In The Style Group PLC Appointments of CEO and Chief Brand Officer
12 Noviembre 2021 - 01:00AM
UK Regulatory (RNS & others)
RNS Number : 1623S
In The Style Group PLC
12 November 2021
12 November 2021
In The Style Group plc
(" In The Style " or the "Group")
APPOINTMENTS OF CEO AND CHIEF BRAND OFFICER
In The Style strengthens executive leadership team with the
appointments of Sam Perkins as CEO and Adam Frisby as Chief Brand
In The Style, the fast-growing e-commerce womenswear fashion
brand with an innovative influencer collaboration model, is pleased
to announce the appointment of Sam Perkins as Group CEO, with
effect from 17 January.
Having led the company for the last seven years, including
through its successful IPO earlier this year, Adam Frisby, Founder
and CEO of the Group, has taken the decision to become Chief Brand
Officer, a newly created Board level Executive Director role with
responsibility for developing the Group's influencer partnerships
and the brand's creative direction. Adam alongside the rest of the
In The Style Board believe these appointments will enable the Group
to deliver the next stages of long-term growth ambitions and
achieve the brand's significant potential.
Sam has a successful and proven track record of delivering
strategic and commercial success across multichannel and pureplay
retailers. He joins In The Style from The Very Group, where he has
held the role of Managing Director of the Group's retail division
since 2018 and has helped to drive the company's transformation
from a multi-brand catalogue business to a fast-paced pure-play
retailer. The Very Group is one of the UK's largest digital
pure-play businesses and owner of the Very and Littlewoods brands.
In 2021, its retail division recorded revenues of more than
GBP1.9bn. Prior to joining The Very Group in 2015 as Group
Merchandising Director, Sam held various leadership roles at Tesco
PLC and previously held senior roles at Nestle and PepsiCo.
Jim Sharp, Non-Executive Chairman , commented: "We are delighted
that Sam will join In The Style as the Group's new CEO. Not only is
Sam a truly outstanding candidate with a proven track record of
delivering transformational growth at some of the UK's best-known
retail brands, but his appointment as CEO will also enable Adam to
focus his energy and talent on the newly created role of Chief
Brand Officer with responsibility for developing In The Style's
influencer relationships, leading the Group's product design, and
spearheading the brand's creative development.
Sam's decision to join In The Style is testament to the Group's
exciting ambitions and opportunities. I have every confidence that
Sam and Adam will form a formidable partnership to drive forward
the brand's continued expansion."
Sam Perkins , commented: "In The Style is a fantastic,
innovative brand at an incredibly exciting time in its growth
journey. The brand stands out in the market for its truly
differentiated model and authentic inclusive brand values.
"Adam is an inspirational Founder and I have huge admiration for
the business that he has built. I am looking forward to working
alongside him and the rest of the senior management team to
continue the Group's exciting growth and successfully deliver on
its significant long-term potential."
Adam Frisby commented: "I'm really pleased to welcome Sam to In
The Style. Not only does he have a fantastic track record at some
amazing retail businesses, but it's also clear that we share a
common vision for the future of In The Style.
With the scale of the business that we are today, and with the
many growth opportunities we have to go after, I felt that now is
the right time to further strengthen our senior management team.
Sam brings relevant experience of scaling up very successful retail
brands and his appointment will enable me to focus on the areas of
the business where the Board and I believe I can make the biggest
contributions to our future success. I'm really looking forward to
working closely with Sam to successfully grow this wonderful brand
and am incredibly excited about its future."
Pursuant to Schedule Two Paragraph (g) of the AIM Rules, the
following information is disclosed in respect of Sam Perkins (aged
During the past five years, Sam has held no company
Sam holds no ordinary shares in In The Style.
The information contained within this announcement is deemed by
the Group to constitute inside information as stipulated under the
Market Abuse Regulation (EU) No. 596/2014 as amended by The Market
Abuse (Amendment) (EU Exit) Regulations 2019.
In The Style Group plc Via Hudson Sandler
Jim Sharp, Non-Executive Chairman
Adam Frisby, CEO
Paul Masters, COO & CFO
Liberum Capital Limited Tel: +44 20 3100 2222
(Nominated Adviser and Sole
Hudson Sandler email@example.com
Notes to Editors
In The Style is a fast-growing digital womenswear fashion brand
with an innovative influencer collaboration model.
Founded in 2013 by entrepreneur Adam Frisby, the brand champions
female empowerment, inclusivity, body positivity and real
The brand's innovative and highly adaptable influencer
collaboration model, which sees it work with influencers on a
long-term basis to collaboratively design, develop and promote
branded collections, differentiates it from competitors.
In The Style currently partners with a stable of more than 15
influencers, including Stacey Solomon, Dani Dyer, Jacqueline Jossa
and Billie Faiers. Together they enjoy a combined global social
media reach of almost 30m followers.
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(END) Dow Jones Newswires
November 12, 2021 02:00 ET (07:00 GMT)
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