TIDMBOKU
Boku Inc
21 October 2020
Reach
21 October 2020
Boku Inc.
("Boku" or the "Company")
iQIYI International launches direct carrier billing with
Fortumo
Boku Inc (AIM: BOKU), a leading global mobile payment and mobile
identity company, is pleased to announce that its recently acquired
subsidiary, Fortumo, together with the video streaming service
iQIYI International are today announcing the launch of a carrier
billing partnership. Consumers can now subscribe to iQIYI
International by charging the purchases to their mobile phone bill
or prepaid SIM card. The first country where carrier billing has
become available is Malaysia, with the Philippines to be launched
next.
iQIYI International launched carrier billing through Fortumo's
Hosted Direct Carrier Billing ("DCB") product. Hosted DCB connects
iQIYI International with the local mobile operator's carrier
billing platforms, while Fortumo manages the checkout flows and
localisation. This allowed iQIYI International to launch carrier
billing with minimal development effort, and carrier billing can be
launched in additional countries without any technical changes
required.
iQIYI International's subscription-based business model is
further supported by end-to-end user lifecycle management thanks to
Fortumo's Subscription Engine. The Subscription Engine takes care
of subscription activations, renewals and terminations on behalf of
iQIYI, while also supporting easy launches of marketing promotions
(such as discounts and free trials), built-in grace periods and
failed payment retry mechanisms.
In South-East Asia, less than 20% of people own a credit card
while the majority of consumers have a smartphone. This makes it
challenging for digital merchants to collect payments in the
region: while most people have access to online content, most
people are unable to pay for premium services. Carrier billing
resolves this issue by allowing any mobile phone owner to charge
online payments to their phone bill instead. Additional data on the
mobile ecosystem of the region can be found from Fortumo's Asia
market report accessible at:
https://fortumo.com/blog/carrier-billing-in-asia-market-report-by-fortumo/
.
Andrea Boetti, Director of Strategic Partnerships at Fortumo
commented , "Carrier billing is the simplest and widely available
payment method for collecting payments on mobile devices, which
makes it ideal for mobile-first digital content providers for user
acquisition and conversion. iQIYI International is a leading
company in the video streaming industry and we are excited to
enable a simpler way to access high-quality content for their
customers."
Enquiries:
Boku, Inc. +44 (0)20 3934 6630
Jon Prideaux, Chief Executive Officer
Keith Butcher, Chief Financial Officer
IFC Advisory Limited (Financial PR & IR) +44 (0)20 3934 6630
Tim Metcalfe / Graham Herring / Florence Chandler
About Boku
Boku Inc. (AIM: BOKU) is a leading global provider of mobile
payment and mobile identity solutions. Boku's technology platform,
which is linked to more than 200 mobile wallets and network
operators worldwide, verifies user identity, executes payments, and
provisions new services, simplifying daily mobile interactions
between consumers and digital organizations.
Boku's technology platform is used in over 59 countries with
over 815 million verified transactions in 2019, contributing $5
billion to the digital economy. Businesses that currently employ
Boku's platform to simplify sign-up, acquire new paying users and
prevent fraud include global leaders such as Amazon, Apple,
Experian, Facebook, FIS, Google, Microsoft, Netflix, Paypal, Sony,
and Spotify.
Fortumo, acquired by Boku on 1 July 2020, is a digital
enablement platform for app stores and digital service providers
for user acquisition, monetization and retention. The company,
founded in 2007, connects service providers with more than 280
mobile operators across Asia, Europe, Latin America, the Middle
East and Africa. Service providers use Fortumo's platform to manage
the end-to-end customer lifecycle of mobile users on these networks
through the company's bundling, carrier billing and messaging
solutions. Fortumo's platform is used by thousands of leading
digital merchants
Boku Inc. was incorporated in 2008 and is headquartered in
London, UK, with offices in various locations globally including in
the US, Estonia, Beijing, Delhi, Hanoi, Jakarta, Madrid, Mumbai,
Munich, Paris, Sao Paulo, Singapore, Taipei, and Tokyo.
To learn more about Boku Inc., please visit:
https://www.boku.com
About iQIYI International
Headquartered in Singapore, iQIYI International is an on-demand
video streaming providing beloved pan-Asian entertainment to
international viewers. Offering both ad-supported and VIP
subscription services, iQIYI International delivers premium drama
series, movies, variety shows, and anime; with local languages and
subtitles; powered by cutting-edge technology. iQIYI International
also makes its technology available to other entertainment services
through SaaS partnerships. iQIYI International can be enjoyed on
any device via iQ.com and the app. iQIYI International is owned by
iQIYI, Inc. (Nasdaq: IQ).
This information is provided by Reach, the non-regulatory press
release distribution service of RNS, part of the London Stock
Exchange. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
NRAPPGRWUUPUGCU
(END) Dow Jones Newswires
October 21, 2020 02:00 ET (06:00 GMT)
Boku (LSE:BOKU)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Boku (LSE:BOKU)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024
