"'Kickoff with Crown Royal' Commits $500,000 in tips to delivery drivers who use the
Uber platform all Season Long!"
YORK, Sept. 19, 2022 /PRNewswire/ -- Crown Royal
kicked off year two as the first-ever whisky sponsor of the NFL
with an Uber Eats partnership to give back to couriers who help
fans celebrate gameday. This season the award-winning Canadian
whisky brand will be matching customer tips to couriers, 21+, one
hour before Sunday kickoff for 1:00 p.m.
ET games in select cities*. Crown Royal brought the campaign
to life with long-time partner and NFL Legend Ed Reed who surprised
lucky delivery drivers with tickets to their favorite team's
regular season openers.
In year two of the 'Kickoff With Crown Royal' campaign, the
brand will dedicate $500,000 from the
Crown Royal Generosity Fund, a donor advised fund, to delivery
drivers as a part of the season-long commitment of donating
$1 million dollars to hospitality
workers and military. All season long, fans can head to
crownroyal.com and @crownroyal on Instagram to hear the stories of
couriers who help make gameday great.
"We're excited to enter year two of 'Kickoff with Crown Royal'
and extend our partnership with the NFL who shares in our mission
of giving back and inspiring generosity," said Nicky Heckles, Vice
President of Crown Royal. "This season, we're proud to partner with
Uber Eats and give back directly to the delivery drivers who work
tirelessly to make gameday happen."
Building on Diageo's league sponsorship deal which first
launched during the 2021-22 NFL season, Crown Royal's generosity
efforts will continue throughout the NFL season with activations in
partner stadiums and cities, benefitting hospitality industry
employees. These efforts will extend to another group whose
generosity continues to go unmatched, military veterans, who Crown
Royal has supported for over a decade through The Purple Bag
"We appreciate Crown Royal's generosity in recognizing the
people who deliver great gamedays to America's doorsteps—the
couriers who help fans prepare their kickoff cocktails, halftime
hoagies, and so much more." said Sarfraz
Maredia, VP of US & Canada Delivery at Uber. "It's our
second season as the official on-demand food delivery partner of
the NFL, and we're more excited than ever to be part of the
game-time experience, especially through this unique
In its first year, 'Kickoff with Crown Royal' made a
$1 million dollar commitment to more
than twenty national and local nonprofits that support communities
in need. Additionally, the brand extended The Crown Royal Water
Break campaign by distributing over 6,000 water bottles on gameday
to encourage responsible drinking and continued The Purple Bag
Project by packing over 200,000 Purple Bags for the military
"We're excited to welcome back Crown Royal as the first-ever
official whisky sponsor of the NFL," said Tracie Rodburg, Senior Vice President of
Sponsorship Management at the NFL. "With the season right around
the corner, we're looking forward to continuing our relationship
with Crown Royal to celebrate and give back to local communities,
hospitality workers, and military heroes all season long."
Crown Royal invites you to raise a glass to all those who help
make your gameday great, and please drink responsibly.
*Let's reward the people that make gameday great together. Crown
Royal and Uber Eats are matching your tip on NFL Sundays ahead of
kickoff. Applies only to orders delivered between
12:00 pm and 1:00 pm ET in
Dallas, New Orleans, Kansas
Charlotte, Green Bay, and Minneapolis on NFL Sundays between
September 11, 2022 and January 8th, 2023. Orders delivered before
12:00 pm ET or after 1:00 PM ET do not qualify for tip matching. Crown
Royal will match tips made by consumers over 21 years old
exclusively to couriers over 21 years old. Uber Eats will match
tips by consumers under 21 years old and tips made to couriers
under 21 years old. Couriers are eligible for only one tip match up
to $5 per Sunday (max of one tip
match per week). No code required. Offer is only available for a
limited time and is non-transferable. Offer is subject to change or
withdrawal at any time and without notice.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth,
elegant flavor and gift-worthy presentation reflect its regal
origins – it is considered the epitome of Canadian whisky. For more
information, visit crownroyal.com. Crown Royal encourages all
consumers to please enjoy responsibly.
About Diageo North
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
About Uber Eats
Uber Eats is an on-demand app and website that helps give
millions of people around the world access to the things they want,
at the tap of a button. We partner with over 825,000 restaurants
and merchants in more than 11,000 cities across six continents.
From specialty local favorites to national brand names, groceries
to household essentials and more, order what you want when you want
it with Uber Eats.
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SOURCE Crown Royal