By Justina Lee 
 

Prudential Vietnam Assurance Private Limited, a unit of Prudential PLC (2378.HK), has entered into an exclusive bancassurance partnership with Vietnam's Southeast Asia Commercial Joint Stock Bank.

The partnership will build on Prudential's strategy to expand its reach in Asia, where there is growing demand for health, protection and wealth management products, the insurer said in a statement Monday.

Bancassurance agreements typically grant insurers exclusive rights to sell their products through partner banks' branches.

The 20-year term partnership is expected to be effective from April.

 

Write to Justina Lee at justina.lee@wsj.com

 

(END) Dow Jones Newswires

January 05, 2020 20:46 ET (01:46 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.
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