NEW
YORK, Sept. 22, 2022 /PRNewswire/ -- The largest
online gaming operators in the country have come together to agree
to the first industry-led responsible gaming standards. The
12-point pledge is a commitment to principles of responsible online
gaming and are recommended as the principles for an industry
benchmark.
The announcement coincides with this month's designation as
Responsible Gaming Education Month by the American Gaming
Association.
The collaboration includes Bally's Corporation, BetMGM, DraftKings,
Entain, FanDuel, and MGM Resorts International.
The 12 principles are derived from four core attributes:
a) We participate only in legal markets that provide
consumer protections.
b) We strive to instil
responsible gaming culture throughout our respective
businesses.
c) All forms of online gaming should
be a fun activity and enjoyed as a form of
entertainment.
d) While the vast majority of
individuals can enjoy online gaming in a responsible way, some
individuals need additional tools and support related to their
gaming activities.
The 12 principles, set out in the appendix, include a commitment
to take active steps to prevent underage and excluded individuals
from participating in any form of gaming. Operators commit to
providing customers with informed choices about gaming through
easily understood responsible gaming tools, and all entities will
continuously conduct research to track the impact of this
collaboration.
Further, the principles include the adoption and effective
promotion of a unified nationwide responsible gaming toll-free
helpline, and socially responsible advertising which avoids imagery
that might entice minors in its marketing content.
Other provisions call for "a shared responsibility approach to
addressing problem gaming" and a commitment "to working with policy
makers, academic experts and researchers, problem gaming treatment
organizations, advocacy groups and partners" as well as customers
to promote responsible gaming and address problem gaming.
The collaboration also commits to employee training and
continuously monitoring operators' respective responsible gaming
programs and initiatives to ensure their compliance with applicable
standards.
"Bally's is proud to partner
with all of the participating operators. We are committed to
the 12-point pledge and it's Bally's and the industry's responsibility to
prevent underage gaming and provide education and
safeguards," said Robeson Reeves, President of Interactive at Bally's Corporation.
According to Joshua Jessen, Chief
Legal Officer at BetMGM, "Responsible gaming is at the forefront of
everything we do at BetMGM. While we operate in a highly
competitive industry, we are proud to stand together with our
colleagues to adopt these important principles. Creating a
consistent standard of responsible gaming measures across the board
greatly strengthens our collective commitment to our customers,
employees, and the communities where we operate. We look forward to
building on our work into the future."
DraftKings' Senior Director of Responsible Gaming Chrissy Thurmond explained, "Essential to
promoting safer play is a framework for operators to guide them in
responsible gaming. DraftKings is pleased to be a part of this
landmark effort that has culminated in the adoption of 12
responsible gaming principles across the participating operators –
and that will benefit consumers around the United States."
Martin Lycka, Entain's Senior
Vice-president for American Regulatory Affairs and Responsible
Gambling, commended the collaborators for recognizing a national
need and committing their respective organizations to action.
"These principles mark an important milestone, and I am delighted
other leading operators have joined us in this commitment to
responsible gaming in the rapidly growing U.S. markets, as
responsibility sits at the heart of our business. It's truly a
first for this market and a significant step for addressing problem
gaming on a consistent basis."
He added, "We have the research, the data, the partners---all
the tools to establish an effective nation-wide code of responsible
gaming principles. And we hope our industry and state regulators
will join us in advancing these principles," he said. "Our patrons
deserve it."
FanDuel's Adam Warrington, Vice
President, Responsible Gaming, added, "FanDuel is committed to
collaborating and partnering with every participating operator, and
our entire industry, on these 12 principles of responsible online
gaming. Collectively, we have the privilege and opportunity to set
the standard for what it means to be a responsible operator by
leading from the front and collectively enabling our customers to
enjoy our products, responsibly."
Stephen Martino, Senior Vice
President and Chief Compliance Officer, MGM Resorts, said,
"Responsibility has long been a core value at MGM Resorts and
guides our leadership in the industry, and it's vital for
responsible gaming to be reflected in everything that bears the MGM
name. Having the industry come together with a unified
approach and standards puts the best interests of our guests,
customers, and their families at the forefront. It's the right
thing to do for our customers, our industry and our
businesses."
Industry Collaborators' Statement
and 12 Principles for Responsible Online Gaming
The six market-leading operators endorse the following statement
and 12 principles for responsible online gaming:
We, the signatories, pledge to observe the following
responsible gaming principles across all our online gaming related
activities and to encourage all affiliated third parties, including
but not be limited to content providers, social media influencers,
social media accounts and brand ambassadors, to also adhere to
these principles:
- We take active steps to prevent underage and excluded
individuals from participating in any form of gaming within our
products;
- We help patrons make informed choices about their gaming. We
provide easy to read information about how to play, provide
responsible gaming tools including information on how to access and
use such tools; and provide other related information, including
information about a toll-free helpline, as well as resources for
those who are seeking support related to their gaming;
- We support the adoption and effective promotion of a unified
nationwide responsible gaming toll-free helpline;
- We abide by applicable standards of socially responsible
advertising, including compliance with all applicable state and
federal laws and standards, and we avoid using minors in marketing
content. We only use actors and company representatives in
advertising and social media relating to gaming who reasonably
appear to be above the legal age to gamble;
- We provide our customers with tools to play responsibly,
including but not to limited to self-exclusion tools, financial and
other account limits as well as customer betting
histories;
- We abide by all self-exclusion rules and regulations, and
provide resources to individuals who make the choice to
self-exclude;
- We encourage patrons to set a budget that they can afford to
and never play beyond their means, and not view gaming as a
means to financial success;
- We encourage patrons to set time and financial limits on
their gaming and stick to them, not to chase losses;
- We believe in a shared responsibility approach to addressing
problem gaming and are committed to working with policy makers,
academic experts and researchers, problem gaming treatment
organizations, advocacy groups, and our partners as well as with
our customers to promote responsible gaming and address problem
gaming;
- We support funding for evidence-based problem and
responsible gaming research;
- We provide all applicable employees with responsible gaming
training upon hire and regularly thereafter, in order to embed
responsible gaming culture in our businesses and
- We are committed to evaluating and continuously monitoring
our respective responsible gaming programs and
initiatives.
About Bally's Corporation
Bally's Corporation is a global
casino-entertainment company with a growing omni-channel presence
of Online Sports Betting and iGaming offerings. It currently owns
and manages 14 casinos across 10 states, a horse racetrack in
Colorado and has access to OSB
licenses in 18 states. It also owns Gamesys Group, a leading,
global, online gaming operator, Bally's Interactive, a first-in-class sports
betting platform, Monkey Knife Fight, a daily fantasy sports site
in North America, SportCaller, a
leading, global B2B free-to-play game provider, and Telescope Inc.,
a leading provider of real-time fan engagement solutions.
With approximately 10,000 employees, Bally's casino operations include more than
15,800 slot machines, 500 table games and 5,300 hotel rooms. Upon
closing the previously announced Tropicana Las Vegas (NV)
transaction, as well as completing the construction of a land-based
casino near the Nittany Mall in State
College, PA, Bally's will
own and manage 16 casinos across 11 states. Its shares trade on the
New York Stock Exchange under the ticker symbol "BALY".
About BetMGM
BetMGM is a market-leading sports betting and gaming
entertainment company, pioneering the online gaming industry. Born
out of a partnership between MGM Resorts International (NYSE: MGM)
and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of
MGM's U.S. land-based and online sports betting, major tournament
poker, and online gaming businesses. Utilizing Entain's
U.S.-licensed, state of the art technology, BetMGM offers sports
betting and online gaming via market-leading brands including
BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in
2018, BetMGM is headquartered in New
Jersey. For more information,
visit http://www.betmgminc.com/.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming
company created to fuel the competitive spirit of sports fans with
products that range across daily fantasy, regulated gaming and
digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt
Kalish and Paul Liberman,
DraftKings is the only U.S.-based vertically integrated sports
betting operator. DraftKings is a multi-channel provider of sports
betting and gaming technologies, powering sports and gaming
entertainment for operators in 17 countries. The company operates
iGaming in 5 states through its DraftKings brand, as well as
operating Golden Nugget Online Gaming, an award-winning iGaming
product and iconic gaming brand, in 3 states. DraftKings'
Sportsbook is live with mobile and/or retail betting operations in
the United States pursuant to
regulations in 19 states and in Ontario,
Canada. DraftKings' daily fantasy sports product is
available in 6 countries internationally with 15 distinct sports
categories. DraftKings is both an official daily fantasy and sports
betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well
as an official daily fantasy partner of NASCAR. Launched in
August 2021, DraftKings Marketplace
is a digital collectibles ecosystem designed for mainstream
accessibility that offers curated NFT drops and supports
secondary-market transactions. DraftKings also owns Vegas Sports
Information Network (VSiN), a multi-platform broadcast and content
company.
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and a leading global
sports-betting, gaming and interactive entertainment group,
operating both online and in the retail sector. The Group owns a
comprehensive portfolio of established brands; Sports Brands
include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds,
Sportingbet and Sports Interaction; Gaming Brands include
CasinoClub, Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and
PartyCasino. The Group operates a proprietary platform across core
product verticals and in addition to its B2C operations provides
services to a number of third-party customers on a B2B basis.
The Group has a 50/50 joint venture, BetMGM, a leader in sports
betting and iGaming in the US. Entain provides the technology and
capabilities which power BetMGM as well as exclusive games and
products, specially developed at its in-house gaming studios. The
Group is tax resident in the UK with operations in over 30
regulated or regulating territories. Entain is a leader in ESG, a
member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group
has set a science-based target, committing to be carbon net zero by
2035 and through the Entain Foundation supports a variety of
initiatives, focusing on safer gambling, grassroots sport,
diversity in technology and community projects.
For more information see the Group's
website: www.entaingroup.com
FanDuel's Commitment to
Responsible Gaming
FanDuel believes it is critical to lead from the front on
responsible gaming (RG). Every employee maintains a commitment to
protecting our customers as we build an iconic sports brand that
people trust. We have built an industry leading RG approach,
including a more than 100-person team of full-time Compliance and
RG professionals focused on strengthening our product across
technology, marketing, product development and data analytics.
Additionally, all FanDuel mobile products have in-app tools that
allow customers to set time, deposit, and wager limits.
Our Play Well website offers customers a central location
to find support services, information on our RG tools, and more
details on our beliefs and approach to RG.
About MGM Resorts
International
MGM Resorts International (NYSE: MGM) is an S&P 500® global
entertainment company with national and international locations
featuring best-in-class hotels and casinos, state-of-the-art
meetings and conference spaces, incredible live and theatrical
entertainment experiences, and an extensive array of restaurant,
nightlife and retail offerings. MGM Resorts creates immersive,
iconic experiences through its suite of Las Vegas-inspired brands. The MGM
Resorts portfolio encompasses 33 unique hotel and gaming
destinations globally, including some of the most recognizable
resort brands in the industry. The Company's 50/50 venture,
BetMGM, LLC, offers U.S. sports betting and online gaming through
market-leading brands, including BetMGM and partypoker. The Company
is currently pursuing targeted expansion in Asia through the integrated resort opportunity
in Japan. Through its "Focused on
What Matters: Embracing Humanity and Protecting the
Planet" philosophy, MGM Resorts commits to creating a more
sustainable future, while striving to make a bigger difference in
the lives of its employees, guests, and in the communities where it
operates. The global employees of MGM Resorts are proud of their
company for being recognized as one of FORTUNE® Magazine's World's
Most Admired Companies®. For more information, please visit us
at www.mgmresorts.com. Please also connect with us
@MGMResortsIntl on Twitter as well
as Facebook and Instagram.
Contact:
Ethan Andersen, Partner, PSC
ethan@princetonsc.com
732-207-6771
View original
content:https://www.prnewswire.com/news-releases/leading-online-operators-launch-principles-for-responsible-gaming-301631419.html
SOURCE Entain Foundation U.S