TIDMSFOR
RNS Number : 6618Y
S4 Capital PLC
10 September 2020
10 September 2020
S4 Capital plc
("S(4) Capital" or "the Company")
The following release was issued by BMW at 12.00pm BST
today.
BMW
Corporate Communications
Media Information
10 September 2020
New agencies for the European marketing activities of
the BMW and MINI brands.
-- Performance marketing and digitalised sales for modern,
tailor-made customer relationship management.
-- New agency constellation will become operational in the
third
quarter.
Munich. The BMW Group is reorganising its European marketing
activities for its
BMW and MINI brands. The related call for tenders initiated in
February 2020 by
the BMW Marketing and Purchasing departments reflects the
consistent
evolution of BMW Group Sales and Marketing towards a data-driven
and
customer-oriented organisation. By consolidating contents and
centralising the
European agency and partner network, the BMW Group is
establishing an
extremely efficient, high-performance marketing engine capable
of supporting
individualised and modern customer relationship management
across all
touchpoints for both the BMW and MINI brands. This will enable
the organisation
to better anticipate the wishes and requirements of existing and
prospective
customers, with the aim of offering timely, individually and
contextually relevant
information at each step of the customer journey. As a result,
the quality of the
customer experience and sense of orientation within the brands'
overall
ecosystems will be considerably upgraded. The system is focused
on advanced
customer data analytics, highly automated production and
delivery of
communications media, digital media and strong e-commerce
support. The aim
is to enhance Marketing input in the areas of vehicle sales,
aftersales services
and digital services and leverage efficiencies.
"Our decision to select 'THE ENGINE' as our new agency
constellation for all of
Europe clearly dovetails with our claim to provide the best
premium customer
experience within the automotive industry," explains Pieter
Nota, Member of the
Board of Management of BMW AG, Customer, Brands, Sales. "In the
process, we
are steadily expanding our expertise in the digitalisation of
customer, brand and
sales processes and are thus investing in the future of our
commitment to
providing customers with a source of joy in their lives. I would
like to express my
gratitude to all those who participated in the pitch stage;
everyone delivered
professional presentations they'd put their heart and soul
into."
Transnational agency operating system for all 26 European
markets.
"This system will comprehensively integrate the classic
marketing disciplines of
strategy, creation and production with all relevant aspects of
the customer journey
- while elevating them to a high-tech level. In practice, this
includes all areas of
data-driven performance marketing and analytics, marketing
automation,
programmatic media and CRM support," says Jens Thiemer, Senior
Vice
President Customer & Brand, BMW. "In addition, we are
consolidating the
management of web operations and e-commerce within our new
agency
operating system." The fully transnational system will cover all
26 European
markets including Germany.
A high-performance marketing engine that eliminates
friction.
The future unit will bear the project name "THE ENGINE". It is a
new partner
network made up of MediaMonks, the Serviceplan Group and Berylls
Strategy
Advisors. At the heart of the new constellation will be the
Dutch agency
MediaMonks with its highly automated and data-based creative and
production
skills. The Serviceplan Group will be responsible for the
technological and datadriven
components as well as management of the local interfaces to
support
marketing-as-a-service responsibilities. Berylls Strategy
Advisors will take on
responsibility for the transformation and onboarding of the
markets. "'THE
ENGINE' has given the BMW Group the opportunity to not only
secure
efficiencies and synergies but also improve innovation,
flexibility and quality," says
Ralf Hattler, Senior Vice President Indirect Purchasing. Local
Service Hubs will be
installed to serve as direct contacts for the national BMW Group
subsidiaries in
the various markets. "THE ENGINE" will complement the existing
international
agency hubs for China and the US. The new agency configuration
will become
operational as soon as the third quarter of this year and start
by serving the two
large markets of Germany and France.
If you have any questions, please contact:
Christophe Koenig
Digital Innovations Communication
BMW Group Design, Innovations and Motorsports Communications
Telephone: +49-89-382-56097
Email: christophe.koenig@bmw.de
Eckhard Wannieck
Head of Corporate and Culture Communications
BMW Group
Telephone: +49-89-382-24544
Email: eckhard.wannieck@bmwgroup.com
Media website: www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world's
leading premium manufacturer of automobiles and motorcycles and
also provides premium
financial and mobility services. The BMW Group production
network comprises 31 production and
assembly facilities in 15 countries; the company has a global
sales network in more than 140
countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles
and more than 175,000 motorcycles
worldwide. The profit before tax in the financial year 2019 was
EUR 7.118 billion on revenues amounting to
EUR 104.210 billion. As of 31 December 2019, the BMW Group had a
workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible
action. The company has therefore established ecological and
social sustainability throughout the
value chain, comprehensive product responsibility and a clear
commitment to conserving
resources as an integral part of its strategy.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/
BMW
Presse- und Öffentlichkeitsarbeit
Presse-Information
10. September 2020
Neue Agenturen für europaweite Marketingaktivitäten
der Marken BMW und MINI.
-- Maßgeschneiderte und zeitgemäße Kundenansprache dank
Performance Marketing und Digitalisierung des Vertriebs.
-- Neu geschaffene Agenturkonstellation nimmt im dritten
Quartal
ihre Arbeit auf.
München. Die BMW Group stellt die europaweiten
Marketingaktivitäten für ihre
Marken BMW und MINI neu auf. Die im Februar 2020 vom BMW
Marketing und
Einkauf gestartete Ausschreibung spiegelt dabei die konsequente
Transformation
des Vertriebs und Marketings der BMW Group hin zu einer
datengetriebenen und
kundenzentrierten Organisation wider. Mit einer inhaltlichen
Konsolidierung sowie
Zentralisierung der europäischen Agentur- und Partnerlandschaft
wird bei der
BMW Group im Marketing eine hocheffiziente
Höchstleistungsmaschine
aufgebaut, die sowohl für die Marke BMW als auch für MINI eine
individualisierte
und moderne Kundenansprache über alle Touchpoints hinweg
unterstützt. Somit
können die Wünsche und Bedürfnisse der KundInnen und
InteressentInnen
zukünftig noch besser antizipiert werden mit dem Ziel,
individuell relevante und
kontextbezogene Informationen zu dem jeweils richtigen Zeitpunkt
entlang der
Customer Journey anzubieten. Die Qualität des Kundenerlebnisses
sowie die
Orientierung innerhalb des gesamten Marken-Ökosystems werden
dadurch
spürbar intensiviert. Im Fokus stehen hierbei modernste
Kundendatenanalytik,
hochautomatisierte Produktion von Kommunikationsmitteln und
deren
Ausspielung, digitale Medien sowie eine starke
E-Commerce-Unterstützung.
Dabei lautet das Ziel, den Input des Marketings auf den
Fahrzeugvertrieb,
Aftersales-Services sowie die digitalen Dienste zu steigern und
Effizienzen zu
heben.
"Unsere Entscheidung für 'THE ENGINE' als unsere neue
europaweite
Agenturkonstellation ist ein klares Signal für unseren Anspruch,
das beste
Premium-Kundenerlebnis der Automobilwirtschaft zu bieten",
erklärt Pieter Nota,
Mitglied des Vorstands der BMW AG, zuständig für Kunde, Marken
und Vertrieb.
"Wir bauen damit konsequent unsere Kompetenz in der
Digitalisierung der
Kunden-, Marken und Vertriebsprozesse aus und investieren somit
in die Zukunft
unseres Kundenversprechens "Freude". Ich bedanke mich bei allen
Pitch-
Teilnehmern, die allesamt professionelle Präsentationen mit viel
Herzblut
abgegeben haben."
Übergreifendes Agentur-Betriebssystem für alle 26 Märkte
Europas.
"Hierfür werden die klassischen, aber jetzt auf Hightech-Format
zu bringenden
Marketing-Disziplinen - Strategie, Kreation und Produktion -
vollintegriert ergänzt
um alle relevanten Aspekte der Customer Journey. Konkret sind
das alle Aufgaben
aus den Bereichen des datengetriebenen Performance Marketings
und der
Analytik, der Marketing-Automatisierung, der Programmatic Media
sowie der
Unterstützung bei Customer Relationship Management", so Jens
Thiemer, Senior
Vice President Kunde & Marke BMW. "Zudem bündeln wir die
Verantwortungen
im Bereich Web Operations & E-Commerce in unserem neuen
Agentur-
Betriebssystem." Dieses wird länderübergreifend alle 26 Märkte
in ganz Europa
inklusive Deutschland betreuen.
Hochleistungs-Marketingmaschine ohne Reibungsverluste.
Die zukünftige Einheit trägt den Projektnamen "THE ENGINE" und
ist eine neu
geformte, partnerschaftliche Konstellation aus MediaMonks,
Serviceplan Group
und Berylls Strategy Advisors. Das Herzstück dieser neuen
Konstellation bildet die
niederländische Agentur MediaMonks mit ihren hochautomatisierten
und
datenbasierten Kreations- sowie Produktionsfähigkeiten. Die
Serviceplan Group
übernimmt die technologischen und datengetriebenen Komponenten
sowie die
Betreuung der lokalen Schnittstellen im Sinne einer
Marketing-as-a-Service-
Verantwortung. Berylls Strategy Advisors zeichnet für die Themen
Transformation
und Onboarding der Märkte verantwortlich. ",THE ENGINE' gibt der
BMW Group
die Möglichkeit, nicht nur Effizienzen und Synergien
sicherzustellen, sondern
gleichzeitig auch Innovation, Flexibilität und Qualität auf ein
höheres Niveau zu
bringen", sagt Ralf Hattler, Senior Vice President Indirekter
Einkauf. Auf lokaler
Ebene werden sogenannte "Local Service Hubs" als direkte
Ansprechpartner für
die BMW Group Landesgesellschaften vor Ort installiert. "THE
ENGINE" agiert
komplementär zu den international bereits bestehenden
Agenturhubs für China
und die USA. Die neue Agentureinheit wird bereits im dritten
Quartal dieses
Jahres ihre Arbeit aufnehmen und zuerst mit der Betreuung der
zwei großen
Ländergesellschaften Deutschland und Frankreich starten.
Bitte wenden Sie sich bei Rückfragen an:
Christophe Koenig
Digital Innovations Communication
BMW Group Design, Innovations and Motorsports Communications
Tel: +49-89-382-56097
E-Mail: christophe.koenig@bmw.de
Eckhard Wannieck
Head of Corporate and Culture Communications
BMW Group
Tel: +49-89-382-24544
E-Mail: eckhard.wannieck@bmwgroup.com
Internet: www.press.bmwgroup.com
E-Mail: presse@bmw.de
Die BMW Group
Die BMW Group ist mit ihren Marken BMW, MINI, Rolls-Royce und
BMW Motorrad der weltweit
führende Premium-Hersteller von Automobilen und Motorrädern und
Anbieter von Premium-
Finanz- und Mobilitätsdienstleistungen. Das BMW Group
Produktionsnetzwerk umfasst 31
Produktions- und Montagestätten in 15 Ländern; das Unternehmen
verfügt über ein globales
Vertriebsnetzwerk mit Vertretungen in über 140 Ländern.
Im Jahr 2019 erzielte die BMW Group einen weltweiten Absatz von
mehr als 2,5 Mio. Automobilen und
über 175.000 Motorrädern. Das Ergebnis vor Steuern im
Geschäftsjahr 2019 belief sich auf
7,118 Mrd. EUR, der Umsatz auf 104,210 Mrd. EUR. Zum 31.
Dezember 2019 beschäftigte das
Unternehmen weltweit 126.016 Mitarbeiterinnen und
Mitarbeiter.
Seit jeher sind langfristiges Denken und verantwortungsvolles
Handeln die Grundlage des
wirtschaftlichen Erfolges der BMW Group. Das Unternehmen hat
ökologische und soziale
Nachhaltigkeit entlang der gesamten Wertschöpfungskette,
umfassende Produktverantwortung
sowie ein klares Bekenntnis zur Schonung von Ressourcen fest in
seiner Strategie verankert.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/
Enquiries
S(4) Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell, Executive Chairman
Powerscourt (PR adviser to S(4) Capital plc) Tel: +44 (0)7970 246 725
Elly Williamson
Jessica Hodgson
This announcement contains inside information.
About S(4) Capital
S(4) Capital plc (SFOR.L) is the tech-led, new age, new era
digital advertising and marketing services company, established by
Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in two
practice areas: Data & digital media and Content, along with an
emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S(4) Capital estimates that in 2019 digital accounted for
approximately 47.5% or $275 billion of total global advertising
spend of $550-600 billion (excluding about $400 billion of trade
support, the primary target of the Amazon advertising platform),
and projects that by 2022 this share will grow to approximately
55-60%. It is anticipated that in 2020, total global advertising
spend will shrink to approximately $500-550 billion, driven by a
fall in traditional media advertising expenditure. However digital
advertising spend is expected to remain constant or increase
slightly and therefore improve its market share of total
advertising spend to over 50% for the first time.
S(4) Capital combined with MediaMonks, the leading AdAge
A-listed creative digital content production company led by Victor
Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks, as one of the fastest
growing agencies by Adweek, and MightyHive combined with
award-winning UK-based digital analytics, biddable media and data
science company ConversionWorks and South Korea-based data
consultancy MightyHive Korea (formerly Datalicious). In November
2019, MediaMonks announced its combination with Delhi-based content
creation and production company WhiteBalance (completed in August
2020 - the delay due to necessary merger clearance procedures) and
then with fully integrated digital agency Circus Marketing in
January 2020 (completed in March 2020).
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data consultancies, and in June
2020, MightyHive announced its combination with Lens10, a leading
Australian digital strategy and analytics consultancy. In July
2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based in Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks entered
into exclusivity in relation to a merger with Dare.Win, an
award-winning Paris-based digital creative agency.
On 16 July 2020 S(4) Capital announced the successful placing of
36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116m gross proceeds which will be used for further
expansion and M&A purposes.
Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly
Chief Financial Officer of MediaMonks, now Chief Financial Officer
of S(4) Capital), all joined the S(4) Capital Board as Directors.
The S(4) Capital Board also includes Rupert Faure Walker, Paul Roy,
Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Scott Spirit, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company has approximately 2,750 people in 30 countries
across the Americas, Europe, the Middle East and Africa and
Asia-Pacific and a current market capitalisation of approximately
GBP2 billion (c.$2.6 billion), and would rank well into the FTSE
250. It has achieved Unicorn status in a little over one year,
unique in the advertising and marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is less than GBP8 billion. Prior to that Sir
Martin was Group Financial Director of Saatchi & Saatchi
Company Plc for nine years.
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