Pelatro PLC Contract Win (4328W)
11 Diciembre 2019 - 1:00AM
UK Regulatory
TIDMPTRO
RNS Number : 4328W
Pelatro PLC
11 December 2019
11 December 2019
Pelatro Plc
("Pelatro" or the "Group")
Pelatro chosen to provide Business Consultancy for Campaign
Management
Pelatro Plc (AIM: PTRO), the global Multichannel Marketing Hub
software specialist, is pleased to announce another contract win
that further establishes its position in the industry as a company
with significant domain expertise to assist telcos in their
campaign management activities.
The Group has been selected by one of its existing customers in
Asia to provide Business Consultancy for the campaign management
activities of the telco. The telco became a customer of Pelatro in
2018 by procuring the licence for mViva Contextual Marketing
Solution for campaign management activities. The product went live
in their network in early 2019 and the telco has been sending
campaigns since then.
This has demonstrated to the telco that relying on the domain
expertise of Pelatro to analyse data, devise the campaigning
strategy and design appropriate campaigns will enable them to
further increase their revenue and reduce churn. As a result, the
telco has entered into an agreement with Pelatro for this scope of
work as a monthly fixed fee cum gain share engagement. The revenue
potential to Pelatro is about US$ 1 million over three years. The
agreement is in line with and further validation of the Group's
strategy of pursuing deals which brings better quality and higher
visibility to our future revenues.
Commenting on this contract win, Subash Menon, Managing Director
said: "We are delighted to be chosen for this project with our
existing customer as it is further acknowledgement of our domain
expertise, ability to cross sell value added services. Further,
this will open up a new annuity revenue stream for Pelatro from
existing licence customers in line with our strategy of pursing
agreements with higher visibility and recurring revenue."
For further information contact:
Pelatro Plc
Subash Menon, Managing Director c/o finnCap
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser and
Broker) +44 (0)20 7220 0500
Carl Holmes/Kate Bannatyne/Matthew Radley
Tim Redfern / Camille Gochez - ECM
This announcement is released by Pelatro Plc and, prior to
publication, the information contained herein was deemed to
constitute inside information under the Market Abuse Regulations
(EU) No. 596/2014. Such information is disclosed in accordance with
the Company's obligations under Article 17 of MAR. The person who
arranged for the release of this announcement on behalf of Pelatro
Plc was Nic Hellyer, Finance Director.
Notes to editors
The Pelatro Group was founded in March 2013 by Subash Menon and
Sudeesh Yezhuvath with the objective of offering specialised,
enterprise class software solutions for customer engagement
principally to telcos who face a series of challenges including
market maturity, saturation and customer churn.
Pelatro provides its "mViva" platform for use by customers in
B2C applications, and is well positioned in the Multichannel
Marketing Hub space (MMH) - this is technology that orchestrates a
customer's communications and offers to customer segments across
multiple channels to include websites, social media, apps, SMS,
USSD and others.
For more information about Pelatro, visit www.pelatro.com
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END
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December 11, 2019 02:00 ET (07:00 GMT)
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