FanDuel's "Kick of Destiny" campaign will
culminate with a LIVE in-game Super Bowl Ad
YORK, Jan. 9, 2023 /PRNewswire/ -- Today,
FanDuel Group, the premier online gaming company in North America, announced the "Kick of
Destiny," a campaign featuring four-time Super Bowl Champion
and five-time NFL Pro-Bowler, Rob
Gronkowski, who will attempt to kick a field goal during a
live Super Bowl LVII television commercial. Any customer who places
a Super Bowl bet of five dollars or
more on FanDuel will win a share of $10
million in free bets if Gronkowski kicks the field
FanDuel introduced the campaign with the first spot in the
campaign featuring Gronkowski returning to football for the Super
Bowl - this time as a Kicker during a commercial. The integrated
campaign will follow Gronk's journey throughout the NFL playoffs,
including his training with a legendary NFL kicker, as he aims to
win fans their share of $10 million
in free FanDuel bets.
"Whether it's kick-off, a touchdown or an important play that
will decide a season, FanDuel knows moments matter. Our first-ever
Super Bowl commercial will be more than just a television spot – it
will create a moment that will bring fans together, and give them
something to collectively cheer for," said FanDuel Executive Vice
President of Marketing, Andrew
Sneyd. "It's an unprecedented field goal attempt on live
TV…so anything can happen."
Additionally, FanDuel will spread the word about this historic
campaign through a series of digital and promotional activities on
the ground in Phoenix during the
run-up to the big game:
- Fans will be able to take photos with the "The Foot of
Destiny," a replica of Gronkowski's foot that will be signed by him
and auctioned off after the Super Bowl
- Fans 21+ can take their own shot at the "Kick of Destiny"
on-site at the Super Bowl Experience with the chance to win
$25 at the FanDuel SportsBook at the
"I spent my career catching the ball, but I always knew I could
kick it and now I'll do it live in front of football fans
everywhere during the Super Bowl," said NFL legend Rob Gronkowski. "With $10
million in free FanDuel bets on the line, I'm training every
day to give fans something to root for and to watch the "Kick of
Destiny" live on national television."
Gronkowski joined the FanDuel team as an exclusive brand partner
in December. In addition to the "Kick of Destiny," he will play a
significant role in many aspects of the company's business,
including appearing regularly on its network FanDuel TV with
Kay Adams, host of Up & Adams.
Gronkowski will also make sportsbook picks and suggested bets, make
appearances at newly opened retail sportsbook locations and at
other top-tier FanDuel events. FanDuel will also work with him to
build awareness for enjoying sports wagering responsibly.
Fans can stay up to date with Gronk's training for the Kick of
Destiny by following @FanDuel and @FDSportsbook on Twitter,
Instagram and TikTok, or subscribing on YouTube at
YouTube.com/FanDuel. Fans can also follow #KickofDestiny on Twitter
for the latest updates.
About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company
that is changing the way consumers engage with their favorite
sports, teams, and leagues. The premier gaming destination in
the United States, FanDuel Group
consists of a portfolio of leading brands across gaming, sports
betting, daily fantasy sports, advance-deposit wagering, and
TV/media. FanDuel Group has a presence across all 50 states with
approximately 17 million customers and nearly 30 retail locations.
The company is based in New York
with offices in California,
New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland. Its network FanDuel TV and FanDuel+
are broadly distributed on linear cable television and through its
relationships with leading direct-to-consumer OTT platforms.
FanDuel Group is a subsidiary of Flutter Entertainment plc, the
world's largest sports betting and gaming operator with a portfolio
of globally recognized brands and a constituent of the FTSE 100
index of the London Stock Exchange.
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SOURCE FanDuel Group