Boku Inc Boku Partners with AWA (8021D)
24 Febrero 2020 - 1:00AM
UK Regulatory
TIDMBOKU
RNS Number : 8021D
Boku Inc
24 February 2020
24 February 2020
Boku Inc.
("Boku" or the "Company")
Boku Partners with AWA
Leading Japanese music streaming platform enlists Boku to grow
subscriber base across desktop and mobile devices
Boku Inc (AIM: BOKU), the world's leading independent carrier
commerce company, is pleased to announce a preferred partnership
agreement with AWA Co. Ltd. ("AWA"), to allow AWA's Japanese
customers to charge their recurring monthly subscription fees
directly to their mobile phone bills via direct carrier
billing.
Through the agreement, Boku offers direct carrier billing as a
payment mechanism available to AWA's customer base via AWA's
website and mobile application. Boku's support for tokenized
payments and subscription management capabilities allows AWA's
customers to seamlessly graduate from a free trial promotion to a
paid subscription while reducing the operational burden many
companies face in building out native subscription management
engines.
The partnership reflects the growing trend of Japanese consumers
using direct carrier billing to purchase digital goods and services
through online channels.
Commenting, Tetsutaro Ono, CEO, AWA Co. Ltd. said "Boku has
proven to be a trusted partner for us, not only helping AWA ensure
that we are able to continue to acquire new paying users, but also
in ensuring that our existing customers enjoy a convenient and
reliable billing experience."
Jon Prideaux, CEO, Boku, commented : "Japan is one of the most
sophisticated markets worldwide in their adoption and embrace of
mobile payments, and AWA leads the charge in making payments as
frictionless as possible for their customers.
"We are thrilled to help AWA on their mission to bring music to
the masses and look forward to collaborating with them more in the
future."
Enquiries:
Boku, Inc.
Jon Prideaux, Chief Executive Officer +44 (0)20 3934
Keith Butcher, Chief Financial Officer 6630
Peel Hunt LLP (Nominated Adviser and Broker)
Edward Knight / Nick Prowting / Christopher +44 (0)20 7418
Golden 8900
IFC Advisory Limited (Financial PR & IR)
Tim Metcalfe / Graham Herring / Florence +44 (0)20 3934
Chandler 6630
About Boku
Boku Inc. (AIM: BOKU) is one of the world's leading providers of
carrier commerce and mobile identity solutions. Boku's technology
platform, which is linked to more than 170 mobile network operators
worldwide, verifies user identity, executes payments, and
provisions new services, simplifying daily mobile interactions
between consumers and digital organizations.
Boku's technology platform is used in over 59 countries with
over 815 million verified transactions in 2019, contributing $5
billion to the digital economy. Businesses that currently employ
Boku's platform to simplify sign-up, acquire new paying users and
prevent fraud include global leaders such as Apple, Discover,
Experian, Facebook, Fiserv, Google, Microsoft, Netflix, Paypal,
Sony, Spotify, Uber and Western Union.
Boku Inc. was incorporated in 2008 and is headquartered in
London, UK, with offices in various locations globally including in
the US, Mumbai, Munich, Beijing, Paris, Sao Paulo, Singapore,
Taipei, and Tokyo.
To learn more about Boku Inc., please visit:
https://www.boku.com
About AWA
"AWA" is a subscription-type (flat-rate) music streaming service
provided by AWA Inc., a joint investment between CyberAgent and
Avex Digital Inc. The service started in May 2015. The number of
songs distributed is 55 million and the number of playlists created
by celebrities and users is about 11 million. In November 2016,
they announced a new "Free Plan" that allows you to use all
functions except "offline playback" for free per month. A new
feature "Highlight Playback" that allows cross-fade playback of
short versions of songs has also been added, and the total number
of downloads has exceeded 19 million (as of July 13, 2019). In
addition, in the Google Play announcement "Best of 2017" Japanese
version announced in December 2017, won the "2017 Best App", which
is the top of the app. In November 2018, we formed a business
alliance with the short movie platform "TikTok" in the music
business. "AWA" has grown into the largest music streaming service
in Japan, both in name and reality.
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END
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