Nonvoice Partners With Bango to Accelerate 5G App Adoption
04 Agosto 2020 - 02:00AM
Business Wire
Bango (AIM: BGO), the mobile commerce company, announces that it
has entered a Bango Marketplace partnership agreement with
Nonvoice, the leading 5G app agency. Through the partnership,
Nonvoice will accelerate the adoption and success of its network of
5G app developers.
Nonvoice is the world’s first agency to focus on the
opportunities for 5G apps, establishing new distribution channels
and investment sources for innovative apps by providing access to
its distribution network spanning North and South America, Asia,
Africa and Europe, while making use of connections with tech giants
including Amazon, Apple, Google and Facebook.
Bango Marketplace accelerates app developer revenue growth by
enabling them to focus their marketing on new users proven to make
in-app purchases, and on new users that pay for similar apps.
Launching an app by marketing into an audience of users that is
proven to pay for similar apps is typically nine times more
effective in getting subscriptions or in-app payments compared with
conventional “spray and pray” demographic-only marketing. By
selecting audiences from Bango Marketplace, Nonvoice can ensure
that innovative apps get a faster return on marketing, giving a
faster return on investment and bringing the benefits of 5G to a
broader range of users.
Nonvoice will be working with the Bango Marketplace data
scientists to identify new paying user segments that are optimized
to the most advanced and innovative premium apps. Bango expects to
develop and test special purpose “5G audiences” by using Nonvoice’s
expertise and data, and some of these will be made generally
available through Bango Marketplace.
Nonvoice CEO Simon Buckingham commented: “Partnering with
Bango to use this innovative way to increase the number of people
who can enjoy the full experience of leading revenue generating 5G
apps is an exciting opportunity. We are always eager to improve the
return on marketing investment for our clients. Focussing marketing
using Bango Audiences has shown up to a nine fold increase in
conversion to payment and we can share our expertise more widely
through Bango Marketplace.”
Ray Anderson, Exec Chair at Bango commented: “We welcome
Nonvoice as a partner in our recently established Bango Marketplace
Partner Program and look forward to working with them to support
the ambitious growth objectives of their clients. Our data shows
that users with 5G handsets and connectivity generate a higher
average revenue per user (ARPU) than a general consumer. By
focussing on the highest spenders, app launches generate their
first revenues faster, making further investment both easier to
obtain and higher yield”
ENDS
About Bango
App developers, stores and payment providers cross the threshold
into the Bango ecosystem to converge, grow and thrive. By bringing
businesses together and powering e-commerce with unique data-driven
insights, Bango delivers new business opportunities and new
dimensions of growth for customers around the world. Being inside
the Bango circle means global merchants including Amazon (NASDAQ:
AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) can work
together with payment partners from Africa to the Americas,
accelerating the performance of everyone on the inside.
Bango. Think inside the circle. For more information, visit
www.bango.com.
About Nonvoice Agency
Nonvoice Agency, with HQ in New York, is a network of agents
searching for the best consumer and enterprise 5G apps from around
the world. The agency connects app developers with distributors and
investors who then help accelerate the adoption and deployment of
their application. Nonvoice Agency provides an ecosystem of key
parties dedicated to the 5G value chain and the future benefits
that these services will bring to the world. Announced customers
include GIZER, Plotaverse and StatementGames. Founder Simon
Buckingham founded Ringtones.com in 1999, took Mobilestreams to an
IPO in London in 2006 and led key mobile initiatives at Liberty
Media. https://www.nonvoice.com/
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200804005084/en/
Media: Anil Malhotra, CMO anil@bango.com Tel: +44 7710
480 377
Bango (LSE:BGO)
Gráfica de Acción Histórica
De Feb 2024 a Mar 2024
Bango (LSE:BGO)
Gráfica de Acción Histórica
De Mar 2023 a Mar 2024