The brand's casino side is gearing up for future expansion as
Mischief poised to help FanDuel capture
broader casino audiences
YORK, July 14, 2022 /PRNewswire/ -- FanDuel
Casino has chosen Mischief @ No Fixed Address as its creative
agency of record.
We're looking forward to creating an
unmistakable edge for FanDuel Casino.
It comes as the US online casino industry is poised for
expansion and FanDuel bets big on its treasure chest of games
across roulette, blackjack, slots and live tables.
Daniele Phillips, VP of Casino
Brand Strategy at FanDuel Group, said: "We're entering uncharted
territory as more and more states begin to welcome online casinos.
And as FanDuel Casino introduces and acquaints itself to people
across North America, we want to
do it in an unexpected way that is so distant from category
conventions. This is a sector ripe for disruption. So, it's only
fitting that our agency partner specializes in blowing stuff up.
Mischief is the leader of disruption and strategically powerful
ideas which have proven to move business time and time again. We
can't wait to make an impact together."
Mischief is responsible for creative duties pertaining
to FanDuel Casino. It is challenged with cementing FanDuel
Casino as the online gaming/casino destination of choice. The duo's
debut campaign is set to launch later this year.
Unlike its industry leading sportsbook, FanDuel's casino
platform appeals to broader audiences—most notably women where
usage is 50/50 with male counterparts. This offers the casino
platform enormous growth potential and more importantly gives
Mischief fertile ground to create new and exciting ways to attract
customers and unlock cross-sell opportunities into other areas of
Greg Hahn, Co-Founder and CCO at
Mischief, said: "We're looking forward to creating an unmistakable
edge for FanDuel Casino. The FanDuel team are our kind of people:
savvy, strategic, and up for rocking the boat. We're really excited
to be partnering."
The FanDuel online casino platform, which is currently legal in
four states, is critically important to long-term growth given the
broader size of the addressable market and the numerous new states
considering legalization. FanDuel Casino is available
on iOS, Android, and web in New Jersey, Pennsylvania, Michigan, and West
About FanDuel Group
FanDuel Group is an innovative
sports-tech entertainment company that is changing the way
consumers engage with their favorite sports, teams, and leagues.
The premier gaming destination in the
United States, FanDuel Group consists of a portfolio of
leading brands across gaming, sports betting, daily fantasy sports,
advance-deposit wagering, and TV/media, including FanDuel, Stardust
Casino and TVG. FanDuel Group has a presence across all 50 states
and over 17 million customers. The company is based in New York with offices in California, New
Oregon, Georgia and Scotland. FanDuel Group is a subsidiary of
Flutter Entertainment plc, the world's largest sports betting and
gaming operator with a portfolio of globally recognized brands and
a constituent of the FTSE 100 index of the London Stock
Contact: Kevin Hennessy / FanDuel
Group / email@example.com
Oliver McAteer / Mischief @ No Fixed
Address / firstname.lastname@example.org
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SOURCE FanDuel Group