TIDMSFOR
RNS Number : 5460Y
S4 Capital PLC
10 September 2020
10 September 2020
S4 Capital plc
("S(4) Capital" or "the Company")
Dare.Win to merge with MediaMonks
MediaMonks strengthens its creative and content capabilities,
adds talent and expands global footprint
S(4) Capital plc (SFOR.L), the tech-led, new age, new era
digital advertising and marketing services company, announces that
it has entered into exclusivity in relation to a merger of Dare.Win
, an award-winning Paris-based digital creative agency, with
MediaMonks, S(4) Capital's Content practice. The merger expands
MediaMonks' geographical presence to France, Europe's third largest
advertising market.
Dare.Win was founded in 2011 by Wale Gbadamosi-Oyekanmi and has
since become one of France's most exciting and innovative digital
creative agencies. With a hybrid business model spanning
creativity, production and consulting Dare.Win employs over 80
people and counts Netflix, Nike, Google, Française des Jeux,
PlayStation and Warner as clients.
S(4) Capital Executive Chairman Sir Martin Sorrell said, "We are
delighted to welcome Wale and his colleagues to S(4) Capital.
France is a very important market, always punching above its weight
globally, with 31 multinationals in the Fortune 500. The
advertising industry there has traditionally been dominated by the
two powerful French holding companies, but Dare.Win is one of a new
breed of agencies disrupting that model and we look forward to
continuing down that path!"
"With shared clients, a shared flexible business model and a
shared ambition to disrupt the market, Dare.Win was an obvious
choice for us to enter the French market," said Victor Knaap, CEO
MediaMonks, and S(4) Capital Executive Director. "Backed by
ambitious talent, a strong culture and diverse team, and coupled
with its pursuit to create impactful, entertaining work that
audiences actually look forward to, it's a great fit."
Wale Gbadamosi-Oyekanmi, CEO and Founder of Dare.Win added,
"We've long admired MediaMonks' innovative productions and
successes around the world. This merger is a great opportunity for
us to produce even greater work that will help our clients reach
their business goals in a better, faster and more data-driven way.
Our teams couldn't be more excited about joining S(4) Capital's new
era model."
With the addition of Dare.Win, S(4) Capital now has its "holy
trinity" of service offerings in Paris. MightyHive already has a
presence there and in February hired Julien Coquet as EMEA Director
of Analytics.
Enquiries
S(4) Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell, Executive Chairman
Powerscourt (PR adviser to S(4) Capital plc) Tel: +44 (0)7970 246 725
Elly Williamson
Jessica Hodgson
About MediaMonks
MediaMonks is a global creative production company that partners
with clients across industries and markets to craft amazing work
for leading businesses and brands. Its integrated production
capabilities span the entire creative spectrum, covering anything
you could possibly want from a production partner, and probably
more.
From creative campaigns and content to bespoke development and
design, MediaMonks works above the line and below the fold at the
intersection of creativity and technology. Operating across teams,
time zones, and technologies with an incredible in-house team of
more than 1500 Monks, including recent S(4) Capital mergers. Its
work is recognized by advertising and craft awards around the
world, producing 131 Cannes Lions and 240+ FWAs to date.
Founded in 2001 and rooted in digital, you can find MediaMonks
anywhere on the Web as well as in San Francisco, Los Angeles,
Mountain View, Sandpoint, Toronto, New York, Mexico City, Buenos
Aires, São Paulo, Dublin, London, Amsterdam, Hilversum, Cape Town,
Stockholm, Kiev, Dnepr, Moscow, Nur-Sultan, Dubai, Mumbai,
Bangalore, Delhi, Singapore, Shanghai, Sydney, Melbourne, and
Auckland.
About Dare.Win
Dare.Win, a French digital communication agency, has a pulse
that beats in tune with society's. This resonates throughout its
campaigns which are rooted in culture, values, and references
shared by a whole generation. Today, this agency is comprised of
more than 80 talents in Paris and are united by the following three
entities: a creative agency, a consulting division and an in-house
production team.
Created in 2011 by Wale Gbadamosi Oyekanmi, Dare.Win was born
out of a desire to reinvent brands' content strategies through
daring experiences and new formats across entertainment. At the
intersection of content creation, social media and technology,
Dare.Win ideates and produces digital campaigns both in France and
overseas for clients wishing to produce impactful and innovative
brand experiences.
Dare.Win is an ambitious agency which in just nine short years
has become a leader on the market with clientele such as: Netflix,
Warner Bros. France, Google, Instagram, TV5MONDE, Française des
jeux, France TV, ARTE, Nike, Parions Sport, PlayStation, Disney and
the Bacardi Group. Its work is also recognized by advertising and
craft awards around the world, with 36 national and international
awards (Cannes Lions, Webby, Shorty, Cristal, Epica ...).
About S(4) Capital
S(4) Capital plc (SFOR.L) is the tech-led, new age, new era
digital advertising and marketing services company, established by
Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in two
practice areas: Data & digital media and Content, along with an
emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S(4) Capital estimates that in 2019 digital accounted for
approximately 47.5% or $275 billion of total global advertising
spend of $550-600 billion (excluding about $400 billion of trade
support, the primary target of the Amazon advertising platform),
and projects that by 2022 this share will grow to approximately
55-60%. It is anticipated that in 2020, total global advertising
spend will shrink to approximately $500-550 billion, driven by a
fall in traditional media advertising expenditure. However digital
advertising spend is expected to remain constant or increase
slightly and therefore improve its market share of total
advertising spend to over 50% for the first time.
S(4) Capital combined with MediaMonks, the leading AdAge
A-listed creative digital content production company led by Victor
Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks, as one of the fastest
growing agencies by Adweek, and MightyHive combined with
award-winning UK-based digital analytics, biddable media and data
science company ConversionWorks and South Korea-based data
consultancy MightyHive Korea (formerly Datalicious). In November
2019, MediaMonks announced its combination with Delhi-based content
creation and production company WhiteBalance (completed in August
2020 - the delay due to necessary merger clearance procedures) and
then with fully integrated digital agency Circus Marketing in
January 2020 (completed in March 2020).
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data consultancies, and in June
2020, MightyHive announced its combination with Lens10, a leading
Australian digital strategy and analytics consultancy. In July
2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based in Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy.
On 16 July 2020 S(4) Capital announced the successful placing of
36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116m gross proceeds which will be used for further
expansion and M&A purposes.
Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly
Chief Financial Officer of MediaMonks, now Chief Financial Officer
of S(4) Capital), all joined the S(4) Capital Board as Directors.
The S(4) Capital Board also includes Rupert Faure Walker, Paul Roy,
Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Scott Spirit, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company has approximately 2,750 people in 30 countries
across the Americas, Europe, the Middle East and Africa and
Asia-Pacific and a current market capitalisation of approximately
GBP2 billion (c.$2.6 billion), and would rank well into the FTSE
250. It has achieved Unicorn status in a little over one year,
unique in the advertising and marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is less than GBP8 billion. Prior to that Sir
Martin was Group Financial Director of Saatchi & Saatchi
Company Plc for nine years.
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September 10, 2020 02:00 ET (06:00 GMT)
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