TIDMPTRO
RNS Number : 1648T
Pelatro PLC
19 March 2019
Pelatro Plc
("Pelatro", the "Company" or the "Group")
Contract Win
Pelatro cross sells mViva Data Monetization Platform to Tele2,
Kazakhstan
Pelatro Plc (AIM: PTRO), the global Multichannel Marketing Hub
software specialist, is delighted to announce that it has been
chosen by Tele2, Kazakhstan, an existing customer of the Group, to
install its new product mViva Data Monetization Platform (the
"DMP"). This is a revenue share contract for a five-year period
which is expected to contribute c.US$500,000 to Pelatro's revenue
in the first full year of operation.
Highlights
-- Inaugural mViva Data Monetization Platform contract
o Establishing a new revenue stream for the Company
o Providing further evidence of cross-selling capabilities
o Strengthening relationship with existing client - Tele2
-- Contract expected to be worth US$500,000 in first full year of operation
o Significant scope to add incremental value over five-year
period
o Providing further visibility for current period and beyond
-- Potential to win a share of the mobile advertising market -
estimated to be c. US$1.8bn in 2020
Commenting on this contract win, Subash Menon, Managing Director
& CEO of Pelatro Plc said:
"This contract win with Tele2 is a very important step for
Pelatro. Our ability to cross sell our mViva Data Monetization
Platform into our existing customer base will enable us to further
cement existing customer relationships and deepen the penetration
within them. The DMP presents a large opportunity for Pelatro while
broadening our overall offering. We are confident of building a
large ecosystem of B2C companies with our Telco customers at the
centre, on the basis of the large customer base that we can present
to these B2C companies to target intelligently and efficiently.
This we expect will result in our Telco customers winning a portion
of the lucrative mobile advertising market, leading to Pelatro
sharing in that revenue."
Pelatro's new Data Monetization Platform
The DMP utilises Pelatro's existing mViva platform which
collects data on Telco subscribers on a real time basis to
facilitate mobile advertising. Using this analysis, B2C companies
can segment the subscribers and target individuals with
personalised mobile advertising. Telcos have identified the need
for data monetization with B2C companies (i.e. banks, insurance
companies, retailers etc.), without compromising or infringing data
privacy rules including GDPR. The DMP builds on any efficient
Contextual Marketing Solution, like the one from Pelatro.
New market opportunity for Tele2 and Pelatro
Data Monetization is expected to be the next great opportunity
for Telcos. In a report titled "Market Trends: CSPs Must Transform
Their Advertising Model", Gartner recommends that Telcos
should:
Ø Formulate and prioritize investments to develop a position in
data monetization in the advertising market before other
advertising strategies. Focus should be on maximizing Communication
Service Provider ("CSP") data usage and availability, rather than
on generating and selling ad inventory.
Ø Develop a trusted data provider position with brands, agencies
and the wider ecosystem on top of the media or technology
activities already developed. As a trusted source of data, CSPs
will add transparency by reducing fraud and waste.
Telcos, that have lost out to large online players like Amazon
and Facebook to sell non-Telco products to billions of customers,
see data monetization as a brand new opportunity to re-engage their
customer base by enabling a variety of B2C companies to target the
Telco's customers in a contextual, relevant, real time and
personalised manner. The large amount of subscriber data available
to the Telcos, places them in a very unique position to present a
potentially large base of customers to the B2C companies to target.
The Telcos can become the conduit for promotion and targeted mobile
advertising of a variety of non-telco products to billions of
customers.
Pelatro has a large proportion of the populations of certain
countries covered by its mViva contextual marketing platform and
that forms a strong foundation for it to create an ecosystem of
Telcos and several B2C companies to monetise. For example, in
Malaysia, Pelatro mViva Contextual Marketing Solution is handling
the data of 75% of the population. In Bangladesh, Sri Lanka and
Philippines it is 73%, 68% and 62% respectively. With the expected
addition of several Telco customers in the coming years, Pelatro's
mViva Contextual Marketing Solution will be handling such large
portions in various countries thereby making data monetization a
very attractive proposition for those Telco customers. The market
opportunity for the mViva Data Monetization Platform will progress
in tandem with the growth of the Contextual Marketing Solution
business of the Company, as the latter is the foundation for the
former.
Market Potential
The biggest opportunity presented by Pelatro's DMP is to win a
share of the mobile advertising market that is rapidly growing. Per
a Statista 2019 report, the global market for mobile advertising
was US$138bn in 2018 and is growing at a CAGR of 15%. It is
estimated to reach US$182bn in 2020. Assuming that the Telcos are
able to capture 5% of this market using data monetization, it would
mean a market size of US$9bn for Telcos. As this market operates
largely on revenue share model, the market for Pelatro's DMP itself
is estimated to be about US$1.8bn, assuming revenue sharing of 20%.
This is the potential market that Pelatro has entered with the
launch of its DMP and this contract win.
For further information contact:
Pelatro Plc
Subash Menon, Managing Director & CEO c/o Walbrook PR
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser and
Broker) +44 (0)20 7220 0500
Carl Holmes/Kate Bannatyne/Matthew Radley
Tim Redfern/Camille Gochez
Walbrook PR Advisors +44 (0)20 7933 8780
Paul Cornelius/Nick Rome
The information communicated in this announcement contains
inside information for the purposes of Article 7 of the Market
Abuse Regulation (EU) No. 596/2014.
Notes to editors
The Pelatro Group was founded in March 2013 by Subash Menon and
Sudeesh Yezhuvath with the objective of offering specialised,
enterprise class software solutions for customer engagement
principally to telcos who face a series of challenges including
market maturity, saturation and customer churn.
Pelatro provides its "mViva" platform for use by customers in
B2C applications, and is well positioned in the Multichannel
Marketing Hub space (MMH) - this is technology that orchestrates a
customer's communications and offers to customer segments across
multiple channels to include websites, social media, apps, SMS,
USSD and others.
For more information about Pelatro, visit www.pelatro.com
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END
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