Palm Tree Crew x Primavera make this winter
golden through experiences, collectibles and signature
cocktails
NEW
YORK, Nov. 30, 2022 /PRNewswire/ -- The days
might be shorter in the winter, but the sunsets last a bit longer,
meaning more opportunities to bask in the golden moments you never
want to end. This season, the limited-edition Tequila Don Julio Primavera returns in
partnership with tropical lifestyle brand Palm Tree
Crew, co-founded by globally renowned DJ, producer, and musical
artist Kygo and his manager Myles
Shear, to celebrate the golden moments lifestyle all season
long with good music, great tequila and some epic experiences along
the way.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9116151-tequila-don-julio-partners-with-palm-tree-crew-limited-edition-primavera/
"Palm Tree Crew is a way of life, and a key part of it includes
celebrating with Tequila Don Julio
Primavera and our crew all year long," says Kygo, Co-Founder
of Palm Tree Crew. "This partnership gives us the opportunity to
not only continue to celebrate the golden moments, which for me is
sharing my music with the world, but also allows for everyone to
experience the Palm Tree Crew x Primavera lifestyle whenever and
wherever you are."
Here are other ways you can embrace the Palm Tree Crew x Tequila
Don Julio Primavera Lifestyle:
- Palm Tree Music Festival Aspen: From February 24-25, the lush tropical vibes are
coming to the Aspen mountainside
with a one-of-a-kind immersive festival experience with
performances by Kygo, Jack White,
King Princess, Gryffin, Forester and Cannons. This festival will
feature not only an incredible lineup of performances, but
signature Tequila Don Julio
Primavera cocktails, luxury VIP experiences and more for
never-ending golden moments to celebrate with your crew. Festival
tickets officially go on sale to the general public on Friday, December 2nd at 2
p.m. MST. For more information on festival details, ticket
sales and more, please
visit www.palmtreemusicfestival.com.
- Exclusive Merch Collaboration: To help you and your
crew celebrate golden moments in style, Tequila Don Julio Primavera and Palm Tree Crew
are releasing an exclusive merch collaboration featuring a unisex
sweat set made with premium, mid-weight terrycloth. The hoodie and
sweatpants set is custom-designed to provide a high-quality, cozy
fit you'll want to wear all season long. Available in highly
limited quantities starting in January, you can sign up to be the
first to know when orders are live
at www.PalmTreeCrew.com.
- Signature Cocktail: Gather with your crew to create
the signature Palm Tree Crew x Tequila Don
Julio Primavera cocktail, featuring the limited-edition
Reposado tequila that's finished in European casks, which
previously held wine infused with macerated orange peel, for a
light citrus taste. This easy-to-make cocktail offers a light and
fresh taste that's perfect for enjoying during golden moments with
your crew.
PALMAVERA COCKTAIL
Ingredients
1 1/2 oz Tequila Don Julio Primavera
1/2 oz Agave Nectar
1 oz Sparkling Water
1 Dash Orange Bitters
Method
Add all ingredients except sparkling water to a shaker with
ice
Shake and strain into rocks glass and top with sparkling water
Garnish and serve
Garnish
Cara Cara Orange Wedge
Glassware
Rocks Glass
"After previously releasing Tequila Don
Julio Primavera in the warmer weather months, we're excited
to bring back the limited-edition variant this winter to really
showcase how everyone can escape to golden moments all year
round," says Christina Choi,
Senior Vice President of Tequila, Diageo North America. "When
you're enjoying Tequila Don Julio
Primavera, you're creating memories with friends that you'll
never want to forget, and we're thrilled to be partnering with Palm
Tree Crew to help curate more moments for consumers 21+ to escape
to golden moments with us."
Tequila Don Julio Primavera is
available for a limited time in the U.S. where spirits-based
beverages are sold for an SRP of $124.99 for a 750ml bottle. Featuring a flawless
balance of tasting notes including honeyed agave, a hint of spice
and a light, citrus finish, Tequila Don
Julio Primavera is the perfect way to celebrate the golden
moments all season long. Tequila Don Julio encourages consumers of
legal drinking age to celebrate responsibly. For more information
on Tequila Don Julio Primavera,
please
visit https://www.DonJulio.com/en-us/Primavera.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio
González and his personal pursuit of perfection, Tequila Don Julio
revolutionized the tequila industry and set the standard for
ultra-premium tequila. The original luxury tequila of choice in
Mexico, Tequila Don Julio uses
only the highest caliber, fully matured and ripened Blue Agave that
has been hand-selected from the rich, clay soils of the
Los Altos region of the state of
Jalisco. The Tequila Don Julio
portfolio includes Tequila Don Julio
Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo,
Tequila Don Julio 70, Tequila Don Julio 1942, and Tequila Don Julio
Ultima Reserva. For more information on Tequila Don Julio, please
visit www.DonJulio.com.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness. Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA
ABOUT PALM TREE CREW
Palm Tree Crew, originally founded by Kygo (Kyrre Gorvell Dahll)
and his manager Myles Shear, is a
diversified holding company that owns and operates a consumer
brand, a global live events business and a multi-product investment
platform, all under one unified ecosystem. At Palm Tree Crew, we
harness the power of business builders, investors, strategic
advisors, and celebrities who know how to build global brands.
CONTACT: donjulio@hunterpr.com
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SOURCE Tequila Don Julio