- The mobile payment solution "Smart Checkout - Tap, Pay,
Enjoy" gives travelers a fast, seamless and digital shopping
experience
- Customers benefit from a quick checkout, and retailers
benefit from lower costs and accelerated processes
ASCHHEIM, Germany, Feb. 6, 2020 /PRNewswire/ -- Munich Airport is
the first airport in Europe to
offer a new mobile, cashless payment system in a retail location.
The airport is playing a key role in driving forward easy payments
in the retail sector with a self-checkout. The solution was
developed by Wirecard in cooperation with SES-imagotag and
wirecube, while eurotrade, a subsidiary of Flughafen München GmbH,
laid the cornerstone for its introduction at Munich Airport.
Consumers can pay for items with their own smartphone directly at
the shelf using an electronic price tag, without having to wait in
line at the checkout. Instead of paying via an app, the customer
pays via a mobile website, meaning that, unlike similar solutions
in the European market, users do not need to download an app
beforehand.
To shop and add items to the shopping cart, customers simply
hold their smartphone in front of an SES-imagotag digital price
tag. The product is registered either via Near Field Communication
(NFC) or by QR code scan. After a few seconds, the smartphone
automatically opens the mobile web app by wirecube, where the
customer can easily complete the purchase. To do so, the customer
can either scan their credit card via their smartphone's camera
function or enter their credit card data manually. Alipay is also
available as an alternative payment option.
Munich Airport's roughly 48 million annual passengers can now
use the new mobile payment solution for a select range of products
in the "MyCorner" store in the Terminal 2 passenger area. The
innovative solution is being piloted in a high-traffic area
frequented by a mostly international audience. Following the pilot
phase, the solution will be extended to other eurotrade units,
including 12 duty-free shops and 14 other shops selling press
items, travel goods and souvenirs.
The application is based on three solutions:
- The VUSION Electronic Shelf Labels (ESL) by SES-imagotag, the
world's leading provider of digital IoT solutions for stationary
retail
- The payment technology of Wirecard, the global innovation
leader for digital financial technology
- The Scan&Pay solution shopreme by wirecube, a software
company specializing in retail digitization
Where SES-imagotag labels are present, retailers can install the
new solution easily and cost-effectively. The labels can be turned
into an additional point of sale, which is more economical to
install and maintain than conventional POS systems. In addition,
the VUSION IoT solution developed by SES-imagotag enables retailers
to almost completely automate low value-added processes, increase
efficiency and improve in-store customer connectivity.
In the future, not only travelers and retailers in Munich
Airport will benefit from the new solution, but also customers and
retailers worldwide. In addition to the "MyCorner" shop at Munich
Airport, the "Smart Checkout - Tap, Pay, Enjoy" solution can be
tested at the joint stand of Wirecard, SES-imagotag and Deutsche
Telekom in Hall 6/ A27, A31, A41 at the EuroShop trade fair in
Düsseldorf from 16 to 20 February
2020.
Supporting quotes:
Sven Zahn, Managing
Director of eurotrade Handels-GmbH: "The new solution gives our
customers, for the first time, the possibility to self-checkout,
which offers significant added value when traveling: The customer
avoids waiting times at the checkout. At the same time, as a
subsidiary of Munich Airport, we expect sales growth, especially
for fast-moving goods purchased on the go. With 'Smart Checkout -
Tap, Pay, Enjoy' we are setting new standards in mobile payment
together with Wirecard, wirecube and SES-imagotag."
Philipp Ahrens, Vice
President Center Management at Munich Airport: "With our new
solution, Munich Airport is actively shaping digitization in the
retail sector and once again proving that we offer not only a
highly frequented and international retail location, but also one
that is increasingly innovative. By simplifying and accelerating
the checkout process, we are enabling our roughly 48 million annual
passengers to enjoy an even better shopping experience and meet
their ever-growing demands."
Alexander Hahn, Vice
President Sales Retail at Wirecard: "We are pleased that travelers
from all over the world can now benefit from this new technology at
Munich Airport. Instead of long waiting times at the checkout, they
can now expect a fast, seamless and digital shopping experience in
our pilot store and soon in other airport shops as well."
Michael Unmüssig, Senior Executive Vice President Group
Marketing at SES-imagotag: "With digitalization and
state-of-the-art IoT technology, Munich Airport is setting new
standards in its shopping area. Long queues at the checkout are now
a thing of the past for travelers at the airport. The new
'MyCorner' business fulfils the digital wish of many travelers. We
are very proud to be part of that solution."
Florian Burgstaller,
Managing Director of wirecube: "We are proud to see our
Scan&Pay solution, shopreme, in operation at Munich Airport.
The airport was an excellent choice for our shopreme web solution,
which offers a state-of-the-art shopping experience without the
need of an app."
Professor Dr. Gerrit
Heinemann, Head of the eWeb Research Center and retail
expert at the Niederrhein University of
Applied Sciences: "Especially in stationary self-service
retail, which is now the largest in the retail sector, a key
component has been missing in Germany – self-checkout. This not only enables
customers to shop faster, but also gives retailers a significant
boost in efficiency, which in light of today's online competition
ensures their competitiveness and thus their existence."
About Wirecard:
Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both
business customers and consumers with a constantly expanding
ecosystem of real-time value-added services built around innovative
digital payments by using an integrated B2B2C approach. This
ecosystem concentrates on the areas payment & risk, retail
& transaction banking, loyalty & couponing, data analytics
& conversion rate enhancement in all sales channels (online,
mobile, ePOS). Wirecard operates regulated financial institutions
in several key markets and holds issuing and acquiring licenses
from all major payment and card networks. Wirecard AG is listed on
the Frankfurt Stock Exchange (DAX and TecDAX, ISIN DE0007472060).
Visit us on www.wirecard.com, follow us on Twitter @wirecard and on
Facebook @wirecardgroup.
About Munich Airport:
With a passenger volume of around 48 million in 2019, Munich
Airport is the second largest airport in Germany and one of the top ten airports in
Europe. Bavaria's gateway to the
world was the first and so far only airport in Europe to be awarded the "5-Star Airport"
quality seal by the renowned London Skytrax Institute. At the World
Airport Awards 2018, the airport was named Europe's best airport for the twelfth time and
Terminal 2 was named the second best terminal in the world. Under
the guiding principle of "Living the Connection", Munich Airport
sets the highest standards in terms of the quality of the airport's
facilities and services, and offers exceptional opportunities for
staging brand environments. The attractive shopping and
entertainment area for passengers and visitors includes over 150
shops and around 60 restaurants and cafés. The covered MAC Forum
between Terminals 1 and 2 serves as a location for unique events,
spectacular sporting events such as the "Skate & Style"
skateboard festival, or seasonal events such as the Christmas and
Winter Market and public viewings.
Munich Airport also plays a pioneering role in marketing and sets
standards in outdoor advertising with its advertising spaces in
Terminals 1 and 2.
About SES-imagotag:
For 25 years, SES-imagotag has been a reliable partner to
retailers in introducing digital technology to their stores.
SES-imagotag is the world leader in smart digital price tagging and
automated price adjustment, and develops a comprehensive IoT and
digital platform that provides retailers with a comprehensive
service package. The solutions from SES-imagotag enable retailers
to link and digitize their stationary stores, automate processes
with low added value, increase operational efficiency, inform and
serve customers, ensure error-free customer information by
constantly comparing the availability of goods, avoid zero stocks
and waste and create a service-oriented omnibus channel offering
that builds customer loyalty and meets changing consumer
expectations.
About wirecube:
Founded in 2015, wirecube GmbH is a software company specialized
in the digitalization of retailers. With shopreme, wirecube is the
leader in the mobile Scan&Pay market and offers customers a
state-of-the-art and attractive shopping experience. The solution
is offered as a white label solution in the respective retailer
branding and offers, in addition to mobile checkout, also wish
lists, recommendations and indoor navigation as features.
Wirecard media contact:
Wirecard AG
Jana Tilz
Tel.: +49(0)89-4424-1363
Email: jana.tilz@wirecard.com