TIDMGILD

RNS Number : 0594A

Guild Esports PLC

31 January 2022

Press release

31 January 2022

Guild Esports PLC

("Guild Esports", "Guild", or "the Company")

Annual Results

Guild Esports PLC, a UK-based owner and developer of esports teams (LSE: GILD, OTCQB: GULDF), is pleased to announce its audited full-year results from 1 October 2020 to 30 September 2021. All figures are in GBPmillions (GBPm).

Highlights

-- Raised GBP20m before expenses via a flotation on the London Stock Exchange on 2 October 2020 to scale the business from start-up phase to full commercial operations

-- Established a strong global fan base with a network audience of more than 14.6 million and an owned audience exceeding 1 million (2020: 25,000)

-- Signed sponsorship deals with world-class consumer brands Subway, Samsung and HyperX with a total combined contracted revenue of GBP3.9m over the lifetime of the deals

-- Created five professional esports teams including an all-female roster for Valorant, comprising a total player count of 19

   --    Won two major trophies in Fortnite and one in Rocket League tournaments 

-- In May 2021 launched the Guild Academy, the world's most advanced online portal to nurture budding pro-stars and create a sustainable pool of talent for the Company

-- Annual revenues increased to GBP1.9m (2020: GBPnil) reflecting significant contribution from sponsorship income in the second half despite termination of a large contract by Guild

-- Pre-tax loss of GBP8.8m (2020: GBP2.7m), reflecting major investment across the business to drive long-term growth

   --    Adjusted cash* amounted to GBP11.2m as at financial year end 

Post-Period Highlights

-- Signed a GBP4.5m three-year sponsorship deal with BitStamp in January 2022, the largest contract to date, and 25% more than the contract terminated by Guild in October 2021 which BitStamp replaces

-- Launched Apex Legends Team, the Company's sixth pro-team, to compete in the free-to-play shooter that has a 100 million worldwide audience, bringing the roster count to 22 players

   --    Won fourth major trophy at a prestigious Fortnite tournament in November 
   --    Shares listed on the USA's OTC market to broaden investor base in North America 

-- Signed 10-year lease for Guild Academy and headquarters in London's Shoreditch, which is expected to become a significant commercial asset

Outlook

   --    Robust pipeline of potential sponsors with several deals at advanced stages of negotiations 

-- Confidence in delivering strong growth in sponsorship revenues with total contracted revenues of GBP8.4m to date and a current annualised run rate at GBP3.1m for the year ending 30 September 2022

-- Expanding roster of top players means Guild is well-positioned to achieve high rankings in tournaments and increase its fan-following further

   --    Network audience continues to grow rapidly and on track to broadly double again this year 

*Calculated as cash at bank, less trade creditors, accruals and other taxation, add trade debtors, accrued revenue and VAT recoverable

Commenting on the results, Guild's Chief Executive Officer, Kal Hourd, said: "We've made good progress amid challenging trading conditions in our first full year of operations as a publicly listed company.

Our network audience and fan base has grown exponentially, making us the fastest growing esports team organisation in Europe. The major investment made across the business to scale up our activities has enabled us to establish a strong foundation for long-term revenue growth and resulted in three global sponsorship deals.

We have entered the new year with strong momentum and recently clinched our fourth and largest sponsorship deal to date. With Guild performing well operationally, I am confident that the hard work and investment made thus far will translate into significant improvements in revenue and value creation and I look forward to the future with great confidence."

The annual report and accounts will be available for download from the Company's website (www.guildesports.com) later today.

For further information please contact:

 
 Guild Esports 
 Kal Hourd                             via Tancredi +44 207 887 
  Chief Executive                       7633 
  Neil Thapar 
  Investor Relations 
                                        +44 7876 455 323 
                                      ------------------------- 
 Tennyson Securities 
                                      ------------------------- 
 Corporate Broker 
  Peter Krens                          +44 207 186 9030 
                                      ------------------------- 
 Zeus Capital 
                                      ------------------------- 
 Corporate Broker 
  Benjamin Robertson                   +44 203 829 5000 
                                      ------------------------- 
 Tancredi Intelligent Communication 
  Media Relations 
                                      ------------------------- 
 Salamander Davoudi 
  Emma Valgimigli                      +44 7957 549 906 
  Helen Humphrey                        +44 7727 180 873 
  guild@tancredigroup.com               +44 7449 226 720 
                                      ------------------------- 
 

About Guild Esports:

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States (ticker: GULDF). Please visit www.guildesports.com for more information.

Chairman's statement

I am pleased to report Guild's maiden full year results since its flotation on the London Stock Exchange on 2 October 2020. The period under review saw Guild rapidly scale from start-up phase to full commercial operations as part of its growth strategy to become one of the world's leading esports team organisations in the next few years.

Despite the challenges of building a new business amid a global pandemic, good progress was made across the business to fulfil that vision.

The Company generated revenues of GBP1.9m (2020: GBPnil) as it benefitted from first-time contributions from sponsorship deals signed earlier in the year. The loss before tax increased to GBP8.8m (2020: GBP2.7m) which reflects a major investment in operational infrastructure, esports teams, the Guild Academy, content creation and the development of Guild merchandising. This investment is fundamental to Guild's business model and long-term strategy. It enabled the Company to deliver exponential growth in its fan base and total audience network in 2021, making it the fastest growing esports teams organisation in Europe.

Our growing audience of young and hard-to-reach consumers is a powerful magnet for global brands and sponsors as evidenced by the quality of the sponsorship deals signed with Subway, Samsung and Hyper X during the year, followed by BitStamp, a leading cryptocurrency exchange, in January 2022. I am proud that we have gained the trust of such marque brands as our sponsorship partners in a relatively short time.

Guild is still at an early stage in its growth and also well placed to benefit from long term industry fundamentals driving the esports sector worldwide. In terms of market size, the electronic games sector is larger than the Hollywood movie and music industries combined, as well as one of the fastest growing leisure and entertainment activities pursued by mainstream consumers. The recent $69bn cash takeover bid by Microsoft for Activision reflects how leading consumer facing technology giants see the industry's long-term prospects.

Guild's own investment in the business in 2021 provides a solid platform for long term growth and build media value necessary to drive sponsorship revenue in the year ahead and beyond. Our new business pipeline remains robust and we are at an advanced stage of negotiations with multiple partners which provides great confidence for Guild's prospects.

As a young teams organisation, Guild's fast growing audience of keen and loyal fans is the life blood of the Company. Our expanding roster of pro-players achieved notable success in several major tournaments and their continued success is of great pride for all Guild fans and supporters alike.

We are confident that we have laid the foundation to provide tremendous value to our brand partners and as well as create long-term shareholder value.

Our staff numbers have increased from just a handful to more than 35 full-time staff at present and I commend all our employees, players and partners for their hard work and dedication which has positioned the Company for growth in the years ahead.

Mr D Lew

Non-Executive Chairman

......................

Operational review

Good progress was made in our first full year, with growth in operations, esports, the launch of the Guild academy, and a growing fanbase which generates the media value needed to attract brand sponsors and generate revenue for the Company.

The esports sector grew by 14.5 per cent in 2021 and is now a $1bn industry. The growth is expected to continue according to Newzoo and is predicted to reach $1.6bn by 2024. Total viewing audience is estimated to increase from more than 400 million to approximately 650 million in the same period.

Sponsorship

Guild secured three sponsorships totalling contracted revenues of GBP3.9m since its stock market debut with leading high-profile brands in their respective industry sectors.

Hyper X, a leading gaming peripherals brand recently acquired by HP Inc from Kingston Technologies, which has a long association with the esports sector, became Guild's exclusive peripherals partner in Jan 2021. As part of the two-year agreement, HyperX products will be used by our pro-players, content-creators and academy students as well as to fit out our London headquarters.

Subway, the world's largest submarine sandwich franchise signed as a main sponsor March 2021, becoming Guild's Official Quick-Service Restaurant Partner as well as an Official Academy Partner of Guild Esports in more than 50 EMEA markets. The agreement provides Subway marketing exposure on Guild's team jersey, bespoke branded content, its London headquarters, and player and content creator channels, along with exclusive esports activations.

In June 2021, Guild signed with Samsung, world-leader in transformative technologies, as its Official Display Partner. The agreement provides best-in-class products for our players, content creators, academy students and the London Headquarters and will provide exposure for Samsung across Guild's digital and social eco-system.

Together these sponsorship deals have laid a strong foundation for growth in sponsorship revenues from this year following their first-time contribution to revenues in the second half of 2021.

The Company's pipeline of new business from other potential sponsors and advertisers has also strengthened significantly. Discussions are currently at an advanced stage with several such prospects. These potential sponsors are engaged in multiple industries and have shown great interest in partnering with Guild as we emerge as a leading esports brand and expand our audience in a rapidly growing esports sector.

In October 2021, Guild announced the termination of a sponsorship deal with a European Fintech company totalling GBP3.6m over three years. Despite working with the brand for over a year through their financial difficulties induced by Covid-19, Guild took the decision to cancel the deal due to lack of certainty of their launch date, and delay in contractual payments. Guild's robust pipeline and growing interest from a range of other fintech prospects gave comfort that a replacement would be secured soon.

Although termination of the contract held back our revenue growth in 2021 we bounced back with a substantially larger GBP4.5m sponsorship deal with BitStamp in January 2022, which will start making a significant contribution to revenues in the current year. BitStamp is one of the world's longest established cryptocurrency exchanges, and has also opened up potentially further opportunities in the fintech sector. Taking this win into account, the total contracted revenues at the date of this report is GBP8.4m.

Rapidly growing audience

Guild is building its endemic audience through the creation of original content, signing of top-tier players and working with influencers and content creators, with David Beckham's social posts bringing in fans from different segments. Guild's fanbase and social reach has grown significantly, with Guild's owned audience making the Company the fastest growing esports organisation in Europe in 2021.

Subscribed fans in 2021 exceeded 1.1 million, video views surpassed 38.5 million, and social impressions of almost 500 million. With the Company's roster of players and content-creators, Guild has a network audience with direct access to over 14.6 million fans (not including David Beckham's own followers) via social media posts, an essential and attractive asset for potential sponsors.

 
                                                     30 September   30 September 
                                                             2021           2020 
Sponsorships 
Partnership revenues 
- earned during the year                              GBP1.0m            - 
Contracted partnerships 
- total contracted sponsorship                        GBP7.5m            - 
 revenue to date* 
 
Viewership 
Guild fans 
- Individuals who have opted into 
 Guild channels (e.g. YouTube, Instagram, 
 Twitter, Twitch etc.)                                  1.1m            25k 
Guild network 
- Individuals subscribed to the 
 network of Guild teams, influencers 
 and content creators                                  14.6m           0.5m 
- Guild social reach on David Beckham's 
 channels                                              127.7m         123.0m 
Social impressions 
- Display of Guild content on individuals' 
 social feeds                                          472.7m          7.6m 
Video views 
- Views of videos on Guild channels                    38.5m           0.6m 
Viewership of Guild events 
- Views of live Guild events (online)                   1m+            148k 
 
*Subsequent to the year end, on 22 October 2021, Guild terminated 
 a GBP3.6m, three-year sponsorship deal with a European fintech company 
 following delays in the sponsor's launch and the payment of sums due 
 under the contract. On 18 January 2022, Guild signed a GBP4.5m, three-year 
 sponsorship deal with BitStamp - one of the world's longest-running 
 crypto exchanges. The total contracted revenues at the date of this 
 report is GBP8.4m. 
 

This is in addition to brand exposure provided by media coverage of Guild's teams competing in esports games and tournaments. Guild's current games are widely covered by specialist media via platforms such as Twitch and YouTube, where Rocket League and Valorant saw over 100,000 concurrent viewers during peak matches. There has been increasing coverage from mainstream media outlets such as BBC Sport, who live-streamed a number of Guild's Rocket League fixtures in January 2021.

Expansion of teams continues at pace

Our esports audience is expanding partly due to the step-up in recruitment of outstanding professional players. The total roster of talent has increased from four in September 2020, to 22 players currently. They are organised in teams specialising in five major games franchises (FIFA, Fortnite, Rocket League, Apex Legends and Valorant) and compete in tournaments for trophies and prize money.

Guild has also started a programme to manage and drive players' social channels and digital content creation, expanding the reach of Guild and further increasing its fanbase. The Company is considering expansion into new games and new markets, giving access to larger audiences and partnership opportunities.

Our expansion into Fortnite with four esports athletes has given us Europe's number 1 roster with a significant social following, and a track record of wins and trophies in global competitions. Our FIFA roster, with the addition of Argentinian player Nico, places our duo among the top ranks globally. Our Valorant roster has now qualified for the EMEA Challengers league after a roster restructuring and is on track to becoming a global powerhouse in 2022. In Rocket League, our squad continues to develop, and with the growth in the title globally, it is an area of focus for the Company in the short term. Winning is important for the growth of the Company, and with our approach to player development, we are confident in adding more trophies to the current four we hold.

In the year to 30 September 2021, Guild teams contributed GBP0.72m in prize money wins to revenues, before players' share of winnings.

Merchandising

The first ranges of Guild-branded apparel went on sale on the Company's website in November 2020. A second line of products went on sale in May 2021. Sales volumes, as expected, were modest as these are still early days for the Company's merchandising operations.

In terms of apparel, we have been making strategic decisions on releasing products that assist with the progression of brand conversations. An example of this is the team jersey where we now have a product for our players to wear while playing, and brands can see the physical product that will display their logos.

Our strategy in 2022 is to launch additional product lines to our now larger and growing fanbase, and look to partner with existing brands and distribution networks to introduce products that not only appeal to those looking for fanwear, but also those that are passionate about fashion and culture.

The Guild Academy

A key element to Guild is with the vision to find and nurture new talent by adopting the proven academy system pioneered by Premier League football clubs such as Manchester United. On launch, the Academy saw rapid uptake with over 3,000 sign-ups and engagement from all across the world. Alongside the learning platform, the Guild Academy Tournaments running each week have thousands of unique players, with the final tournament of 2021, Apex Legends, oversubscribed days before it started.

The focus for 2022 is growing the Academy in two areas. One is focusing on providing added value to the casual gamer, and the other is identifying and developing aspiring professionals through the player development system. In terms of player development and platform growth, we continue to improve by taking key learnings from last year to develop the product with gamification and collaboration front of mind.

Complementing the Academy learning is pro player and content-creator driven workshops, using Guild's extensive roster of influencers to provide one-of-a-kind experiences to students.

The second element is with schools and colleges, where we are seeing strong appetite for esports engagement resulting in partnering with five colleges in January 2022. Guild aims to be the largest provider of school-based learning for esports through 2022.

Outlook

Significant progress has been made to execute Guild's growth strategy, and the Company is well positioned to attract more brand partners in 2022.

Earlier this month the Company's largest single sponsorship contract, a three-year GBP4.5m sponsorship with BitStamp was signed, providing a head start for the current year. In addition, the pipeline of potential sponsors remains robust with several deals at advanced stages of negotiations.

This provides the Company with confidence in adding significant sponsorship revenues to the current annualised revenue run rate at GBP3.1m for the year ending 30 September 2022, based on total contracted sponsorship revenues of GBP8.4m to date.

An expanding roster of top players means Guild is also well-positioned to achieve high rankings in tournaments and drive its fan base. Guild's network audience continues to grow rapidly and on track to broadly double again this year. As a result, the Company looks to the future with great confidence.

Kal Hourd

Chief Executive

..............................

INDEPENT AUDITOR'S REPORT

The Company's auditor has reported on the accounts and their audit report is unqualified. The independent auditor's report is set out in full in the Annual Report and Financial Statements, available on the Company's website.

DIRECTORS' RESPONSIBILITIES STATEMENT

The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial period. Under that law the directors have prepared the Company financial statements in accordance with International Financial Reporting Standards in conformity with the requirements of the Companies Act 2006. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit and loss of the Company for that period.

In preparing these financial statements, the directors are required to:

   --      Select suitable accounting policies and then apply them consistently; 
   --      Make judgements and accounting estimates that are reasonable and prudent; 

-- State whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements; and

-- Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

INCOME STATEMENT

FOR THE YEARED 30 SEPTEMBER 2021

 
                                                               Year                     Period 
                                                              ended                      ended 
                                                       30 September               30 September 
                                                               2021                       2020 
                                      Notes                     GBP                        GBP 
 
Revenue                                 3                 1,901,557                          - 
Cost of sales                                             (802,361)                          - 
 
 
 
Gross profit                                              1,099,196                          - 
 
Operating and administrative 
 expenses                                               (9,925,280)                  (2,727,324) 
 
 
 
Operating loss                          5               (8,826,084)                  (2,727,324) 
 
Interest received                       8                    10,151                        129 
 
 
 
Loss before taxation                                    (8,815,933)                  (2,727,195) 
 
Taxation                                9                         -                          - 
 
 
 
Loss and total comprehensive 
 income for the year/period                             (8,815,933)                  (2,727,195) 
 
 
 
Earnings per share attributable 
 to equity owners                       10 
Basic and diluted earnings per 
 share (pence)                                               (1.70)                       (1.70) 
 
 
 
The income statement has been prepared on the basis that all operations 
 are continuing operations. 
 
 There are no recognised gains or losses other than those passing 
 through the income statement. 
 
 

STATEMENT OF FINANCIAL POSITION

AS AT 30 SEPTEMBER 2021

 
                                                           2021                     2020 
                                Notes                       GBP                      GBP 
 
Non-current assets 
Intangible assets                12                      49,879                   36,001 
Property, plant and equipment    13                      29,597                    4,342 
 
 
 
                                                         79,476                   40,343 
 
 
 
Current assets 
Trade and other receivables      14                   3,542,983                2,065,626 
Cash and cash equivalents                            10,071,655                2,517,734 
 
 
 
                                                     13,614,638                4,583,360 
 
 
 
Total assets                                         13,694,114                4,623,703 
 
 
 
Current liabilities 
 
Trade and other payables         16                     837,051                2,092,720 
Deferred revenue                 17                     783,288                        - 
 
 
 
                                                      1,620,339                2,092,720 
 
 
 
Net current assets                                   11,994,299                2,490,640 
 
 
 
Total liabilities                                     1,620,339                2,092,720 
 
 
 
Net assets                                           12,073,775                2,530,983 
 
 
 
Equity 
 
Share capital                    19                     518,617                  264,617 
Share premium                    19                  22,642,717                4,880,511 
Share-based payment reserve                             419,003                  113,050 
Retained earnings                                  (11,506,562)              (2,727,195) 
 
 
 
Total equity                                         12,073,775                2,530,983 
 
 
 
 

The financial statements were approved by the board of directors and authorised for issue on 28 January 2022 and are signed on its behalf by:

Mr J Savage

Finance Director

Company Registration No. 12187837

STATEMENT OF CHANGES IN EQUITY

FOR THE YEARED 30 SEPTEMBER 2021

 
                                 Share capital         Share  Share-based      Retained        Total 
                                                     premium      payment      earnings 
                                                     account      reserve 
                        Notes              GBP           GBP          GBP           GBP          GBP 
 
Balance at 3 September 
 2019                                        -             -            -             -            - 
 
Period ended 30 
September 
2020: 
Loss and total 
 comprehensive 
 income for the period                       -             -            -   (2,727,195)    (2,727,195) 
Issue of share capital   19            264,617     5,034,923            -             -    5,299,540 
Share-based payments                         -             -      113,050             -      113,050 
Share issue costs                            -     (154,412)            -             -      (154,412) 
 
 
 
Balance at 30 
 September 
 2020                                  264,617     4,880,511      113,050   (2,727,195)    2,530,983 
 
 
 
Year ended 30 
September 
2021: 
Loss and total 
 comprehensive 
 income                                      -             -            -   (8,815,933)    (8,815,933) 
Issue of share capital   19            254,000    19,836,000            -             -   20,090,000 
Share-based payments                         -             -      342,519             -      342,519 
Other movements for exercised 
 and lapsed warrants                         -             -     (36,566)        36,566            - 
Share issue costs                            -   (2,073,794)            -             -    (2,073,794) 
 
 
 
Balance at 30 September 2021           518,617    22,642,717      419,003  (11,506,562)   12,073,775 
 
 
 
 

STATEMENT OF CASH FLOWS

FOR THE YEARED 30 SEPTEMBER 2021

 
                                                         2021                         2020 
                                    Notes           GBP             GBP          GBP            GBP 
 
Cash flows from operating activities 
 
Cash absorbed by operations          25                    (10,686,474)                   (2,439,079) 
 
 
 
Net cash outflow from operating 
 activities                                                (10,686,474)                   (2,439,079) 
 
Investing activities 
Purchase of intangible assets                  (34,903)                     (39,078) 
Purchase of property, plant and 
 equipment                                     (33,313)                      (4,466) 
Interest received                                10,151                          129 
 
 
 
Net cash used in investing 
 activities                                                    (58,065)                      (43,415) 
 
Financing activities 
Proceeds from issue of shares 
 (net of issue costs)                        18,298,460                    5,000,228 
 
 
 
Net cash generated from financing 
 activities                                                  18,298,460                   5,000,228 
 
 
 
Net increase in cash and cash 
 equivalents                                                  7,553,921                   2,517,734 
 
Cash and cash equivalents at beginning 
 of year                                                      2,517,734                           - 
 
 
 
Cash and cash equivalents 
 at end of year                                              10,071,655                   2,517,734 
 
 
 
 

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEARED 30 SEPTEMBER 2021

1. Accounting policies

Company information

Guild Esports PLC is a public limited company incorporated in England and Wales and domiciled in the United Kingdom. The registered office is Craven House, 16 Northumberland Avenue, London, WC2N 5AP. The Company's principal activities and nature of its operations are disclosed in the Directors' Report.

1.1 Basis of preparation

The financial statements have been prepared in accordance with international accounting standards in conformity with the requirements of the Companies Act 2006 and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS, except as otherwise stated.

The financial statements are prepared in sterling, which is the functional currency of the Company. Monetary amounts in these financial statements are rounded to the nearest GBP.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

The Company has adopted the applicable amendments to standards effective for accounting periods commencing on 1 October 2020. The nature and effect of these changes as a result of the adoption of these amended standards did not have an impact on the financial statements of the Company and, hence, have not been disclosed. The Company has not early adopted any standards, interpretations or amendments that have been issued but are not yet effective.

   1.2   Going concern 

The preparation of financial statements requires an assessment on the validity of the going concern assumption.

The directors have a reasonable expectation that the Company has adequate cash resources to continue in operational existence for a period of at least one year from the date of approval of these financial statements. The Company, therefore, has adopted the going concern basis in preparing its financial statements.

The directors have reviewed the ongoing situation with Covid-19 and do not consider its effects to have a material impact on the Company's going concern. The directors note that esports tournaments which would have normally taken place in a physical location, have been adapted to take place virtually, in light of the practical restrictions enforced by regulations. Whilst this has hindered merchandise sales during the year, and live events where Guild can interact with the community, its fanbase has continued to grow. The Company looks forward to working alongside gaming developers as physical events begin to take place again, with limited restrictions.

   1.3   Reporting period 

The Company was incorporated on 3 September 2019. The figures in these financial statements represent the 12-month period ended 30 September 2021. Comparative figures presented in these financial statements are for the period from 3 September 2019 to 30 September 2020 and are therefore not entirely comparable.

   1.4   Revenue 

Revenue is measured based on the consideration specified in a contract with a customer and excludes amounts collected on behalf of third parties. The company recognises revenue when it transfers control of a product or service to a customer.

When cash inflows are deferred and represent a financing arrangement, the fair value of the consideration is the present value of the future receipts. The difference between the fair value of the consideration and the nominal amount received is recognised as interest income.

Sale of goods

Revenue is recognised when the significant risks and rewards of ownership have been transferred to the customer, recovery of the consideration is probable, the associated costs and possible return of goods can be estimated reliably, there is no continuing management involvement with the goods and the amount of revenue can be measured reliably. Revenue is measured net of returns, trade discounts and volume rebates.

Royalties

The Company receives royalties from in-game digital products branded with the Guild logo. The rights to the digital products are held by the game developers, and Guild is not deemed to be the principal in such transactions. Therefore, the revenue recognised from the sale of these digital products is the net amount of commission earned by the Company.

Prize money

The Company operates esports teams in several game titles which each have multiple tournaments with varying amounts of prize pools. The Company recognises total prize winnings as revenue at the point that its esports teams' placing is confirmed in a tournament. Prize pool amounts payable to the Company's esports teams as part of the players' contracts are shown in cost of sales.

Long-term partnership contracts

The Company enters into partnership deals which provide rights over services and assets operated and owned by Guild. Contracts may include both fixed-price and variable-price services. Revenue from providing services is recognised in the accounting period in which the services are rendered. For fixed-price contracts, revenue is recognised based on the actual service provided to the end of the reporting period as a proportion of the total services to be provided, because the customer receives and uses the benefits simultaneously. This is determined based on actual services provided relative to the total expected services expected as part of the contract. The rights over services and assets are subject to minimum monthly commitments and as such, these fixed-price contracts accrue materially evenly over the life of the contract.

   1.5   Intangible assets other than goodwill 

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives. Website costs are amortised on a 33% per annum, straight-line basis.

   1.6   Property, plant and equipment 

Property, plant and equipment are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

   Office equipment                                             33% straight-line per annum 

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the income statement.

   1.7   Impairment of tangible and intangible assets 

At each reporting end date, the Company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the Company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Intangible assets with indefinite useful lives and intangible assets not yet available for use are tested for impairment annually, and whenever there is an indication that the asset may be impaired.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

   1.8   Cash and cash equivalents 

Cash and cash equivalents comprise cash at bank and in hand and demand deposits with banks and other financial institutions, that are readily convertible into known amounts of cash and which are subject to an insignificant risk of changes in value. The Company monitors both short-term and long-term credit ratings of the financial institutions it banks with. During the period, the Company banked with NatWest Group Plc which has a high rating from Fitch Ratings Inc, being 'F1' short-term and 'A' long-term.

   1.9   Financial assets 

Financial assets are recognised in the Company's statement of financial position when the Company becomes party to the contractual provisions of the instrument. Financial assets are classified into specified categories, depending on the nature and purpose of the financial assets.

At initial recognition, financial assets classified as fair value through profit and loss are measured at fair value and any transaction costs are recognised in profit or loss. Financial assets not classified as fair value through profit and loss are initially measured at fair value plus transaction costs.

Financial assets at fair value through profit or loss

When any of the above-mentioned conditions for classification of financial assets is not met, a financial asset is classified as measured at fair value through profit or loss. Financial assets measured at fair value through profit or loss are recognized initially at fair value and any transaction costs are recognised in profit or loss when incurred. A gain or loss on a financial asset measured at fair value through profit or loss is recognised in profit or loss, and is included within finance income or finance costs in the statement of income for the reporting period in which it arises.

Financial assets held at amortised cost

Financial instruments are classified as financial assets measured at amortised cost where the objective is to hold these assets in order to collect contractual cash flows, and the contractual cash flows are solely payments of principal and interest. They arise principally from the provision of goods and services to customers (eg trade receivables). They are initially recognised at fair value plus transaction costs directly attributable to their acquisition or issue, and are subsequently carried at amortised cost using the effective interest rate method, less provision for impairment where necessary.

Financial assets at fair value through other comprehensive income

Debt instruments are classified as financial assets measured at fair value through other comprehensive income where the financial assets are held within the Company's business model whose objective is achieved by both collecting contractual cash flows and selling financial assets, and the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and interest on the principal amount outstanding.

A debt instrument measured at fair value through other comprehensive income is recognised initially at fair value plus transaction costs directly attributable to the asset. After initial recognition, each asset is measured at fair value, with changes in fair value included in other comprehensive income. Accumulated gains or losses recognised through other comprehensive income are directly transferred to profit or loss when the debt instrument is derecognised.

Impairment of financial assets

Financial assets, other than those measured at fair value through profit or loss, are assessed for indicators of impairment at each reporting end date.

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows of the investment have been affected.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire, or when it transfers the financial asset and substantially all the risks and rewards of ownership to another entity.

   1.10   Financial liabilities 

The Company recognises financial debt when the Company becomes a party to the contractual provisions of the instruments. Financial liabilities are classified as either 'financial liabilities at fair value through profit or loss' or 'other financial liabilities'.

Financial liabilities at fair value through profit or loss

Financial liabilities are classified as measured at fair value through profit or loss when the financial liability is held for trading. A financial liability is classified as held for trading if:

-- it has been incurred principally for the purpose of selling or repurchasing it in the near term, or

-- on initial recognition it is part of a portfolio of identified financial instruments that the Company manages together and has a recent actual pattern of short-term profit taking, or

-- it is a derivative that is not a financial guarantee contract or a designated and effective hedging instrument.

Financial liabilities at fair value through profit or loss are stated at fair value with any gains or losses arising on remeasurement recognised in profit or loss.

Other financial liabilities

Other financial liabilities, including trade payables and other short-term monetary liabilities, are initially measured at fair value net of transaction costs directly attributable to the issuance of the financial liability. They are subsequently measured at amortised cost using the effective interest method. For the purposes of each financial liability, interest expense includes initial transaction costs and any premium payable on redemption, as well as any interest or coupon payable while the liability is outstanding.

Derecognition of financial liabilities

Financial liabilities are derecognised when, and only when, the Company's obligations are discharged, cancelled, or they expire.

   1.11   Equity and reserves 

The share capital reserve represents the nominal value of equity shares. The share premium reserve is the amount subscribed for share capital in excess of nominal value. Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction from the proceeds. Share based payments relating to incentive schemes or advisor warrants have been recognised at their fair value at grant within the share based payment reserve in line with IFRS2. The retained earnings reserve represents the cumulative net gains and losses and other transactions with equity holders not recognised elsewhere.

   1.12   Financial risk management 

Equity instruments issued by the Company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the Company. Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax, from the proceeds.

Financial risk factors

The Company's activities expose it to a variety of financial risks: market risk (price risk), credit risk and liquidity risk. The Company's overall risk management programme seeks to minimise potential adverse effects on the Company's financial performance. The Company has no borrowings but is exposed to market risk in terms of foreign exchange risk. Risk management is undertaken by the board of directors.

Market risk - price risk

The Company is exposed to price risk primarily for the costs of operating in the Esports industry.

Credit risk

Credit risk arises from outstanding receivables. Management does not expect any losses from non-performance of these receivables. The amount of exposure to any individual counter party is subject to a limit, which is assessed by the board. The Company considers the credit ratings of banks in which it holds funds in order.

Liquidity risk

Liquidity risk arises from the Company's management of working capital. It is the risk that the Company will encounter difficulty in meeting its financial obligations as they fall due. Controls over expenditure are carefully managed, in order to maintain its cash reserves.

Capital risk management

The Company's objectives when managing capital is to safeguard the Company's ability to continue as a going concern, in order to provide returns for shareholders and benefits for other stakeholders, and to maintain an optimal capital structure. The Company has no borrowings. In order to maintain or adjust the capital structure, the Company may adjust the amount of dividends paid to shareholders, return capital to shareholders or issue new shares. The Company monitors capital on the basis of the total equity held by the Company.

   1.13   Taxation 

The tax expense/credit represents the sum of the tax currently payable/receivable and deferred tax.

Current tax

The tax currently payable/receivable is based on taxable profit/loss for the year. Taxable profit/loss differs from net profit/loss as reported in the income statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The Company's asset or liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit, and is accounted for using the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to the extent that it is probable that taxable profits will be available against which deductible temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the income statement, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

   1.14   Retirement benefits 

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

   1.15   Share-based payments 

Equity-settled share-based payments are measured at fair value at the date of grant by reference to the fair value of the equity instruments granted using the Black-Scholes option pricing model. The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the estimate of shares that will eventually vest. A corresponding adjustment is made to equity.

When the terms and conditions of equity-settled share-based payments at the time they were granted are subsequently modified, the fair value of the share-based payment under the original terms and conditions and under the modified terms and conditions are both determined at the date of the modification. Any excess of the modified fair value over the original fair value is recognised over the remaining vesting period in addition to the grant date fair value of the original share-based payment. The share-based payment expense is not adjusted if the modified fair value is less than the original fair value.

Cancellations or settlements (including those resulting from employee redundancies) are treated as an acceleration of vesting and the amount that would have been recognised over the remaining vesting period is recognised immediately.

   1.16   Foreign exchange 

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

   2   Critical accounting estimates and judgements 

In the application of the Company's accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised, if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and future periods.

During the year, the Company issued warrants. The directors have applied the Black-Scholes pricing model to assess the costs associated with the share-based payments. The Black-Scholes model is dependent upon several inputs where the directors must exercise their judgement, specifically: risk-free investment rate; expected share price volatility at the time of the grant; and expected level of redemption. The assumptions applied by the directors, and the associated costs recognised in the financial statements are outlined in these financial statements.

3 Revenue

The Company derives revenue from various sources, including revenue from contracts with customers. These revenue sources involve the transfer of goods and/or services over time and at a point in time in the following major product lines and geographical regions.

 
 
                                                            2021          2020 
                                                             GBP           GBP 
      Revenue analysed by class of business 
 Sponsorship revenue- Over time                          976,712             - 
 Sponsorship revenue- Point in time                       28,008             - 
 Campaigns- Point in time                                 50,000             - 
 Prize winnings- Point in time                           717,454             - 
 Other revenue- Point in time                            129,383             - 
 
 
 
                                                       1,901,557             - 
 
 
 
                                                            2021          2020 
                                                             GBP           GBP 
      Revenue analysed by geographical market 
 UK                                                      804,740             - 
 EMEA                                                    380,155             - 
 USA                                                     716,662             - 
 
 
 
                                                       1,901,557             - 
 
 
 
 
 
4     Expense analysis 
 
      Cost of sales                                                 2021                 2020 
                                                                     GBP                  GBP 
      Player prize money                                         665,336                    - 
      Sponsorship direct costs                                    87,838                    - 
      Other direct costs                                          49,187                    - 
 
 
 
      Total cost of sales                                        802,361                    - 
 
 
 
      Administrative expenses                                       2021                 2020 
                                                                     GBP                  GBP 
      Directors fees and payments                                870,234              247,157 
      Esports and content creator costs                        1,645,531              246,439 
      Ambassador fees                                          2,333,048            1,359,287 
      Academy costs                                              671,978                    - 
      Legal, professional and regulatory fees                    894,471              620,408 
      Marketing, promotion and content production 
       costs                                                   1,760,938                    - 
      Staff and operations costs                               1,659,732              134,587 
      Depreciation and amortisation                               29,083                3,201 
      Share based payment charge                                  60,265              113,050 
 
 
 
      Total administrative expenses                            9,925,280            2,724,129 
 
 
 
5    Operating loss 
                                                                    2021                 2020 
                                                                     GBP                  GBP 
     Operating loss for the year is stated after charging: 
 Exchange losses                                                  10,348                    - 
 Fees payable to the Company's auditor for 
  the audit of the financial statements                           23,500               23,500 
 Fees payable to the Company's auditor for 
  work in respect of the IPO                                           -               60,000 
 Depreciation of property, plant and equipment                     8,058                  124 
 Amortisation of intangible assets (included 
  within administrative expenses)                                 21,025                3,077 
 Share-based payments                                             60,265              113,050 
                                                          ============== 
 
 
 
6    Employees 
 
     The average monthly number of persons (excluding directors) employed 
      by the company during the year was: 
 
                                                                           2021          2020 
                                                                         Number        Number 
 
 Management                                                                   5             - 
 Operations                                                                  17             - 
 
 
 
 Total                                                                       22             - 
 
 
 
     Their aggregate remuneration comprised: 
                                                                           2021          2020 
                                                                            GBP           GBP 
 
 Wages and salaries                                                   1,372,616             - 
 Social security costs                                                  151,574             - 
 Pension costs                                                           15,770             - 
 
 
 
                                                                      1,539,960             - 
 
 
 
     Settlement and termination agreements during the period amounted 
      to GBP170,100 (2020: GBPnil), included within the totals above. 
 
7    Directors' remuneration 
                                                                           2021          2020 
                                                                            GBP           GBP 
 
 Remuneration for qualifying services                                   608,693       247,157 
 Amounts paid in respect of departure agreement                         258,923             - 
 Company pension contributions to defined contribution 
  schemes                                                                 2,618             - 
 
 
 
                                                                        870,234       247,157 
 
 
 
     Remuneration disclosed above include the following 
      amounts paid to the highest-paid director: 
 
 Remuneration for qualifying services                                   158,693        58,157 
 
 
 
 During the year, the Company ceased using the servicers of Carleton 
  Curtis, leading to a payment of 52 weeks' notice and other benefits, 
  totalling GBP258,923. 
 
 
 
8    Finance income 
                                                                                        2021           2020 
                                                                                         GBP            GBP 
     Interest income 
 Bank deposits                                                                        10,151            129 
 
 
 
     Total interest income for financial assets that are not held 
      at fair value through profit or loss was GBP10,151. 
 
9    Taxation 
 
     The charge/credit for the year can be reconciled to the loss per 
      the income statement as follows: 
 
                                                                                        2021           2020 
                                                                                         GBP            GBP 
 
 Loss before taxation                                                            (8,815,933)    (2,727,195) 
 
 
 
 Expected tax credit based on a corporation tax 
  rate of 19% (2020: 19%)                                                        (1,675,027)      (518,167) 
 Effect of expenses not deductible in determining 
  taxable profit                                                                      38,815         57,562 
 Unutilised tax losses carried forward                                             1,630,086        440,036 
 Permanent capital allowances in excess of depreciation                              (5,324)          (911) 
 Share-based payment charge                                                           11,450         21,480 
 
 
 
     Taxation charge/credit for the year/period                                            -              - 
 
 
 
     The Company has tax losses of GBP10,885,738 (2020: GBP2,306,341) 
      available to be carried forward against trading profits arising 
      in future periods. At this time, a deferred tax asset has not 
      been recognised due to insufficient certainty over the level of 
      future profits to utilise against this amount. 
 
10   Earnings per share 
 
     The basic earnings per share is calculated by dividing the loss 
      attributable to equity shareholders by the weighted average 
      number of shares in issue. 
                                                                                 2021                  2020 
                                                                                  No.                   No. 
     Number of shares 
 Weighted average number of ordinary shares 
  for basic earnings per share                                            515,708,522           160,342,559 
 
     Earnings                                                                     GBP                   GBP 
 Loss for the period from continued operations                            (8,815,933)           (2,727,195) 
 
 
 
 Earnings for basic and diluted earnings per 
  share being net loss attributable to equity 
  shareholders of the Company for continued operations                    (8,815,933)           (2,727,195) 
 
 
 
     Earnings per share for continuing operations 
 Basic and diluted earnings per share                              pence       (1.70)                (1.70) 
 
 
 
     Outstanding warrants are non-dilutive given the loss for the 
      period. 
 
11   Share-based payments 
 
     The following warrants over ordinary shares have been granted 
      by the Company and are outstanding: 
 
     Options/warrants   Grant date   Expiry period              Exercise  Outstanding         Exercisable 
                                                                 price     at 30 September    at 30 
                                                                           2021               September 
                                                                                              2021 
                                     24 months from the 
                    18 February       first anniversary 
 Warrants            2020             of admission              GBP0.01            3,250,000      3,250,000 
                    13 March         36 months from the 
 Warrants            2020             first vesting date        GBP0.01               75,000         50,000 
                    30 March 
 Warrants            2020            36 months                  GBP0.01            1,000,000      1,000,000 
 Warrants           9 June 2020      36 months                  GBP0.01              250,000        250,000 
 
                                     36 months from the 
 Warrants           18 June 2020      first vesting date        GBP0.06            1,666,666      1,666,666 
 Warrants           19 June 2020     5 years from issue         GBP0.06            6,963,000      6,963,000 
                                     36 months from the 
 Warrants           29 June 2020      first vesting date        GBP0.06              250,000         83,333 
                                     36 months from the 
 Warrants           7 July 2020       first vesting date        GBP0.06              225,000         75,000 
                    5 August 
 Warrants            2020            36 months                  GBP0.06              250,000        250,000 
                    7 August         36 months from the 
 Warrants            2020             first vesting date        GBP0.06              500,000        166,667 
                    14 August        36 months from the 
 Warrants            2020             first vesting date        GBP0.06              750,000        250,000 
                    17 August        36 months from the 
 Warrants            2020             first vesting date        GBP0.06            1,000,000        333,333 
                    20 August        36 months from the 
 Warrants            2020             first vesting date        GBP0.06            1,000,000        333,333 
                    28 August        36 months from the 
 Warrants            2020             first vesting date        GBP0.06              150,000         50,000 
                    2 October 
 Warrants            2020            5 years from issue         GBP0.104          20,584,694     20,584,694 
 
 
 
                                                                                  37,914,360     35,306,026 
 
 
11   Share-based payments 
 
                                             Number of options                      Weighted 
                                                  and warrants                       average 
                                                                                    exercise 
                                                                                       price 
                                                          2021                          2021 
                                                           No.                           GBP 
 Brought forward at 1 October 
  2020                                              26,163,000                          0.04 
 Granted in the 
  period                                            20,584,694                         0.104 
     Forfeited in the period                                 -                             - 
 Exercised in the period                           (3,000,000)                          0.01 
 Lapsed in the period                              (5,833,334)                          0.04 
 
 
 
 Outstanding at 30 September 
  2021                                              37,914,360                          0.08 
 
 
 
 Exercisable at 30 September 
  2021                                              35,306,026                          0.08 
 
 
 
     The weighted average remaining contractual life of options and 
      warrants as at 30 September 2021 is 3.3 years. 
 
     If the exercisable shares had been exercised on 30 September 2021 
      this would have represented 6.37% of the enlarged share capital. 
      At the grant date, the fair value of the warrants issued have 
      been determined using the Black-Scholes option pricing model. 
      Volatility was calculated based on data from comparable esports 
      companies, with an appropriate discount applied due to being an 
      unlisted entity at the grant date, if applicable. Risk-free interest 
      has been based on UK Government Gilt rates. The Company intends 
      to introduce a share-based payment scheme for employees, whereby 
      options are granted between 75,000 and 250,000 shares at an exercise 
      price of GBP0.08, vesting over three years. 
 
12   Intangible assets 
 
                                                                                                    Website 
                                                                                                      costs 
                                                                                                        GBP 
     Cost 
 At 30 September 2020                                                                                39,078 
 Additions                                                                                           34,903 
 
 
 
 At 30 September 2021                                                                                73,981 
 
 
 
     Amortisation and impairment 
 At 30 September 2020                                                                                 3,077 
 Charge for the year                                                                                 21,025 
 
 
 
 At 30 September 2021                                                                                24,102 
 
 
 
     Carrying amount 
 At 30 September 2021                                                                                49,879 
 
 
 
 At 30 September 2020                                                                                36,001 
 
 
13   Property, plant and equipment 
 
                                                                                                     Office 
                                                                                                  equipment 
                                                                                                        GBP 
     Cost 
 At 30 September 2020                                                                                 4,466 
 Additions                                                                                           33,313 
 
 
 
 At 30 September 2021                                                                                37,779 
 
 
 
     Accumulated depreciation and impairment 
 At 30 September 2020                                                                                   124 
 Charge for the year                                                                                  8,058 
 
 
 
 At 30 September 2021                                                                                 8,182 
 
 
 
     Carrying amount 
 At 30 September 2021                                                                                29,597 
 
 
 
 At 30 September 2020                                                                                 4,342 
 
 
 
14   Trade and other receivables 
                                                                                        2021           2020 
                                                                                         GBP            GBP 
 
 Trade receivables                                                                   972,000              - 
 VAT recoverable                                                                     962,633        579,288 
 Other receivables                                                                    22,650              - 
 Prepayments                                                                       1,585,700      1,486,338 
 
 
 
                                                                                   3,542,983      2,065,626 
 
 
 
     The directors consider that the carrying amount of trade and other 
      receivables is approximately equal to their fair value. No significant 
      receivable balances are impaired at the reporting date. 
 
15   Financial instruments 
 
                                                                                        2021           2020 
                                                                                         GBP            GBP 
 
 Financial assets measured 
  at amortised cost                                                               11,043,655      2,517,734 
 Financial liabilities measured 
  at amortised cost                                                                1,620,338      2,092,720 
 
 The directors consider the carrying amounts of financial instruments 
  in the financial statements approximate to their fair values. 
 
 
 
16    Trade and other payables 
                                                                                 2021           2020 
                                                                                  GBP            GBP 
 
 Trade payables                                                               555,828         79,746 
 Accruals                                                                     146,527        227,974 
 Social security and other taxation                                           134,696              - 
 Other payables                                                                     -      1,785,000 
 
 
 
                                                                              837,051      2,092,720 
 
 
 
      Other payables in 2020 relates to amounts paid in advance for 
       share capital issued post-period end. 
 
17    Deferred revenue 
                                                                                 2021           2020 
                                                                                  GBP            GBP 
 
 Arising from sponsorship income                                              783,288              - 
 
 
 
      All deferred revenues are expected to be recognised within 12 
       months from the reporting date. 
 
18    Retirement benefit schemes 
 
      Defined contribution schemes 
      The Company operates a defined contribution pension scheme for 
       all qualifying employees. The assets of the scheme are held separately 
       from those of the Company in an independently administered fund. 
      The total costs charged to income in respect of defined contribution 
       plans is GBP18,388 (2020: GBPnil) 
 
19    Share capital and premium 
                                            Number of    Share capital  Share premium          Total 
                                               shares 
                                                  No.              GBP            GBP            GBP 
 
 At 1 October 2020                        264,617,362          264,617      4,880,511      5,145,128 
 Issue of ordinary shares 
  (02/10/2020)                            250,000,000          250,000     19,750,000     20,000,000 
 Issue of ordinary shares 
  (22/10/2020)                              1,500,000            1,500         13,500         15,000 
 Issue of ordinary shares 
  (07/01/2021)                              2,500,000            2,500         72,500         75,000 
 Share issue costs deducted 
  from share premium                                -                -    (2,073,794)      (2,073,794) 
 
 
 
 At 30 September 2021                     518,617,362          518,617     22,642,717     23,161,334 
 
 
 
 On 2 October 2020, in the Company's initial public offering, 
  250,000,000 ordinary shares were issued at GBP0.08 each (premium 
  of GBP0.079 per share). 4,000,000 ordinary shares have also been 
  issued which includes 3,000,000 on the exercise of Director warrants. 
 
 
 
20    Operating lease commitments 
      Subsequent to the year end, the Company entered into a lease 
       for a 9,831 square foot building in a prime location in London's, 
       Shoreditch. The lease agreement is for ten years, which includes 
       a 26-month rent free period and has a five year break clause. 
 
 
                                                                          2021           2020 
                                                                           GBP            GBP 
 
      Within one year                                                        -              - 
 Between two and five years                                          1,900,000              - 
      In over five years                                                     -              - 
 
 
 
                                                                     1,900,000              - 
 
 
 
21    Financial commitments 
 In May 2020, the Company entered into an influencer agreement 
  with Footwork Productions Limited. Pursuant to this agreement, 
  Footwork will procure that David Beckham provides certain personal 
  services to the Company, including personal appearances and social 
  media posts. In addition Footwork will provide the Company with 
  a non-exclusive, non-transferable licence to use David Beckham's 
  name, voice, biography, image and likeness and signature to advertise 
  and promote the Company for a five-year term. In consideration 
  for these services the Company will pay Footwork an annual fee 
  equal to 15% of the net proceeds of all of the Company's merchandising 
  sales and 15% of all sponsorship revenue received in respect 
  of contracts entered into during the term. Such payments will 
  be subject to a minimum payment of GBP2,250,000 in the first 
  twelve-month period, and further annual minimum payments of GBP2,500,000 
  in the second year, GBP3,000,000 in the third year, GBP3,500,000 
  in the fourth year and GBP4,000,000 in the final year of the 
  term. Of these amounts, GBP10,500,000 is remaining as payable 
  over the next three years. 
 
22    Events after the reporting date 
 In January 2022, the Company signed a new sponsorship deal with 
  BitStamp, one of the world's longest running crypto exchanges. 
  BitStamp will be given marketing rights and prominent exposure 
  across Guild's team jersey and digital content. The deal will 
  generate GBP4.5m in revenue for the Company over three years. 
  In December 2021, the Company entered into a lease for a 9,831 
  square foot building in a prime location in London's, Shoreditch. 
  The lease agreement is for ten years, which includes a 26-month 
  rent free period and has a five year break clause. When fully 
  operational, the building will be Guild's main headquarters, 
  featuring state-of-the-art spaces for Guild's pro teams, training 
  academy, event space, operations, and an entertainment hub. The 
  Guild headquarters is a major sponsorship asset. 
 
23    Controlling party 
 The directors do not consider there to be an ultimate controlling 
  party. 
 
 
 
24    Related-party transactions 
      During the period to 30 September 2021, Bad Moon Talent LLC, 
       a company for which Andrew Drake (non-executive director of Guild 
       Esports plc) is the CEO and 55% shareholder provided esports 
       consulting and talent agent services to the Company. The total 
       amount paid during the year was GBP37,475 and no amounts remained 
       payable at the year end. 
      During the period, Derek Lew and Andrew Drake (non-executive 
       directors of the Company) each exercised warrants of 1,500,000 
       ordinary shares at an exercise price of GBP0.01, on 22 October 
       2020 and 7 January 2021 respectively. The share price on these 
       dates was GBP0.07 and GBP0.06 respectively. 
 
25    Cash absorbed by operations 
                                                                         2021           2020 
                                                                          GBP            GBP 
 
 Loss for the year after tax                                      (8,815,933)      (2,727,195) 
 
      Adjustments for: 
 Investment income                                                   (10,151)            (129) 
 Amortisation and impairment of intangible assets                      21,025          3,077 
 Depreciation and impairment of property, plant 
  and equipment                                                         8,058            124 
 Services settled by issue of shares                                        -        144,900 
 Services settled by issue of warrants                                 60,265        113,050 
 
      Movements in working capital: 
 Increase in trade and other receivables                          (1,477,357)      (2,065,626) 
 (Decrease)/increase in trade and other payables                  (1,255,669)      2,092,720 
 Increase in deferred revenue                                         783,288              - 
 
 
 
 Cash absorbed by operations                                     (10,686,474)      (2,439,079) 
 
 
 
 

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(END) Dow Jones Newswires

January 31, 2022 01:59 ET (06:59 GMT)

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