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Magic Lantern Group Extends U.S. Market Reach With Launch of Digital Video Library Streaming Product NEW YORK, March 12 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. , a leading North American distributor of educational content and e-learning delivery with licensing operations in Canada and the U.S., announced today that pursuant to a channel partnership agreement with the Agency for Instructional Technology (AIT), the Company has launched an extensive digital video streaming product in the United States. In December 2003, Magic Lantern Group announced it had entered into a channel partnership agreement with AIT, a non-profit, award-winning organization, to digitize and distribute its content over the World Wide Web. AIT is a well-known and highly respected producer and distributor of educational video in the United States. Magic Lantern Group and AIT have partnered to build and sell a private-labeled version of Magic Lantern Group's Internet-based platform InSite(TM), branded as The Learning Source (TLS). TLS will be marketed to instructional television stations, including more than 120 PBS stations, as well as school districts across the United States. The ultimate target is to provide user-friendly online resources to the approximately 53 million K-12 students currently enrolled in U.S. schools. TLS marks Magic Lantern Group's first third-generation, video library streaming product marketed in the United States. The Learning Source is an online library of learning video for K-12 educators, streamed via the Internet. The library offers more than 400 programs, indexed, searchable by keyword, and correlated to state curriculum standards. TLS makes lesson planning easier; teachers can search, play and bookmark their favorite clips for later use in their classroom. Teachers may also access online lesson plans and assessment tools created by the experienced educators at AIT. Magic Lantern Group President and CEO Bob Goddard stated, "We have been expanding our digital services and analog content products in the U.S. for several years. The launch of The Learning Source is part of our aggressive expansion strategy to create a revenue-generating market presence in the United States. By offering third generation, video streaming digital services, we anticipate to increase our revenues from educational digitized videos in the United States, an explosive and untapped market segment carrying the potential to generate future earnings for the Company." Agency for Instructional Technology Executive Director Chuck Wilson stated, "The Learning Source is an exciting example of the delivery options available to our customers. AIT's vision for The Learning Source has been to make our extensive media collection available to educators and their students in a way that saves time for teachers while enriching the learning experience. We have seen the changes both in the needs of educators and the opportunities provided by digital technology, and we have responded with media on demand,aligned with curriculum standards, literally at the teachers' fingertips." About AIT The Agency for Instructional Technology (AIT) has been a leader in educational technology since 1962. A non-profit organization, AIT is one of the largest providers of instructional TV programs in North America. AIT is also a leading developer of other educational media, including online instruction, CDs, DVDs and instructional software. AIT learning resources are used on six continents and reach nearly 34 million students in North America each year. AIT products have received many national and international honors, including an Emmy and Peabody award. For more information, visit: http://www.ait.net/. About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world-renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Dorling Kindersley, the Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates three strategic subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media Inc., an emerging provider of on-demand sports entertainment, health and corporate training digitized content; and Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions. For more information, visit the Company's websites: http://www.magiclanterngroup.com/, http://www.tutorbuddy.com/, and http://www.magiclanterninsite.com/. For more information: For investor relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: . Also visit http://www.nfnonline.com/gml. At the Company, contact Bob Goddard, Magic Lantern Group, Inc., 905-827-2755 ext. 454, . Also visit http://magiclantern.ca/. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Investors - Gary Geraci of the National Financial Network, +1-781-444-6100, ext. 629, , for Magic Lantern Group, Inc.; or Bob Goddard of the Magic Lantern Group, Inc., +1-905-827-2755, ext. 454, Web site: http://www.magiclantern.ca/ http://www.magiclanterninsite.com/ http://www.nfnonline.com/gml http://www.tutorbuddy.com/ http://www.ait.net/

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