FIZ Natl Beverage Cp

Adding even more excitement and energy to Team Rip It, National Beverage Corp. (AMEX:FIZ), is proud to announce the addition of two more outstanding athletes. Champion snowboarder, Clair Bidez, and wakeboarding world champion, Andrew Adkison, are the newest additions to the Rip It �Action Sports Team.� These young, talented athletes are involved in multiple campaigns promoting Rip It energy fuels and Rip It powder. Of course, two-time World Cup Moguls Champion and Olympian, Jeremy Bloom, continues his sponsorship of Rip It. Jeremy, now a player with NFL�s Philadelphia Eagles, continues to sport the Rip It brand in national media appearances, including a recent feature on ESPN, as well as in several major national magazines. One of the youngest members of the US Snowboarding Team, Halfpipe Specialist Clair Bidez is on the fast track to medal in the 2010 Olympics. Only 19, Clair has been steadily making her mark throughout the world in women�s halfpipe snowboard competitions. In her first year of full-time boarding this past season, she won a Gold Medal at the Junior World Championships in Korea, had a fourth-place finish at the X-Games and consistent top-ten finishes at World Cups. Clair has been spotted on the slopes wearing her helmet emblazoned with the Rip It logo and has also been featured in beauty and fashion magazines. Currently ranked in the top four on the Pro Wakeboard Tour, Andrew Adkison took first place twice during this year�s Pro Wakeboard Tour, won the �Worlds� in Texas, won third place at the 2005 U.S. Open and finished first at the WWA Wakeboarding World Championships in 2004. In support of Andrew and young wake boarders throughout the U.S., Rip It is proud to be the official energy beverage of the Pro Wakeboard Tour and is the title sponsor of the Rip It Junior JX Series and the Rip It Rail Trick made for television. All events are broadcast on the OLN and FUEL networks. �Jeremy, Clair and Andrew generate excitement and pure energy as they introduce Rip It to action sports participants everywhere,� stated Joseph G. Caporella, President. �Each athlete is doing a phenomenal job with product sampling and autograph sessions, many of which are covered by the media. Rip It has gained national attention and increased distribution due to its assortment of delicious flavors in both regular and sugar-free formulations. Our mission is to `Energize the U.S. with Rip It',� Caporella concluded. National Beverage is a UNIQUE BEVERAGE COMPANY that innovates and produces energy drinks, powders, soft drinks, bottled waters, juices and juice products, and is highly recognized for a line of refreshing flavors through its popular brands: Shasta�, Faygo�, Ritz�, Everfresh�, Mr. Pure�, LaCroix�, Rip It�, FREEK� and Rip It Chic�. Fun, Flavor and Vitality...the National Beverage Way Note: This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include fluctuations in costs, changes in consumer preferences and other items and risk factors described in the Company�s Securities and Exchange Commission filings and the Company disclaims an obligation to update any such factors or to publicly announce the results of any revisions to any forward-looking statements contained herein to reflect future events or developments.