East Imperial PLC Appointment of US Bottling Partner (3907H)
24 Noviembre 2022 - 1:00AM
UK Regulatory
TIDMEISB
RNS Number : 3907H
East Imperial PLC
24 November 2022
East Imperial PLC
Appointment of The Lion Brewery as US Bottling Partner
Enables East Imperial to meet rising US demand for premium
beverages and improve margin as it expands
East Imperial, the global purveyor of ultra-premium beverages,
is pleased to announce the appointment of The Lion Brewery as its
US bottling partner. Under the terms of the agreement, The Lion
Brewery will bottle East Imperial's entire range, including the
award-winning Grapefruit Tonic, Mombasa Ginger Beer and Yuzu
Lemonade. Bottling is expected to start in early 2023.
Utilising a US-based bottling partner will enable East Imperial
to benefit from significant logistical savings and reduce the
capital costs involved in expanding in the fast-growing US market.
This will form a key part of East Imperial's margin improvement
programme over the coming year. It will also provide East Imperial
with the flexibility to react to the needs of the market and scale
up quickly as demand continues to grow.
East Imperial is already an established brand in the US luxury
beverage market, with existing clients including the Peninsula
hotels in Beverley Hills and Chicago, Faena Hotel in Miami Beach
and Mondrian South Beach in Miami. The company's US revenues were
up 132% year-on-year in the six months to June 2022. With the
market experiencing rapid growth in demand for premium mixers, this
appointment aligns with the company's wider strategy to meet
increasing US demand whilst significantly improving operational
efficiency and margin.
Today's announcement follows East Imperial's distribution
agreement with Republic National Distributing Company (RNDC), one
of the largest distributors in the US, signed earlier this year.
East Imperial's products are now available to on-trade and
off-trade markets across 11 US states. and the company will soon be
expanding into additional states in partnership with RNDC as part
of the next phase of its US expansion.
Founded in 1905, The Lion Brewery, based in Wilkes-Barre, PA is
well-established and highly experienced in working with leading
brands in the US soft-drink industry. Its bottling facility is
strategically located to offer favourable freight rates to East
Imperial's key markets across the country.
Tony Burt, Founder and CEO of East Imperial, said:
"We're delighted to be announcing our partnership with The Lion
Brewery. We have big ambitions for growth in the US and local
bottling will offer us the chance to do this while benefiting from
significant margin and logistical advantages.
I am pleased that we have found a bottling partner who shares
our high standards in sourcing and bottling the best quality
ingredients to make the best possible product for our discerning
clientele. I am incredibly excited about the US opportunity for
ultra-premium mixers, and now with local bottling and national
distribution in place, East Imperial is well positioned to
capitalise on this, and reach new customers across the
country."
Media Enquiries
Brunswick Group
Helen Smith
Will Booth
+44 20 7404 5959
Eastimperial@brunswickgroup.com
About East Imperial
Founded in New Zealand and Singapore in 2012, East Imperial
produces a range of ultra-premium mixers that sell throughout APAC,
US and EMEA. Guided by a clear strategy to capitalise on the
growing demand for premiumisation across the beverage industry,
East Imperial has sold over 20 million bottles in over 20 countries
since its founding, with popular products including Old World
Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In
2022, East Imperial won 8 medals at the coveted Tonic & Mixers
Masters Competition in London.
The company was founded on the philosophy of creating exquisite
products defined by heritage, tradition and authenticity. All
products are made from the highest quality, all-natural
ingredients, reflecting East Imperial's commitment to providing a
sustainable product and minimising environmental impacts at every
stage of the manufacturing process.
For more information about East Imperial and its ultra-premium
mixers, visit eastimperial.co.uk.
About The Lion Brewery
The Lion Brewery was built in 1905 and is located in the
Northeast region of Pennsylvania. In addition to its own line of
beers, they work with many leading and well-recognised US brands,
producing contract beverages including beers, soft drinks, maltas,
and energy drinks.
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