RENAULT GROUP: MOBILIZE SETS OUT ITS AMBITIONS IN SERVICES AND
TECHNOLOGY, TARGETING 20% OF RENAULT GROUP’S TURNOVER IN 2030
PRESS RELEASEMAY 10, 2022
MOBILIZE SETS OUT ITS AMBITIONS
IN SERVICES AND
TECHNOLOGY, TARGETING
20% OF RENAULT GROUP’S TURNOVER
IN 2030
- Mobilize
is driving Renault Group’s
transformation towards the new
mobility value chain, confirming its target of accounting for 20%
of the Group’s turnover in 2030.
- By
building a model based on
Vehicles-as-a-Service, Mobilize is rewriting the automotive
industry’s traditional codes,
coming from services that meet customers’
needs, to the
product.
- Mobilize
is establishing an integrated
software ecosystem by
leveraging its mobility
ventures.
-
Mobilize strengthens its
ties with RCI Bank and Services, which is becoming Mobilize
Financial Services, and accelerating in the operating
lease, insurance and payment
services.
- Mobilize
is harnessing data to provide mobility, energy, financing,
insurance, payment, maintenance
and reconditioning services and
to reduce the costs of
usage for its
customers.
- These
services are even more
performant when used
with Mobilize purpose-designed
vehicles.
- This
strategy will enable Mobilize activities, outside
of Mobilize Financial Services, to achieve a double-digit margin
for each category of services by 2027 and target a breakeven
operating margin by 2025.
Renault Group presented its Renaulution
strategic plan in January 2021 with the aim of transforming
into a competitive, tech and responsible company and, through
Mobilize, positioning itself in the mobility value chain.
Now Mobilize is presenting its own strategy to
drive the Group beyond automotive, generate recurring revenues and
reach the target of drawing 20% of Renault Group turnover
by 2030.
A business
model dedicated to services
to tackle mobility
challenges
Against the backdrop of major changes in the
automotive industry, Mobilize is developing a new VaaS1-based
business model with a comprehensive range of services based on an
integrated software ecosystem.
Focusing on usage rather than ownership,
Mobilize offers, from the vehicle, services that meet users’ needs
for simpler and more accessible, environmentally friendly, and
affordable mobility solutions.
“Mobilize sells services, not vehicles,
generating recurring income and reducing costs of usage for our
customers. We have decided to cover the sections of the mobility
value chain presenting the highest growth and margin potential.
That’s why, with the VaaS model and leveraging an integrated
software ecosystem, we are offering a range of services that
includes financing and insurance solutions as well as energy and
maintenance services. Vehicles are becoming service platforms,
enabling to triple the revenue generated over their lifecycle,”
explained Clotilde Delbos, CEO of Mobilize.
The Mobilize model is based
on:
- A fully
integrated software ecosystem that
enables, from the car -as a software-defined vehicle- to offer all
kinds of services to professional customers and retail customers
alike. This ecosystem is founded on technological components that
are already in operation at Mobilize subsidiaries2. Through these
subsidiaries and through Renault Group, Mobilize has access to over
600 developers, enabling it to launch the first version of
Software Defined Vehicle as soon as 2023.
-
Dedicated vehicles: Mobilize is
developing its own fully electric vehicles that are specially
designed for dedicated, shared, and intensive usage. Although
Mobilize services are brand and vehicle agnostic, Mobilize vehicles
enable mobility operators to maximize the reduction of their total
cost of usage. Mobilize design and engineering teams are focusing
on five aspects at the design stage: durability, capacity for
over-the-air updates, ease of cleaning/maintenance/repairs, a
reduced environmental impact, and a rich and appealing customer
experience.
- A
comprehensive range of services:
-
Financial services: Mobilize offers financing,
insurance, and payment services through RCI Bank and Services. To
strengthen ties between the two entities,
RCI Bank and
Services is changing its name and becoming Mobilize Financial
Services.
-
Energy: Mobilize provides a comprehensive range of
energy and charging-related services for its
customers (mobility operators, fleet managers and retail
customers) when at home, at work or on the road. These services
include Mobilize Smart Charge, Mobilize Charge Pass (which provides
access to 260,000 charging points, including 1,600 Ionity
fast-charging points), the Battery Health Certificate and the
installation of charging points through Mobilize Power
Solutions.
-
Maintenance and
reconditioning: By harnessing
data to enable predictive maintenance, Mobilize will use the dealer
network and Renault Group Refactories, like the one at Flins, to
repair and recondition its vehicles. By giving them a second and
third life, Mobilize increases vehicles’ usage and therefore
the value it generates from each vehicle.
The coverage offered by the network of Renault
Group dealerships, with 6,000 points of sale in Europe,
enables Mobilize to roll out its services widely and provide a
phygital customer experience.
Three high growth
market segments
Mobilize is targeting customers that represent
three high growth segments:
1. Retail
customers and small to medium-sized
fleets
With Mobilize Financial Services, Mobilize will
accelerate the rollout of mobility solutions by offering long-term
leasing and car subscriptions in order to benefit from growth of
over 80%3 in the operating lease market. Mobilize Financial
Services aims to have a fleet of 1 million vehicles for
leasing and 200,000 for subscription in 2030.
Mobilize Financial Services is also going to
step up its business financing used vehicles in particular by
leveraging the emergence of connected electric vehicles to act on
the entire lifecycle and offer an integrated experience up until
the remarketing or recycling of the car. Moreover, Mobilize
Financial Services will expand its range of services to cover
two main areas: Car insurtech, by drawing on
vehicle connectivity to launch usage-based insurance products, and
the creation of a payment ecosystem that will
combine EV charging, universal payments (in and out of the car),
and Buy Now Pay Later offers. This ecosystem will be animated by an
Eco loyalty program to incentivize an eco-friendly behaviour by our
customers.
2. People
mobility operators
With Mobilize Driver Solutions,
Mobilize provides a range of services to taxi and PHV drivers and
operators – such as subscriptions to the full electric LIMO
vehicle, insurance, maintenance, charging and assistance.
Mobilize is providing solutions for car-sharing
operators with the DUO vehicle. Launched in 2023, DUO will be
fully electric, available on subscription, and incorporate
insurance and software solutions for fleet and user management as
well as maintenance. DUO will bring down the total cost of usage by
35% compared to a traditional four-seat electric vehicle, is made
with 50% recycled materials and is 95%-recyclable. A cargo version,
BENTO, will also be offered to craftsmen for carsharing and
subscription options.
3. Last-mile
delivery operators and
professionals
Mobilize is entering the booming market – set to
grow by 7%4 per year until 2030 – of last-mile delivery
by providing operators with comprehensive service solutions that
take into account new urban policies. These services will first be
offered for the Kangoo E-Tech electric and Master E-Tech
electric, as well as vehicles from outside the Group, before the
launch of HIPPO in 2026, which will bring down total cost of
usage by 30% compared to competition. These services cover all
of those offered by Mobilize, with a particular focus on charging
and fleet management thanks to data.
Ambitious targets
The services offered by Mobilize are
facilitating the emergence of electric mobility while:
- reducing costs
for customers,
- protecting
customers from the drop in residual value of a vehicle, as Mobilize
remains the owner,
- extending the
product lifecycle and reducing carbon footprint,
- multiplying
revenue from vehicles,
- generating
recurring revenues.
Mobilize is therefore in a unique position to
account for 20% of Renault Group’s
turnover by 2030. Its model
of recurring revenues means that Mobilize is not subject to the
traditional cycles of the automotive industry.
This strategy enables Mobilize to aim for:
- 70% growth in
the number of financial services sold to its customers in order to
reach 8 million in 2030.
- A doubling of
the size of the operational leasing fleet of vehicles financed by
Mobilize Financial Services by 2025, with a target of 1,000,000
units in 2030, including 70% of electric vehicles.
-
A 2030 target of 150,000 to 200,000 units used by
mobility operators, including 80% of electric vehicles.
- A number of
charging points installed of 165,000 units by 2030 (up from
22,000 in 2021).
In addition, this strategy will enable Mobilize
activities, outside of Mobilize Financial Services, to achieve a
double-digit margin for each category of services by 2027 and
target a breakeven operating margin by 2025.
|
2021 |
2025 |
2030 |
Insurance and financial services(in millions of
units) |
4.7 |
6+30% |
8+70% |
Fleet size –
Operational
lease(in thousands of units) |
350(15% EVs) |
700(40% EVs) |
+1000 (70% EVs) |
Fleet size–
Mobility
operators(in thousands of units) |
8 |
35-40 |
150-200(80% EVs) |
Charging stations
installed(in thousands of units) |
22 |
95 |
165 |
TOTAL TURNOVER(% of Renault Group
Turnover) |
6% |
~10% |
~20% |
* Mobilize Day can be followed live on
https://events.mobilize.com. A replay will be available on the same
platform shortly after the presentation.
About Mobilize Mobilize, a
brand of Renault Group, proposes flexible solutions around
mobility, energy and data to meet the evolving expectations of
consumers, businesses, cities and regions. Built around open
ecosystems, Mobilize encourages a sustainable energy transition, in
line with Renault Group’s target to reach carbon neutrality and its
ambition to develop value from the circular economy.For more
information, visit mobilize.com or follow Mobilize
on sur Twitter, Instagram and LinkedIn.
1 Vehicle-as-a-Service2bipi, glide.io, Karhoo, iCabbi, Mobilize
Power Solutions and Zity by Mobilize 3 Source: NV Market Evolution
– Deloitte G5 Europe/RCI Bank and Services4 Source:
EVProject/Mobilize internal analysis
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