Vodafone's global
programme, What will you be?, which has committed to support 10
million young people to access digital skills, learning and
employment opportunities by 2022.
A global digital campaign to support the Sony Pictures and
Vodafone collaboration - leading people to Future Jobs Finder -
will draw on the movie's central theme: that anyone can achieve
their full potential with the right skills and support.
Andre Seddoh, Vice President International Marketing
Partnerships at Sony Pictures, said: "We are so excited about this
visually ground-breaking movie, as for the first time we open up a
different Spider-Man universe - known as the Spider-Verse - where
more than one can wear the mask. Within this world we introduce
Brooklyn teenager Miles Morales, who like many young people
preparing to leap into the next stage of their lives, is struggling
to find out who he is and what he is meant to be. By teaming up
with Vodafone we can engage with audiences using the inspirational
power of this game-changing movie while also helping Vodafone to
connect young people with digital jobs and free digital skills
training."
Joakim Reiter, Director of External Affairs at Vodafone Group
said: "Our ambition is to help 10 million young people to access
digital skills, learning and employment opportunities and our
partnership with Sony Pictures will help us accelerate our progress
towards this goal by bringing our digital platform, Future Jobs
Finder, to more young people who are thinking about their future
career. Future Jobs Finder has been specifically designed to help
young adults make a connection between their skills and digital
careers they may never have thought of. Together we can harness the
power of technology, and the excitement around the movie, to engage
with young people to help them realise their potential and play a
role in closing the digital skills gap."
Seddoh added: "One of the great moments in the movie is when
Peter Parker says to Miles "Don't do it like me, do it like you,"
and this is what we want everyone to take away from this movie and
use as inspiration to fulfil their own destiny."
Since launching in March this year, more than 300,000 young
people have completed Vodafone's Future Jobs Finder tool,
introducing them to over a million digital job types. The online
platform takes people through a series of short tests, developed
with psychologists, careers experts and training providers, to
identify their skills and interests. By responding to these
questions, young people can understand where their potential lies
and find live local job opportunities in multiple digital
industries which are matched to their skills, as well as access
relevant, free digital skills training.
- ends -
For further information:
Vodafone Group
Media Relations
www.vodafone.com/media/contact
Notes to editors:
https://futurejobsfinder.vodafone.com/
Photography and video available here
About Spider-Man(TM) : Into the Spider-Verse:
Columbia Pictures presents in association with Marvel an Avi
Arad/Lord Miller/Pascal Pictures production a Sony Pictures
Animation film, Spider-Man(TM) : Into the Spider-Verse. Featuring
the voices of Shameik Moore, Jake Johnson, Hailee Steinfeld,
Mahershala Ali, Brian Tyree Henry, Luna Lauren Velez, Lily Tomlin,
John Mulaney and Kimiko Glenn, with Nicolas Cage and Liev
Schreiber. Directed by Bob Persichetti, Peter Ramsey and Rodney
Rothman, the screenplay is by Phil Lord and Rodney Rothman from a
story by Phil Lord based on the Marvel Comic. The film is produced
by Avi Arad, Amy Pascal, Phil Lord, Christopher Miller and
Christina Steinberg. Stan Lee, Brian Michael Bendis and Will
Allegra serve as executive producers.
About the Future Jobs Finder
Vodafone has worked with specialist psychologists, careers
advisers and training providers to develop a smartphone-based
service - called the Future Jobs Finder - that offers young people
a simple but comprehensive gateway to new skills and opportunities
for employment in the digital economy. The first step in the Future
Jobs Finder is a series of quick psychometric tests designed to
identify each individual's aptitudes and interests and these are
then mapped to the most appropriate job category in the digital
economy. In the second step, the individual is directed to specific
job opportunities in their chosen location, including opportunities
with Vodafone. Users can also access relevant online digital skills
training providers, with many of these courses available for free.
On completing the tests, users receive a summary of their skills
and interests that can be used on their C.V. or in a job
application.
About Vodafone Group
Vodafone Group is one of the world's largest telecommunications
companies and provides a range of services including voice,
messaging, data and fixed communications. Vodafone Group has mobile
operations in 25 countries, partners with mobile networks in 44
more, and fixed broadband operations in 18 markets. As of 30
September 2018, Vodafone Group had 531.9 million mobile customers
and 20.4 million fixed broadband customers, including all of the
customers in Vodafone's joint ventures and associates. For more
information, please visit: www.vodafone.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony
Entertainment Inc., which is a subsidiary of Tokyo-based Sony
Corporation. SPE's global operations encompass motion picture
production, acquisition, and distribution; television production,
acquisition, and distribution; television networks; digital content
creation and distribution; operation of studio facilities; and
development of new entertainment products, services and
technologies. SPE's Motion Picture Group includes film labels
Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures
Animation, and Sony Pictures Classics. For additional information,
visit http://www.sonypictures.com/corp/divisions.html.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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