FIZ Natl Beverage Cp

World Champion moguls skier Jeremy Bloom's next Olympic run will be powered by Rip It and Rip It Sugar Free energy fuels. National Beverage Corp. (AMEX:FIZ) is excited to announce it has entered into a multi-year endorsement agreement with the young dynamo who is a favorite to capture the gold in the 2006 Olympics. Through this agreement, Bloom will be featured in Rip It's consumer and retail marketing efforts and Jeremy's ski helmet will boldly display the distinctive Rip It logo. Bloom will continue to sponsor Rip It as he works toward his goal of playing in the NFL following the 2006 Olympic Games. Jeremy Bloom, a 2002 Olympian who last season set the men's world record with six consecutive World Cup Mogul wins in one season and won the overall World Cup Title, enthusiastically stated, "I am extremely excited to represent Rip It and to be associated with a world-class company like National Beverage Corp. I feel privileged that they have welcomed me into their family. Rip It is a great-tasting drink that gives me that extra 'boost' of energy I need when I compete. I am looking forward to communicating that message throughout the world. It really is a great fit." Rip It has become a favorite of consumers since it hit the market in fall of 2004 and is now available in 'Citrus-X', an orange flavored energy fuel with hints of tangerine and mandarin in both regular and sugar-free flavors, in addition to the traditional 'Power' Rip It. All four Rip It flavors are packaged in big, bold 16-oz cans as well as newly introduced eight-packs of 8-ounce cans. Joe Caporella, President of National Beverage Corp., praised Bloom during a recent meeting of the company's marketing executives: "Jeremy is a fine upstanding young man with extraordinary athletic ability. His character and abilities are quite complementary with our corporate values -- in that we care first while aggressively competing and we both allow results to acknowledge our triumphs. We welcome Jeremy to Team National and look forward to a long and successful relationship together." National Beverage is a TOTAL BEVERAGE COMPANY that produces soft drinks, bottled waters, juices and juice products and is highly recognized for a line of refreshing flavors through its popular brands: Shasta(R), Faygo(R), Ritz(R), Everfresh(R), Mr. Pure(R), LaCroix(R) and Rip It(R). Fun & Flavor . . . the National Beverage Way