TIDMSFOR
RNS Number : 5462Y
S4 Capital PLC
10 September 2020
10 September 2020
S4 Capital plc ("S(4) Capital" or the "Company")
Issue of Shares
On 20 November 2019, S(4) Capital plc (SFOR.L) announced a
merger with WhiteBalance , a Delhi-based content creation and
production company (the "Transaction"). Pursuant to the terms of
the Transaction, a subsidiary of the Company has employed the
seller, Robert Godinho, and on engaging Robert has agreed to issue
631,035 ordinary shares of 25 pence each in the capital of the
Company, credited as fully paid, (the "Shares"). The Shares will be
subject to a restriction on sale until 12 September 2022.
Applications have been made to the FCA and to the London Stock
Exchange for the Deferred Consideration Shares to be admitted to
the standard segment of the Official List of the FCA and to trading
on the London Stock Exchange's Main Market for listed securities
respectively ("Admission"). It is expected that Admission will
become effective at 8.00 a.m. on 11 September 2020.
S(4) Capital plc
Sir Martin Sorrell, Executive Chairman
Powerscourt (PR Advisor) Tel: +44 (0)7970 246 725
Elly Williamson
Jessica Hodgson
About S (4) Capital
S4Capital plc (SFOR.L) is the tech-led, new age, new era digital
advertising and marketing services company, established by Sir
Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in two
practice areas: Data & digital media and Content, along with an
emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S4Capital estimates that in 2019 digital accounted for
approximately 47.5% or $275 billion of total global advertising
spend of $550-600 billion (excluding about $400 billion of trade
support, the primary target of the Amazon advertising platform),
and projects that by 2022 this share will grow to approximately
55-60%. It is anticipated that in 2020, total global advertising
spend will shrink to approximately $500-550 billion, driven by a
fall in traditional media advertising expenditure. However digital
advertising spend is expected to remain constant or increase
slightly and therefore improve its market share of total
advertising spend to over 50% for the first time.
S4Capital combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and
Wesley ter Haar, in July 2018 and with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks, as one of the fastest
growing agencies by Adweek, and MightyHive combined with
award-winning UK-based digital analytics, biddable media and data
science company ConversionWorks and South Korea-based data
consultancy MightyHive Korea (formerly Datalicious). In November
2019, MediaMonks announced its combination with Delhi-based content
creation and production company WhiteBalance (completed in August
2020 - the delay due to necessary merger clearance procedures) and
then with fully integrated digital agency Circus Marketing in
January 2020 (completed in March 2020).
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data consultancies, and in June
2020, MightyHive announced its combination with Lens10, a leading
Australian digital strategy and analytics consultancy. In July
2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based in Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy.
On 16 July 2020 S4Capital announced the successful placing of
36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116m gross proceeds which will be used for further
expansion and M&A purposes.
Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly
Chief Financial Officer of MediaMonks, now Chief Financial Officer
of S4Capital), all joined the S4Capital Board as Directors. The
S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel
Pinto, Sue Prevezer, Elizabeth Buchanan, Scott Spirit, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company has over 2,750 people in 30 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
current market capitalisation of approximately GBP2 billion (c.$2.6
billion), and would rank well into the FTSE 250. It has achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is less than GBP8 billion. Prior to that Sir
Martin was Group Financial Director of Saatchi & Saatchi
Company Plc for nine years.
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END
IOEEAENNELLEEAA
(END) Dow Jones Newswires
September 10, 2020 02:01 ET (06:01 GMT)
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