The collaboration debuted during Miami Art
Week, and an extremely limited run of at-home speakers will be made
available for purchase
NEW
YORK, Dec. 6, 2022 /PRNewswire/ -- A statement
from the Artist:
"When I sat down with the team from Tequila Don Julio, they
started telling me my same story, only theirs was about a man named
Don Julio González who began making tequila back in 1942. His
approach to making tequila was very much in line with my approach
to making audio products - it's an uncompromised dedication to the
purest form of production.
The kind of audio equipment that I design requires a slow and
purposeful process. There are no shortcuts in the way that I design
and build audio equipment, just in the way that there are no
shortcuts in the way that they produce tequila, we both place an
extreme emphasis on the quality of core materials used. This
precision and dedication is reserved for the highest level of
craftsmanship. If something isn't good in its most basic form, we
aren't going to just keep trying to modify it until it is good. We
use only the best quality ingredients and make something that is
pure and beautiful without having to doctor it.
In designing the Tequila Don Julio 1942 x OJAS speakers, we
were inspired by the aesthetics of the iconic tall bottle. We chose
a deep rich brown walnut veneer on the plywood in reference to the
glass. All of the electronics have a copper top plate, which is
rare due to the higher cost but again, our brands are all about the
quality that goes into every step and this choice is good for
sonics. The end result is a refined product crafted for the love of
the experience.
Tequila Don Julio 1942 and OJAS have this shared background
of creating these really high-end, high-energy nightlife moments.
In partnering together our aim is to not only share but also to
emphasize the refined nature of our crafts. A lot of people have
likely discovered our products in a nightlife setting, but both are
rooted in a more deliberate, connoisseur experience. This
collaboration is about honoring and appreciating the craft that
goes into our products, and we're excited to share it with the
world." – Devon Turnbull,
Founder of OJAS
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9115551-don-julio-tequila-x-ojas-collaboration/
Taking inspiration from celebratory occasions of the brands, the
Tequila Don Julio 1942 x OJAS collaboration features a large-format
event speaker and perfectly crafted at-home speakers. The systems
can provide intentional listening and sipping experiences, and also
high energy moments inspired by the nightlife environment, where
great music and luxury tequila come together to reign supreme. An
extremely limited amount of the at-home Tequila Don Julio 1942 X
OJAS Artbook Shelf Speakers will drop on OJAS.NYC on December 6th for an SRP of $6,000.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio
González and his personal pursuit of perfection, Tequila Don Julio
revolutionized the tequila industry and set the standard for
ultra-premium tequila. The original luxury tequila of choice in
Mexico, Tequila Don Julio uses
only the highest caliber, fully matured and ripened Blue Agave that
has been hand-selected from the rich, clay soils of the
Los Altos region of the state of
Jalisco. The Tequila Don Julio
portfolio includes Tequila Don Julio
Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo,
Tequila Don Julio 70 Cristalino, Tequila Don Julio 1942, and
Tequila Don Julio Ultima Reserva. For more information on Tequila
Don Julio, please visit www.DonJulio.com.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA
ABOUT OJAS
OJAS is the creative pen name of Devon
Turnbull. As a university student studying Audio Engineering
he started using the name across a variety of disciplines including
graffiti, music, graphic design and clothing design. In 2003
Turnbull co-founded the clothing brand Nom de Guerre with
Isa Saalabi, Wil Whitney and Holly
Harnsongkram. For the next decade, while primarily working
in fashion, the name OJAS was kept alive on sound sculptures
Turnbull was crafting for himself and a growing number of audio
enthusiasts around the world. With a particular interest in high
efficiency speakers and low powered tube amplifiers, OJAS audio
equipment aims to bring realistic, natural sound to the listener.
OJAS' audio works are the result of two decades of experimentation,
engineering and explorations in the audio underground.
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SOURCE Tequila Don Julio