TIDMSDG
Sanderson Design Group PLC
12 May 2021
For immediate release 12 May 2021
RNS REACH
SANDERSON DESIGN GROUP PLC
("Sanderson Design Group", the "Company" or the "Group")
Licensing Agreements with Sangetsu Corporation
Sanderson Design Group PLC (AIM: SDG), the luxury interior
design and furnishings group, announces a new, exclusive licensing
agreement for its Morris & Co. brand in Japan and across east
and southeast Asia with Japan's Sangetsu Corporation ("Sangetsu"),
the market leader in the interiors industry in the region. The
Group has a strong existing relationship with Sangetsu, having
worked together for several years in Japan and southeast Asia.
Under the terms of the new agreement, Sangetsu will become the
exclusive licensee of Morris & Co. wallpapers in 14 countries
in east and southeast Asia including Japan, Korea, Taiwan,
Singapore and Thailand.
Sangetsu will also have non-exclusive licensing rights to Morris
& Co. wallpaper in China and Hong Kong. In all 16 countries,
Sangetsu will have non-exclusive rights to Morris & Co.
fabrics, vinyl flooring and carpet.
This agreement, which follows the continuing global growth of
the Morris & Co. brand, creates the possibility of achieving
the full potential of the Morris & Co. brand throughout east
and southeast Asia.
The Group has also signed a licensing agreement with Sangetsu
for Scion brand wallpapers, initially for Japan only. The initial
period for both the Morris & Co. and Scion licensing agreements
is four years.
The new Morris & Co. agreement is complementary to existing
agreements in Japan with other licensees for Morris & Co.
product types such as bedding.
The Group has worked closely with Sangetsu since 2017 in Japan;
it has also worked since 2014 in southeast Asia with
Singapore-based Goodrich Global Holdings, which is now a fully
owned subsidiary of Sangetsu.
Steve Yasuda, Chief Executive Officer of Sangetsu Corporation,
commented : "I am very pleased to have agreed this strategic
alliance with Sanderson Design Group. For the past five years we
have worked with Sanderson Design Group to create new wallpapers
and fabrics based on their design archives and have been very
impressed by their designers, who have outstanding insights and
capabilities.
"Morris & Co. is a long-loved brand in Japan and we are very
much excited to create and launch new Morris & Co. products for
Japan, the east and southeast Asian markets through this strategic
alliance with Sanderson Design Group."
Lisa Montague, Sanderson Design Group's Chief Executive Officer,
said: "I am delighted to enter into these licensing agreements with
Sangetsu Corporation, a market leader in Japan and throughout east
and southeast Asia. The Morris & Co. licensing agreement is
particularly exciting because Sangetsu has the market position and
distribution to unlock the full potential of the Morris & Co.
brand throughout the region in wallpapers, fabrics and
floor-coverings."
For further information:
Sanderson Design Group PLC c/o Buchanan +44 (0) 20
7466 5000
Lisa Montague, Chief Executive Officer
Michael Williamson, Chief Financial
Officer
Caroline Geary, Company Secretary
Investec Bank plc (Nominated Adviser
and Broker) +44 (0) 20 7597 5970
David Anderson / Alex Wright / Henry
Reast
Buchanan +44 (0) 20 7466 5000
Mark Court / Sophie Wills / Toto
Berger / Charlotte Slater
SDG@buchanan.uk.com
Notes for editors:
About Sangetsu Corporation
Sangetsu Corporation is a unique interior products company in
Japan, which designs, procures, stocks, markets and delivers
wallpapers, floor coverings, carpets and fabrics.
As group companies, Sangetsu Corporation owns a wallpaper
manufacturer, interior furnishings installation company and
exterior products wholesaler in Japan.
Sangetsu Corporation has over 50% market share of wallpapers and
about 40% share of floor coverings and carpets in Japan, and covers
both residential and contract markets.
Sangetsu Corporation's overseas businesses are through its
subsidiaries. Its 100% subsidiary company, Koroseal Interior
Products, is a major wallcoverings producer and distributor in the
North American market.
In Asia, 100% subsidiary Goodrich Global Holdings and
Sangetsu-do Inc are working aggressively through their local
subsidiaries in China, Hong Kong, Vietnam, Thailand, Malaysia,
Singapore and Dubai. They also have strong marketing channels to
other countries.
Sangetsu Corporation has about 1,500 employees and a group total
of about 2,700 people.
For further information please visit:
https://www.sangetsu.co.jp/english/
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings
company that designs, manufactures and markets wallpapers, fabrics
and paints. In addition, the Company derives licensing income from
the use of its designs on a wide range of products such as bed and
bath collections, rugs, blinds and tableware.
Sanderson Design Group's brands include Zoffany, Sanderson,
Morris & Co., Harlequin, Scion, Anthology, Clarke & Clarke
and Studio G.
The Company has a strong UK manufacturing base comprising Anstey
wallpaper factory in Loughborough and Standfast & Barracks a
fabric printing factory, in Lancaster. Both sites manufacture for
the Company and for other wallpaper and fabric brands.
Sanderson Design Group employs approximately 600 people and its
products are sold in more than 85 countries worldwide. It has
showrooms in London, New York, Chicago, Paris, Amsterdam and
Dubai.
Sanderson Design Group trades on the AIM market of the London
Stock Exchange under the ticker symbol SDG.
For further information please visit:
www.sandersondesigngroup.com
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