In The Style Group PLC ITS raises GBP500,000 for The Bowelbabe Fund
27 Mayo 2022 - 1:01AM
RNS Non-Regulatory
TIDMITS
In The Style Group PLC
27 May 2022
In The Style raises GBP500,000 for The Bowelbabe Fund for Cancer
Research UK in just one week
The full Dame Deborah James x In The Style collection in aid of
The Bowelbabe Fund for Cancer Research UK has now launched
In The Style is proud to announce that it has raised half a
million pounds in aid of The Bowelbabe Fund for Cancer Research
UK.
The funds have been raised through the sale of the Dame Deborah
James 'Rebellious Hope' t-shirt, the first item to be unveiled to
customers from In The Style's Dame Deborah James collection, as
well as from the sale of products within the full collection during
the evening of its launch on Thursday.
The amount was raised over just one week, reflecting the huge
amount of support of In The Style's customers and those that have
followed Deborah's inspirational journey, all of whom have been
keen to support The Bowelbabe Fund for Cancer Research UK's
important mission.
The milestone donation is announced as In The Style's full Dame
Deborah James collection l aunches to customers, having been
unveiled at 7pm yesterday .
The Bowelbabe Fund for Cancer Research UK will support causes
and projects that Deborah is passionate about, such as funding
clinical trials and research into personalised medicine that could
result in new treatments for cancer patients, including projects in
collaboration with partners such as The Institute of Cancer
Research and The Royal Marsden, and supporting campaigns to raise
awareness of cancer, such as Bowel Cancer UK's Never Too Young
campaign. Since The Bowelbabe Fund was announced, it has already
surpassed GBP6,000,000 in donations.
The collection c omprises 18 products and is available in sizes
6-28. It includes dresses, skirts, blazers, shirts and blouses,
t-shirts and hair accessories, with each and every piece perfectly
encapsulating the British summertime and activities that Dame
Deborah loves.
In The Style Founder & Chief Brand Officer Adam Frisby
added, "I am absolutely delighted that we have managed to raise
GBP500,000 for The Bowel Babe Fund in just a few days since
releasing the t-shirt and more recently, the full collection. I
want to say a huge thank you to both In The Style and Deborah's
followers for the huge support they have shown. It will make such a
huge impact.
"I am so thrilled for Deborah, speaking to her last night she
was overwhelmed with happiness at how people have supported the
collection and just how much it has raised. It was a dream for
Deborah to be able to see this launch happen. She has worked so
hard on it, and it really is a collection that encapsulates
everything In The Style and Dame Deborah stand for
"We are so proud to have raised so much for The Bowelbabe Fund
and we look forward to raising even more important funds over the
coming weeks."
In The Style would like to extend its thanks to logistics
partners Evri and Mandarin Global Logistics for their support with
reduction on delivery costs, to increase the amount paid to the The
Bowelbabe Fund.
ENDS
Hudson Sandler +44 (0)20 7796 4133
Alex Brennan inthestyle@hudsonsandler.com
Lucy Wollam
Ben Wilson
Notes to Editors
In The Style is a fast-growing digital womenswear fashion brand
with an innovative social media influencer collaboration model.
Founded in 2013 by entrepreneur Adam Frisby, the brand champions
female empowerment, inclusivity, body positivity and real
beauty.
The brand's innovative and highly adaptable influencer
collaboration model, which sees it work with influencers on a
long-term basis to collaboratively design, develop and promote
branded collections, differentiates it from competitors.
In The Style currently partners with a stable of 25+
influencers, including Jac Jossa, Stacey Solomon and Lorna Luxe.
Together they enjoy a combined global social media reach of over
30m followers.
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END
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