Immotion Group PLC 54 month - 40 Seat VR Theatre Deal Signed
RNS Number : 0752M
Immotion Group PLC
19 May 2022
Immotion Group plc
("Immotion", the "Company" or the "Group")
54 month - 40 Seat VR Theatre deal signed with Milwaukee County
Following our recent results and Company update on 26 April
2022, Immotion confirms the signing of a revenue share agreement
with Milwaukee County Zoo, Wisconsin, USA for the installation of a
40-seat VR Theatre, including pre-show. Milwaukee County Zoo boasts
an annual footfall of 1.3m visitors, with peak summer days seeing
over 10,000 visitors.
Immotion will utilise a 500 square metre stand-alone building in
the heart of the zoo to create this amazing new attraction. The
theatre will feature Immotion's latest live-action experience,
"Gorilla Trek," which was created in association with the Dian
Fossey Gorilla Fund.
Visitors will be virtually transported to the mountains of
Rwanda where they immerse themselves in the habitat and daily lives
of the endangered mountain gorilla. Themed inside and out by
Immotion's design team, the immersive experience centre will
feature an extensive pre-show where guests interact with
touch-screen displays and infographics, giving them a valuable
understanding of the plight of the mountain gorilla and a chance to
learn more about the individual gorillas featured in the film, in
addition to those in the zoo itself. The outside theming will
feature giant LED walls surrounding the entrance portal, enticing
visitors to the new attraction.
Work will commence immediately with a target opening date of the
second half of July 2022 and the contract will continue until 31
The installations at Milwaukee County Zoo, Pittsburgh Zoo
(announced 27 April 2022) and the additional seats to be installed
at Sea Life London (announced 11 April 2022) will take the number
of new headsets installed this calendar year to 108 when completed
(and the overall estate to 468).
The new seats, including motion platforms and VR headsets, will
be fulfilled from stock currently held by Immotion.
Trading continues to be in line with our expectations, with
unaudited revenue of circa GBP870k for our core Location Based
Entertainment ("LBE") business in April 2022. This brings total
unaudited LBE revenue to GBP2.7m in the four months to 30 April
2022 (versus GBP2.3m in the first 6 months of 2021).
Martin Higginson, CEO, Immotion Group plc said:
"We are pleased to confirm the signing of a new 40 seat VR
theatre at Milwaukee County Zoo. Our team have worked incredibly
hard to secure this major signing.
"The focus on both aquariums and zoos is starting to pay
dividends, and I believe that once other zoos see this latest
installation our order book will get even busier. Based on
discussions and pipeline, we continue to be very excited at our
prospects for further growth."
Rod Findley, President, LBE & Group Commercial Director,
Immotion Group plc said:
"The Milwaukee County Zoo project will be a flagship
installation as we move forward with our 2022 zoo initiative. This
experience centre will truly highlight the talents that make
Immotion the leader in immersive edutainment for zoos and
aquariums. From the moment the guest steps into the building, they
are transported to the mountains of Rwanda; the pre-show engages
them and sets the stage for an unforgettable VR journey into the
heart of a mountain gorilla family. We could not be more proud to
be working with our partners at Milwaukee County Zoo who have a
clear and forward-thinking vision of how to integrate new
technologies into their zoo offering."
For further information please visit www.immotion.co.uk , or
Immotion Group plc Martin Higginson email@example.com
WH Ireland Limited Jessica Cave Tel + 44 (0) 207 220 1666
(Nomad and Joint Broker) Darshan Patel
Alvarium Capital Partners Alex Davies Tel: +44 (0) 207 195 1458
Shard Capital Partners Damon Heath Tel: +44 (0) 20 7186
LLP Erik Woolgar 9900
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of Article 7 of the UK version of Regulation (EU) No 596/2014 which
is part of UK law by virtue of the European Union (Withdrawal) Act
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(END) Dow Jones Newswires
May 19, 2022 02:02 ET (06:02 GMT)
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