Iconic Labs PLC Gay Star News Relaunch (6245B)
31 Enero 2020 - 8:21AM
UK Regulatory
TIDMICON
RNS Number : 6245B
Iconic Labs PLC
31 January 2020
31 January 2020
Iconic Labs Plc ("Iconic Labs" or the "Company")
Gay Star Relaunch & Final Negotiations on First GSN
Contract
Iconic Labs Plc (LSE:ICON), a multi-divisional new media and
technology business, is pleased to announce that it has relaunched
leading LGBTI community platform, Gay Star News ('GSN').
GSN, which has been rebuilt and rebranded, already attracts over
one million people each month. News articles are now being
published regularly on GSN and revenue is being generated via
display advertising, which is priced on a cost per impression basis
(CPM). Industry standards for average CPM adverting rate are
dependent on many variables including device, type and genre of
content, and time of year.
The Company has received significant interest in branded content
partnerships for GSN and the new rebranded website has meant that
GSN is in final negotiations with a partner for its first branded
content campaign.
GSN is currently in the top three of LGBTI publishers in the UK
and focusses on creating content on news topics both within the
LGBTI community and general news. It has a strong social presence
on Facebook boasting over 800,000 followers, the support from a
strong celebrity base and has pioneered campaigns and events which
have had global exposure. GSN will continue to serve the LGBTI
community but is inclusive to everyone.
GSN's platforms and content generation fit with the Iconic Labs
business model of developing content and distribution channels for
targeted influential audiences.
GSN was acquired by Iconic Labs for GBP33,000 in September 2019
as part of the Company's strategy to build critical mass and in
particular expand its proprietary targeted distribution channels
that can be utilised under the Iconic Labs brand offering. GSN
generated over GBP500,000 in revenue last year, which the Iconic
team believes they can significantly improve on through their
experience and application of their expertise in the new media
space.
The Company will provide further updates around the operations
of GSN and its first prospective contract.
Chief Executive Officer, John Quinlan, said: "We are delighted
to relaunch GSN. The ability of GSN to already get over 1 million
users a month gives an indicator of its revenue potential but also
of the capital value of the brand. We are very confident in
building on this strong start and excited at the potential we are
seeing in the sales pipeline."
Chief Business Officer, Liam Harrington, said: "We are excited
to relaunch GSN. The fact that the website is already getting 1
million users a month is a testament to the strength of the brand
and the community."
ENDS
For further information, please visit the Company's website
www.iconiclabs.co.uk or contact:
John Quinlan Iconic Labs Plc c/o SBP Tel: +44 (0) 20
7236 1177
Damon Heath Shard Capital Partners Tel: +44 (0) 20 7186 9950
LLP
Simon Leathers Shard Capital Partners Tel: +44 (0) 20 7186 9007
LLP
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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(END) Dow Jones Newswires
January 31, 2020 09:21 ET (14:21 GMT)
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