Guild Esports PLC One Million Owned Audience Milestone (9301H)
09 Agosto 2021 - 1:00AM
UK Regulatory
TIDMGILD
RNS Number : 9301H
Guild Esports PLC
09 August 2021
Press Release
9 August 2021
Guild Esports PLC
("Guild Esports" or "Guild" or "the Company")
Owned audience tops 1 million cementing position as Europe's
fastest growing esports organisation
Guild Esports (LSE: GILD), a global team organisation and
lifestyle brand, is pleased to announce the achievement of a major
milestone by reaching an aggregate "owned-audience" of more than
one million across all social channels, two months ahead of
schedule.
The owned audience figure covers the total number of Guild's
fans who actively subscribe to or consume content produced directly
by the Company. As of August 6(th,) 2021, the owned audience
amounted to 1,013,305 across Facebook, Twitter, Instagram, YouTube,
Tik Tok, Twitch, LinkedIn and CRM. This compares with 160,000
followers as at 31 March 2021, representing an increase of
approximately 533% over the past five months, making Guild one of
the fastest growing esports organisations in the world. At the time
of the Company's IPO on 2(nd) October 2020, the audience was
47,320.
The Company has also seen strong growth in its overall "network
audience" which currently totals 16,032,546 million, up from
approximately 8 million followers as at 31 March 2021. The network
audience covers the Guild followers reached through the combined
platforms of Guild's pro players and content creators. These
figures exclude followers reached through David Beckham, the
Company's brand ambassador and shareholder, whose social media
following is in excess of 125 million.
The strong growth in Guild's global fan base reflects the
Company's long term growth strategy and investment in esports
teams, content and the Guild Academy. In addition, Guild executed a
performance marketing strategy designed to engage with and serve
content to fans all around the world. In particular, Guild's
popular weekly YouTube show 'FFFFFFF' that is produced in-house and
covers EA FIFA Esports, resulted in tens of millions of views
accrued from esports fans in dozens of countries and is resonating
extremely well with Guild's fast growing Facebook audience.
Kal Hourd, Chief Executive, said: "Guild is proud to have
achieved this milestone in less than a year, and ahead of plan. Our
team has worked hard to deliver compelling content to our fans,
while David Beckham has provided us with significant exposure to
his global audience, resulting in exponential growth on Guild's
social channels.
"The huge audience and increased visibility that Guild now
benefits from is creating positive impacts in each of Guild's
departments and is a catalyst for future revenue growth. We are
able to offer even more value to our current sponsors while
simultaneously making Guild a more compelling partner for the
global brands in our robust pipeline. Moreover, our strong
following is unlocking opportunities for us to attract large
numbers of new members to Guild Academy."
FOR FURTHER INFORMATION, PLEASE CONTACT:
Guild Esports
Kal Hourd via Tancredi +44 207 887 7633
Chief Executive
Neil Thapar
Investor Relations
+44 7876 455 323
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Tennyson Securities
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Corporate Broker
Peter Krens +44 207 186 9030
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Zeus Capital
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Corporate Broker
John Goold
Benjamin Robertson +44 203 829 5000
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Tancredi Intelligent Communication
Media Relations
------------------------------
Salamander Davoudi
Emma Valgimigli +44 7957 549 906
Helen Humphrey +44 7727 180 873
guild@tancredigroup.com +44 7449 226 720
------------------------------
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our training academy a ims to
attract and nurture the best esports talent, and our goal is to
provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD). Please visit
www.guildesports.com
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