Major Partnership Formed Between Cabela's and FLW Outdoors
04 Noviembre 2009 - 3:31PM
PR Newswire (US)
Cabela's Will Offer Angler Cash Contingency Program in 2010
MINNEAPOLIS, Nov. 4 /PRNewswire/ -- FLW Outdoors announced
Wednesday that Cabela's, the World's Foremost Outfitter®, has
formed a major partnership across all platforms of FLW Outdoors and
its 189 tournaments, including a significant contingency award
program. Terms of the agreement were not disclosed. Cabela's will
be the official and exclusive outdoor retailer, as well as the
official rain gear, for FLW Outdoors. The major partnership will be
an important part of Cabela's 2010 marketing strategy and the FLW
Outdoors partnership will be promoted at their popular retail
stores, on-line at Cabelas.com and through their world-famous
catalogs. "We are honored to align the FLW Outdoors brand with an
organization respected as highly as Cabela's," said Trisha Blake,
Chief Marketing Officer & Executive Vice President. "The
offerings each of us have in this industry make this partnership
one that will allow both organizations to thrive and provide the
highest quality of tournaments to anglers and allow those anglers
and fans the chance to enjoy the legendary Cabela's experience."
"Cabela's and FLW Outdoors lead the way in their respective
segments of the outdoor industry," said Tom Rosdail, Cabela's Vice
President - Marketing. "By partnering with FLW Outdoors, Cabela's
continues its reputation for aligning itself with the very best and
offering added value to our loyal customers, including the anglers
and fans of FLW Outdoors." The "Cabela's Angler Cash Contingency
Program" will reward anglers that sign up and meet the requirements
of the program. Anglers will earn $2,500 for qualifying events and
$5,000 for the Forrest Wood Cup. The official details and rules of
the contingency program will be available at FLWOutdoors.com.
Cabela's will continue to host the co-branded Cabela's store on
FLWOutdoors.com and will be involved in all the platforms of FLW
Outdoors including all bass and walleye events, FLW Outdoors'
multiple websites, FLW Fantasy Fishing, FLW Outdoors Magazine, "FLW
Outdoors" television show on Versus and various FLW Outdoors
events. Cabela's retail stores will also host appearances and
seminars by the most accomplished FLW Outdoors pro anglers as well
as other cross-promotional activities. At many of the FLW Tour and
National Guard FLW College Fishing events, and the Forrest Wood
Cup, Cabela's will have the opportunity to supply promotional
offers exclusive to fans in attendance. They will also have the
opportunity to do sampling, promotional activities and sell
merchandise at the FLW Outdoors Family Fun Zone and Outdoor Show,
surrounding the FLW Tour and championship events, and the Reel Life
Festivals, held in conjunction with College Fishing. Cabela's will
also be a major promoter of FLW Fantasy Fishing, which is free to
play and has offered the largest awards in fantasy sports history.
Participants will be able to purchase Player's Advantage to assist
them in choosing their anglers throughout the entire season. In
addition to FantasyFishing.com, Cabela's will have a strong
presence on FLWOutdoors.com and CollegeFishing.com. Likewise, FLW
Fantasy Fishing will be prominently featured on the Cabela's Web
site. Cabela's Incorporated, headquartered in Sidney, Nebraska, is
a leading specialty retailer, and the world's largest direct
marketer, of hunting, fishing, camping and related outdoor
merchandise. Since the Company's founding in 1961, Cabela's(R) has
grown to become one of the most well-known outdoor recreation
brands in the world, and has long been recognized as the World's
Foremost Outfitter(R). Through Cabela's growing number of retail
stores and its well-established direct business, it offers a wide
and distinctive selection of high-quality outdoor products at
competitive prices while providing superior customer service.
Cabela's also issues the Cabela's CLUB(R) Visa credit card, which
serves as its primary customer loyalty rewards program. Cabela's
stock is traded on the New York Stock Exchange under the symbol
"CAB." FLW Outdoors, named after Forrest L. Wood, the legendary
founder of Ranger Boats, is the largest fishing tournament
organization in the world. FLW Outdoors has also taken fishing
mainstream with FLW Fantasy Fishing, offering the largest awards
possible in the history of fantasy sports. For more information
about FLW Outdoors and its tournaments, visit FLWOutdoors.com or
call (270) 252-1000. For more information about FLW Fantasy Fishing
and Player's Advantage, visit FantasyFishing.com. FLWOutdoors.com
DATASOURCE: FLW Outdoors CONTACT: Jeff McCoy, Director of Public
Relations, FLW Outdoors, +1-612-337-1945 office, +1-612-360-1375
cell, Web Site: http://www.flwoutdoors.com/
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