Blackbird PLC NHL deploys Blackbird for its Return to Play Plan
20 Julio 2020 - 1:00AM
RNS Non-Regulatory
TIDMBIRD
Blackbird PLC
20 July 2020
20 July 2020
Blackbird plc
(the "Company")
Blackbird to provide video production efficiencies for the
National Hockey League
New York and London - Blackbird plc (AIM: BIRD), developer and
seller of the market-leading cloud video editing platform,
Blackbird, announced today that the National Hockey League (NHL(R))
has deployed Blackbird to provide the League with remote video
production capabilities to assist with the League's Return to Play
Plan.
Founded in 1917, the NHL is the world's premier professional ice
hockey league and consists of 31 Member Clubs (24 in the United
States and 7 in Canada). Each team roster reflects the League's
international makeup with elite players from more than 20 countries
represented, all vying for the most cherished and historic trophy
in professional sports - the Stanley Cup(R).
Blackbird is the world's fastest, most powerful professional
cloud video editing and publishing platform. Enabling scalable
remote production, Blackbird provides rapid access to video content
for the easy creation of clips, highlights and longer form content
to multiple devices and platforms. Delivering unbeatable speed and
quality of editing tools and video output, Blackbird is accessed
through any browser, easy to learn and needs only limited bandwidth
to use. Blackbird delivers significant efficiency benefits to any
enterprise-level organization working with video.
The NHL's remote production team will use Blackbird's
professional-grade editing toolset to edit and enrich a wide
variety of live and produced behind-the-scenes content from the
NHL's Return to Play which includes the 2020 Stanley Cup
Qualifiers(TM) and 2020 Stanley Cup(R) Playoffs. Blackbird will be
utilised to enable the rapid publishing of content to the NHL's
widely followed digital and social outlets and rapid distribution
of video content to the NHL's own internal production personnel,
NHL teams, and media partners for re-purposing.
Blackbird CEO, Ian McDonough, said: " The NHL is one of the
world's most respected and recognised sports leagues and I'm
excited that we will be working with their brilliant team as the
2020 Stanley Cup Playoffs start. Engaging hockey fans with a
combination of live action, behind the scenes and rink-side footage
is all important in this full contact, all action, no holds barred
sport. Blackbird's speed, agility and remote capabilities allow all
this to be done as well as keeping production crews safe and
socially distanced."
Blackbird drives awareness, reach and monetization for brands in
the sports, news, entertainment and enterprise sectors. The
Company's customers include IMG, Deltatre, Peloton, A+E Networks,
Eleven Sports, Riot Games, Arsenal FC, the U.S Department of State
and almost 50 local US news stations with TownNews.
NHL, the NHL Shield, the word mark and image of the Stanley Cup
and the Stanley Cup Playoffs logo are registered trademarks and
Stanley Cup Qualifiers name and logo are trademarks of the National
Hockey League. All Rights Reserved.
Contacts:
Blackbird plc Tel: +44 (0)20 8879
7245
Ian McDonough, Chief Executive Officer
Adrian Lambert, Marketing Director
Allenby Capital Limited (Nominated Adviser Tel: +44 (0)20 3328
and Broker) 5656
Nick Naylor
Asha Chotai
About Blackbird plc
Blackbird operates in the fast-growing SaaS and cloud video
market, and has created the world's most advanced suite of
cloud-native computing applications for video, all underpinned by
its lightning-fast codec. Blackbird's patented technology allows
for frame accurate navigation, playback, viewing and editing in the
cloud. Blackbird underpins multiple applications, which are used by
rights holders, broadcasters, sports and news video specialists,
esports, live events and content owners, post-production houses,
other mass market digital video channels and corporations.
Since it is cloud-native, Blackbird removes the need for costly,
high end workstations and can be used from almost anywhere on
almost any device. It also allows full visibility on multi-location
digital content, improves time to market for live content such as
video clips and highlights for social media distribution, and
ultimately results in much more effective monetisation.
Blackbird(R) is a registered trademark of Blackbird plc.
Websites
www.blackbird.video
Social media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
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END
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