Starting today, spirits connoisseurs can
purchase an engraved bottle of Zacapa XO alongside an exquisite set
of Baccarat tumblers exclusively on the TheBar.com
NEW
YORK, Dec. 5, 2022 /PRNewswire/ -- Just in time
for the holidays, Zacapa Rum has created the quintessential gift
set for luxury aficionados with the world's finest tumblers from
Baccarat. The prestige sipping rum is taking gifting to the next
level with a limited edition set that includes: a bottle of
Zacapa's luxury expression, Zacapa XO, and pair of Harmonie
Tumblers from coveted luxury brand, Baccarat. Starting today,
the set will be available exclusively on TheBar.com, a seamless,
one-stop shop for bespoke giftings. Featuring distinctive parallel
cuts from one of Baccarat's most recognizable designs, the
Harmonie Tumblers are perfectly suited for a pour of Zacapa
XO, an indulgent experience that unfolds with each sip.
Steeped in artistry and heritage, Zacapa and Baccarat are the
perfect pair to offer inspired holiday gifts to consumers across
the country. Both brands, ingrained with passion and meticulous
attention to detail, focus on creating memorable moments. This
limited-edition gift set showcases the most exquisite way to enjoy
Zacapa XO, elevated by Baccarat's peerless craftsmanship. Those
seeking to add an extra special touch to their gift can do so by
having their bottle of Zacapa XO personalized. In the spirit of
giving, for every set purchased on TheBar.com, Zacapa is offering a
complimentary engraving using code GIFTXO, making each gift unique
to the buyer and sure to impress.
To celebrate the launch of this perfect pairing on December 6th, Zacapa will host a surprise and
delight XO moment at Baccarat's Madison Avenue flagship boutique in
New York City. Shoppers 21+ who
visit the boutique during evening store hours are invited to enjoy
guided tastings of Zacapa XO with renowned mixologist, Lauren "LP"
Paylor O'Brien. Holiday shoppers who
purchase in-store Harmonie Tumblers will receive a custom
engraving, compliments of Zacapa Rum. To provide guests with ample
time to shop and savor their pours of Zacapa XO, the partnered
popup will be open between 5 - 8pm
EST.
"Baccarat's Harmonie Tumbler is the perfect vessel for elevating
an indulgent sipping experience. Like Zacapa XO, it is meant to be
admired, enjoyed, and heighten moments worthy of appreciation,"
says Christina Choi, Senior Vice
President, Diageo. "We're thrilled to offer a premium pairing this
holiday season, whether a gift for themselves or others."
Zacapa XO, the brand's most premium expression, is a blend of
rums between 10 and 25 years old, which is barrel-aged to achieve
its complex flavors and aromas. Every drop of Zacapa XO is aged in
hand-selected casks, including robust American White Oak, delicate
sherry, and Pedro Ximenez barrels
for the ultimate depth of flavor. To distinguish the spirit from
Zacapa No. 23, Zacapa XO has a final aging step in French Oak Casks
for two years, giving the final liquid notes of raw chocolate,
caramel, and roasted coffee. It is best enjoyed neat or on the
rocks in order to let the tasting notes and aging profile to truly
shine. Beautifully bottled and ready to stand alone as an elevated
present, Zacapa XO - like Baccarat crystal - has a place in the
homes of luxury lovers, collectors, and all the soulful consumers
in pursuit of a product that doubles as a work of art.
The Zacapa XO x Baccarat holiday gift set retails for
$350 and is available now at
TheBar.com in select cities, while supplies last. Complimentary
bottle engraving is available via code GIFTXO. For those not
located in the cities where TheBar.com services, visit
ZacapaRum.com to find a local Zacapa XO retailer.
TheBar.com, powered by Reserve Bar, is an e-commerce platform
designed to make any moment a toast worthy experience through a
thoughtful assortment of Diageo premium spirits, cocktail kits,
boutique barware and inspiring editorial content with the purpose
to easily elevate gifting, hosting or entertaining moments.
Be sure to follow @ZacapaRumUSA and @thebardotcom on Instagram
for delicious cocktail content and news.
RON ZACAPA Rum. 40% Alc/Vol. Imported by The Ron Zacapa Co.,
New York, NY. Enjoy responsibly.
Only share with those 21+.
About Zacapa Rum
Crafted in Guatemala, Zacapa
Rum is a work of art and an expression of patience, richness,
quality and master blending. The Zacapa story embodies the heart
and soul of the powerful female artists behind it. Zacapa belongs
on the tables of friends and communities, gathered to savor simple
pleasures and strengthen connections. Zacapa's Master Blender of
over 36 years, Lorena Vásquez is one of only a few female leaders
in a traditionally male-dominated industry. She brings her
expressive character and special approach to blending, harnessing
the best ingredients from Guatemala to create one of the world's
best-tasting rums. Zacapa has the honor of being the first brand to
be inducted into the International Rum Festival's Hall of Fame.
Zacapa No. 23, Zacapa Edición Negra and Zacapa XO are available at
fine liquor stores, bars and restaurants around the world. For more
information, visit https://www.zacaparum.com/.
About Diageo North
America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practices. Follow on Twitter
and Instagram for news and information about Diageo North America:
@Diageo_NA.
About Baccarat
Founded in 1764, Baccarat is a luxury brand internationally
renowned for extraordinary products symbolizing the excellence of
the French Art de vivre. Its Manufacture has been located in
Lorraine, France, since the company's inception and
constitutes an essential economic pillar of the region. For 258
years, each Baccarat creation has been manufactured by
highly-skilled craftsmen and bears the seal of unique savoir-faire
passed down from generation to generation. As a true source of
inspiration for the greatest international designers, Baccarat
continues to innovate and develop prestigious collections that are
loved around the world.
From tableware to lighting and from decorative objects to fine
jewelry, Baccarat is synonymous with glamour and perfection.
Explore the world of Baccarat at www.baccarat.com, and follow the
conversation on social media at @baccarat.
Media Contacts
Jenna
Kaplan/Rachael Caldwell
Zacapa Rum, Bullfrog + Baum
zacaparum@bullfrogandbaum.com
Jazmine Settles
DIAGEO
jazmine.settles@diageo.com
Reid Myers
Baccarat
reid.myers@baccarat.fr
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SOURCE Zacapa Rum