Pantene Announced as Official Hair Care Partner of 2019 Coachella Valley Music and Arts Festival
09 Enero 2019 - 6:00AM
Business Wire
Pantene launches #FestivalHair Capsule
Collection Kit and will host onsite immersive activation at
Coachella to give festival-goers more great hair days during
festival season – and beyond
Just days after the release of the 2019 lineup, Pantene – the
world’s #1 conditioner brand – has been announced as the official
hair care partner of the Coachella Valley Music and Arts Festival,
allowing festival-goers to experience more great hair days that
will transform their world alongside the diverse music performances
and connected experiences present throughout each festival
weekend.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190109005152/en/
The Pantene #FestivalHair Capsule
Collection Kit includes every festival and summer essential (Photo:
Business Wire)
As an official partner, Pantene will host an immersive onsite
activation during the festival, which takes place between April
12-14 and April 19-21 in Indio, California. The activation will
offer an engaging experience for festival-goers where they can
play, shape, and style their look at Pantene styling stations
inspired by the latest #FestivalHair trends. While there, attendees
will also have the chance to sample or purchase various Pantene
products, including those that can help recover and repair
post-festival hair – no matter how wild their festival style.
“With 20 million people going to music festivals every year and
93% of them using styling products or tools to up their festival
look, Pantene saw a great opportunity to enable personal expression
to go to the next level,” said Ilaria Resta, Vice President of Hair
Care for North America at Procter & Gamble. “At one of the
premier events where music and self-expression are celebrated, we
want everyone to be able to reveal their personality through their
hair and help them achieve the look they want.”
To prep consumers ahead of festival season, Pantene also
launched its #FestivalHair Capsule Collection Kit with every
festival and summer hair essential, including nutrient-infused
stylers like Pantene Dry Shampoo and alcohol-free Airspray, an
On-the-Go Frizz Iron, and conditioning treatments such as Pantene
One Step Nourishing Hair Masks and Pantene’s NEW Intense Rescue
Shot – the brand’s first at-home rescue treatment imported directly
from Brazil, which just launched in the United States for the first
time this month. The kit comes with a festival-ready, reusable
zipper bag and will be available for pre-order on Amazon in
January.
To keep up with Pantene at Coachella, follow the brand on
Instagram and Twitter @Pantene, or visit Pantene.com.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190109005152/en/
For press inquiries:Monica Almeida,
212-485-1681malmeida@hellommc.com
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