Always® and Walmart® Join Forces To Help #EndPeriodPoverty And Ensure Girls Can Stay In The Activities They Love
10 Enero 2019 - 08:00AM
Business Wire
Program Includes Providing Pads &
Support to Girls’ Teams in All 50 States
Today, Always® and Walmart® in collaboration with
America’s Promise Alliance – the nation’s largest organization
dedicated to improving the lives of young people – launched their
latest Live #LikeAGirl program to help girls grow in confidence and
reach their full potential. A recent Always Confidence &
Puberty Survey revealed that nearly 1 in 5 U.S. girls miss school
because they do not have access to the period products they need.
But it’s not just school they miss, it also means they miss out on
activities they love, which can ultimately have a huge impact on
their overall confidence. The program will provide girls’ teams
across all 50 states with a year’s worth of pads to help them stay
in the extracurricular activities that are crucial to their mental
and emotional development.
The program was kicked off in Florida, where Always and Walmart
recently worked with a local martial arts studio that serves girls
in need. See an emotional view of the teams’ experience with
Always’ and Walmart’s donation efforts and hear directly from the
girls impacted here: https://youtu.be/MZBrna5E0u4
Always understands that puberty can be a difficult and confusing
time when girls’ confidence may plummet, with the onset of
menstruation marking the lowest moment for many girls. This
decrease in confidence is so much worse for girls that lack access
to period protection, which is often referred to as “period
poverty.” Period poverty can force her to miss out on important
confidence-building experiences in the classroom or in after-school
activities. These activities should be something to look forward
to, and not something a girl loses out on because she doesn’t have
access to period products. Missing out on things like this can
limit her from reaching her full potential during puberty and
beyond.
“We’re so excited to help ensure that fewer girls miss the
extracurricular activities they enjoy most due to lack of access to
period products,” shared Marty Vanderstelt, North America Always
Brand Director. “We know that this is a crucial life stage for
young women and, with the support of Walmart, we want to help them
have every opportunity to continue to grow and become whoever they
want to be.”
The program is a continuation of Always’ #EndPeriodPoverty
program that launched nationally in August last year. Now, with the
support of Walmart, Always is donating a year’s worth of period
products to 50 girls’ teams in need across the 50 states. The
#EndPeriodPoverty campaign has also worked in close collaboration
with America’s Promise Alliance, which has leveraged its network of
non-profit organizations, government organizations, and businesses
to help identify and connect the campaign with the 50 teams of
participating girls across the country. Leaders from each team will
be coached by top medical and confidence experts to help better
prepare them to support girls’ needs at this stage in life.
About Always
Always®, the world's leader in feminine protection, offers a
wide range of feminine pads, wipes and liners designed to fit
different body types, period flows and preferences. For over 35
years, Always has been empowering millions of girls globally
through puberty and confidence education, and the provision of
products to girls in need. More recently, the Always #LikeAGirl
campaign has furthered these efforts by helping tackle key societal
barriers to girls’ confidence. Together, Always believes we can
create a world where puberty is a moment that propels girls forward
into confident womanhood. Please visit www.always.com for more
information.
In 2016, Always was proud to announce that all feminine care
owned production sites have achieved zero manufacturing waste to
landfill. Please visit
https://us.pg.com/environmental-sustainability/ for more
information.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About America’s Promise Alliance
America’s Promise Alliance is the nation’s largest network
dedicated to improving the lives of children and youth. The
Alliance brings together more than 450 national organizations and
thousands of community leaders to focus the nation’s attention on
young people’s lives and voices, lead bold campaigns to expand
opportunity, conduct groundbreaking research on what young people
need to thrive, and accelerate the adoption of strategies that help
young people succeed. GradNation, a signature campaign, has helped
to increase the nation’s high school graduation rate to a record
high. In the past 12 years, an additional 2 million young people
have graduated from high school. Please visit
www.americaspromise.org for more information.
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Jennifer Brinskojennifer.brinsko@mslgroup.comO:
1-646-500-7624
Procter and Gamble (NYSE:PG)
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