PureCircle Limited Renew Stevia Supply Agreement with Merisant (1449Z)
16 Mayo 2019 - 1:00AM
UK Regulatory
TIDMPURE
RNS Number : 1449Z
PureCircle Limited
16 May 2019
PureCircle and Merisant Renew
Stevia Supply Agreement.
Chicago, Illinois May 16, 2019 - PureCircle (LSE: PURE), the
world's leading producer and innovator of stevia sweeteners, has
entered into a new stevia supply agreement with Merisant, one of
the world's leading producers of low- and zero-calorie tabletop
sweeteners for consumers. This new and expanded partnership will
help to ensure Merisant's long-term supply of the best-tasting
stevia ingredients. Merisant has been a partner and customer of
PureCircle for the last ten years. Merisant's sweetener products
are sold in more than 90 countries worldwide.
This new agreement focuses on the supply of PureCircle's next
generation stevia sweetener ingredients, like Reb M, to Merisant.
PureCircle announced last year that it has significantly increased
its capacity to supply Reb M to consumer product companies.
PureCircle's Reb M is a next generation zero-calorie sweetener from
the stevia leaf with sugar-like taste.
Merisant's new and innovative tabletop sweeteners include:
Canderel and Equal with Stevia; PureVia; and Whole Earth. Both
PureVia and Whole Earth use PureCircle's next generation stevia.
Packets of Whole Earth and PureVia carry the PureCircle trustmark.
Whole Earth and PureVia products are available in coffee shops
across the U.S. and Europe, including Starbucks stores, as well as
in other restaurants and retailers.
In addition to being served in restaurants, tabletop sweeteners
are sold broadly in supermarkets and other retail stores where
Whole Earth, PureVia, and Canderel and Equal with Stevia are
posting double-digit sales gains.
This new agreement between PureCircle and Merisant makes
Merisant one of the leading customers for PureCircle's next
generation stevia sweeteners. PureCircle's collaboration with
Merisant continues to introduce consumers around the world to the
best tasting stevia in the industry.
Commenting on the new and expanded Merisant partnership,
PureCircle CEO Maga Malsagov said:
"Merisant is a key partner for PureCircle with a suite of great
tasting products. Merisant's innovative, natural sweetening
solutions provide consumers with the best-tasting stevia leaf
ingredients available in the marketplace today. This new agreement
will benefit both companies, providing Merisant with an expanded
supply of next generation stevia sweeteners and assuring PureCircle
a growing stream of sales to Merisant for its great-tasting stevia
ingredients. This agreement is further testament to the quality of
our next generation leaf and to our growing role as the resource
and innovation partner for food and beverage companies
globally."
Commenting on the PureCircle partnership, Albert Manzone, CEO
Merisant Company, Flavors Holdings Inc., and MAFCO said:
"Our partnership with PureCircle over the past decade has
provided Merisant with access to the best stevia leaf ingredients
available. As consumers continue to search for natural products and
opportunities to reduce sugar, our brands strive to bring the best
tasting stevia products at the best value to the market. We are
excited to continue our partnership in bringing the next generation
of stevia to the consumer, and helping to give consumers more and
better options to live a healthier lifestyle without sacrificing
taste."
- ends -
Enquiries:
Investors/Analysts
Rakesh Sinha, CFO
Email: Rakesh.sinha@purecircle.com
Emma Kane (Newgate), Media Relations
Email: media@purecircle.com
020 3757 6888
About PureCircle
-- PureCircle is the only company that combines advanced R&D with full vertical integration from farm to
high-quality, great-tasting innovative stevia sweeteners.
-- The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek
to improve their low- and no-calorie formulations using a sweetener from plants.
-- PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple
varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production;
and be a resource and innovation partner for food and beverage companies.
-- PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie
profile, and enhance the cost effectiveness, of beverage and food products.
-- Founded in 2002, PureCircle is continually investing in breakthrough research and development and it has been
granted over 130 stevia-related patents with more than 250 applied for patents pending.
-- PureCircle has offices around the world with the global headquarters in Chicago, Illinois.
-- To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It
completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly
supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its
customers.
-- PureCircle's shares are listed on the main market of the London Stock Exchange.
For more information, visit: www.purecircle.com
About stevia
-- Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly
to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates.
Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these
companies.
-- Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie
formulations of beverages and foods.
-- Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage
companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
-- Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya,
China and the US.
-- The sweet-tasting parts of the stevia leaf are up to 350 times sweeter than sugar: stevia's high-intensity
sweetness means it requires far less water and land than sugar.
-- Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf,
through the commercial extraction and purification process, and in the final stevia leaf extract product. All
major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf
extracts in food and beverages.
-- For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/
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END
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May 16, 2019 02:00 ET (06:00 GMT)
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