TIDMUBG
RNS Number : 7200Q
Unbound Group PLC
30 June 2022
Unbound Group plc ("Company" or "Group")
Curated multi-brand platform announces initial partner
brands
Trading update & Change of Nominated Adviser &
Broker
30 June 2022
Unbound Group plc today announces the launch of its curated
multi-brand platform to offer a broader range of new partner brands
and complementary own-brand products for its core 55+ customer
demographic. The Group is initially launching its partner brand
offering within apparel and specialist footwear categories.
Starting from 28(th) July 2022 through to October 2022, the Group
will onboard 14 partner brands which will be sold on its new
platform. These will be followed in due course by expansion into
other areas including wellness and its own Unbound Group
brands.
First Partner Brands for Platform Launch
The Group is delighted to announce the following 14 brands,
across apparel and specialist footwear categories:
-- Apparel
- Rohan, Asquith of London, Boody, Noa Noa, Part Two, Kaffe,
Soaked in Luxury, Cream, and Lakeland Leather
-- Footwear
- Birkenstock, Muck Boots, Geox, Sketchers and Hush Puppies
The launch of the aforementioned brands will be phased on the
Unbound platform from July through to October.
Building on the digital strengths, customer loyalty and growing
(currently 4.6m) customer database, which represents some 30% of
the UK 55+ female population , each brand has been curated to meet
the needs of our customers, based on relevancy, desirability,
specialism and sustainability criteria, following a careful
selection process and data-driven insights. It is therefore
expected that the introduction of these brands to Unbound Group
will benefit from greater engagement and an uplift in cross and
up-sell opportunities.
Unbound Group is currently exploring a number of opportunities
which will further evolve and accelerate its growth strategy. As a
result of insights gained from Hotter and the specific 55+ customer
demographic that the business serves, the Board believes that there
is a significant opportunity to drive increased customer activity
and loyalty from its current subscriber base.
Hotter Shoes - Trading Update and new Garden Centre
Concessions
Following the Q1 trading update issued on 22 May 2022, the
Company confirms that Hotter continues to trade in line with the
Board's expectations for the year ending 5 February 2023.
During the course of June, the business has opened two new
garden centre concessions within the Notcutts chain at Rivendell,
Cheshire and Garden Pride, East Sussex. This remains a key channel
as a low cost and flexible retail format ideally situated for our
target demographic within garden centre locations that will
increasingly play a key role in connecting us with our
customers.
Ian Watson, Chief Executive Officer of Unbound Group plc,
commented:
"It's great to see our team's effort coming to fruition as we
prepare for the launch of the Unbound platform. Over the past
months we have carefully selected a number of brands that we are
pleased to announce today, who we look to build a long-term
partnership with and who will be part of our initial platform
launch from 28(th) July. We look forward to developing more
partnership opportunities over the coming months as we expand our
curated offer."
Change of Nominated Adviser and Broker
The Board of Directors today announces the appointment of Singer
Capital Markets as the Company's Nominated Advisor and Sole Broker,
effective immediately.
ENDS
Enquiries
Unbound Group plc
Dan Lampard / Jenna Shillcock
020 3874 8300
Singer Capital Markets
Peter Steel / Tom Salvesen / Alaina Wong / Kailey Aliyar
020 7496 3000
Vico Partners
Sofia Newitt
020 3957 5045
Notes to Editors
Unbound Group plc
Unbound Group plc is the parent company for a group selling a
range of brands focused on the 55+ demographic. Unbound Group will
build on the solid foundation of Hotter Shoes, its current main
business, to grow value through its curated, multi-brand retail
platform supporting the active lifestyles of the 55+ demographic
with a range of products and services. Unbound Group's platform
will be powered by Mirakl's leading marketplace technology to
enable the Group to partner seamlessly with selected third-party
brands. Unbound Group's expanded offering beyond footwear will
feature a broad range of active lifestyle products and services,
with third-party complementary brands featuring alongside new
Unbound Group brands, as well as Hotter.
Hotter Shoes
Hotter Shoes, an Unbound Group plc company, is one of the UK's
leading specialist footwear brands, selling over 1.4 million pairs
of shoes per year. Hotter's footwear has an uncompromising focus on
'customised comfort' and perfect fit through the use of its
differentiating technology, including its e-commerce platform, 3D
foot scanner and augmented reality app which enables the consumer
to try products virtually from home. Hotter has been transformed
from a retail to a digitally led, omni-channel business over the
past 3 years, selling its footwear to over 4 million customers via
online, its direct mail order channel and its targeted 17
Technology Centres and 8 garden centre concessions in the UK. With
its clearly defined, large and growing target demographic, Hotter
now reaches some 30% of the female population in the UK over the
age of 55. Digital partnerships have recently been established with
several online retailers including Next, John Lewis, The Very Group
and M&S.
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END
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