TIDMXPF

RNS Number : 4666V

XP Factory PLC

13 December 2021

13 December 2021

XP Factory plc (AIM: XPF)

("XP Factory" or the "Company")

Director/PDMR Shareholding - The XP Factory plc Share Incentive Plan (the "SIP")

As previously announced on 5 February 2021, the SIP is a tax-advantaged all-employee share scheme under which eligible participating employees of XP Factory can elect to purchase ordinary shares of 1.25p each in the Company ("Ordinary Shares") via the SIP trustee using monthly salary deductions. Ordinary Shares acquired in this manner are referred to as "Partnership Shares" and, for each Partnership Share purchased, participants are awarded one further Ordinary Share, known as a "Matching Share", at nil cost.

On 13 December 2021, XP Factory received notification from Yorkshire Building Society, the trustee of the SIP, that, on 10 December 2021, it purchased an aggregate of 1,984 Partnership Shares in the market at a price of 30.285p per share on behalf of those Directors / PDMRs set out in the table below. At the same time, these individuals were also awarded (for no consideration) their corresponding Matching Shares.

 
     Director /          Number of          Number of           Total beneficial holding 
        PDMR             Partnership      Matching Shares      of Ordinary Shares following 
                       Shares acquired    acquired under            these acquisitions 
                          under the         the SIP on 
                          SIP on 10         10 December 
                        December 2021          2021 
                                                            No. of Ordinary     Approximate 
                                                                 Shares        % of Company's 
                                                                                issued share 
                                                                                  capital 
                                                           ----------------  ---------------- 
  Richard Harpham           496                496              868,931            0.60% 
                     -----------------  -----------------  ----------------  ---------------- 
    Graham Bird             496                496             1,784,861           1.22% 
                     -----------------  -----------------  ----------------  ---------------- 
   Andrew Jacobs            496                496              776,584            0.53% 
                     -----------------  -----------------  ----------------  ---------------- 
 Sarah Lloyd-Baker          496                496              99,032             0.07% 
                     -----------------  -----------------  ----------------  ---------------- 
 

The following notifications are intended to satisfy the Company's obligations under Article 19(3) of EU Regulation No 596/2014 (the Market Abuse Regulation).

 
  1    Details of the person discharging managerial responsibilities/person 
        closely associated 
      ------------------------------------------------------------------------------ 
  a)   Name                         Richard Harpham 
----  --------------------------  -------------------------------------------------- 
  2    Reason for the notification 
----  ------------------------------------------------------------------------------ 
  a)   Position/status              Director, Chief Executive Officer 
----  --------------------------  -------------------------------------------------- 
  b)   Initial                      Initial Notification 
        notification/ 
        Amendment 
----  --------------------------  -------------------------------------------------- 
  3    Details of the issuer, emission allowance market participant, 
        auction platform, auctioneer or auction monitor 
----  ------------------------------------------------------------------------------ 
  a)   Name                         XP Factory plc 
----  --------------------------  -------------------------------------------------- 
  b)   LEI                          213800CMIYV5Q38P2487 
----  --------------------------  -------------------------------------------------- 
  4    Details of the transaction(s): section to be repeated for 
        (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions have 
        been conducted 
----  ------------------------------------------------------------------------------ 
  a)   Description of               Ordinary shares of 1.25 pence ("Shares") 
        the financial 
        instrument, type 
        of instrument 
---- 
       Identification               GB00BDB79J29 
        code 
----  --------------------------  -------------------------------------------------- 
  b)   Nature of the               Shares purchased under the "Partnership Share" 
        transaction                 element of the Company's all-employee Share 
                                    Incentive Plan. 
----  --------------------------  -------------------------------------------------- 
  c)   Price(s) and volume(s)        Price(s)     Volume(s) 
                                                  ---------- 
                                     GBP0.30285       496 
                                    ------------  ---------- 
----  --------------------------  -------------------------------------------------- 
  d)    Aggregated information      Not applicable 
          *    Aggregated volume 
 
 
          *    Price 
----  --------------------------  -------------------------------------------------- 
  e)   Date of the transaction     10 December 2021 
----  --------------------------  -------------------------------------------------- 
  f)   Place of the transaction    London Stock Exchange 
----  --------------------------  -------------------------------------------------- 
  4    Details of the transaction(s): section to be repeated for 
        (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions have 
        been conducted 
----  ------------------------------------------------------------------------------ 
  a)   Description of               Ordinary shares of 1.25 pence ("Shares") 
        the financial 
        instrument, type 
        of instrument 
---- 
       Identification               GB00BDB79J29 
        code 
----  --------------------------  -------------------------------------------------- 
  b)   Nature of the               Shares awarded under the "Matching Share" element 
        transaction                 of the Company's all-employee Share Incentive 
                                    Plan. 
----  --------------------------  -------------------------------------------------- 
  c)   Price(s) and volume(s)       Price(s)    Volume(s) 
                                                ---------- 
                                      GBP0.00       496 
                                    ----------  ---------- 
----  --------------------------  -------------------------------------------------- 
  d)    Aggregated information      Not applicable 
          *    Aggregated volume 
 
 
          *    Price 
----  --------------------------  -------------------------------------------------- 
  e)   Date of the transaction     10 December 2021 
----  --------------------------  -------------------------------------------------- 
  f)   Place of the transaction    London Stock Exchange 
----  --------------------------  -------------------------------------------------- 
 
 
  1    Details of the person discharging managerial responsibilities/person 
        closely associated 
      ------------------------------------------------------------------------------ 
  a)   Name                         Graham Bird 
----  --------------------------  -------------------------------------------------- 
  2    Reason for the notification 
----  ------------------------------------------------------------------------------ 
  a)   Position/status              Director, Chief Financial Officer 
----  --------------------------  -------------------------------------------------- 
  b)   Initial                      Initial Notification 
        notification/ 
        Amendment 
----  --------------------------  -------------------------------------------------- 
  3    Details of the issuer, emission allowance market participant, 
        auction platform, auctioneer or auction monitor 
----  ------------------------------------------------------------------------------ 
  a)   Name                         XP Factory plc 
----  --------------------------  -------------------------------------------------- 
  b)   LEI                          213800CMIYV5Q38P2487 
----  --------------------------  -------------------------------------------------- 
  4    Details of the transaction(s): section to be repeated for 
        (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions have 
        been conducted 
----  ------------------------------------------------------------------------------ 
  a)   Description of               Ordinary shares of 1.25 pence ("Shares") 
        the financial 
        instrument, type 
        of instrument 
---- 
       Identification               GB00BDB79J29 
        code 
----  --------------------------  -------------------------------------------------- 
  b)   Nature of the               Shares purchased under the "Partnership Share" 
        transaction                 element of the Company's all-employee Share 
                                    Incentive Plan. 
----  --------------------------  -------------------------------------------------- 
  c)   Price(s) and volume(s)        Price(s)     Volume(s) 
                                                  ---------- 
                                     GBP0.30285       496 
                                    ------------  ---------- 
----  --------------------------  -------------------------------------------------- 
  d)    Aggregated information      Not applicable 
          *    Aggregated volume 
 
 
          *    Price 
----  --------------------------  -------------------------------------------------- 
  e)   Date of the transaction     10 December 2021 
----  --------------------------  -------------------------------------------------- 
  f)   Place of the transaction    London Stock Exchange 
----  --------------------------  -------------------------------------------------- 
  4    Details of the transaction(s): section to be repeated for 
        (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions have 
        been conducted 
----  ------------------------------------------------------------------------------ 
  a)   Description of               Ordinary shares of 1.25 pence ("Shares") 
        the financial 
        instrument, type 
        of instrument 
---- 
       Identification               GB00BDB79J29 
        code 
----  --------------------------  -------------------------------------------------- 
  b)   Nature of the               Shares awarded under the "Matching Share" element 
        transaction                 of the Company's all-employee Share Incentive 
                                    Plan. 
----  --------------------------  -------------------------------------------------- 
  c)   Price(s) and volume(s)       Price(s)    Volume(s) 
                                                ---------- 
                                      GBP0.00       496 
                                    ----------  ---------- 
----  --------------------------  -------------------------------------------------- 
  d)    Aggregated information      Not applicable 
          *    Aggregated volume 
 
 
          *    Price 
----  --------------------------  -------------------------------------------------- 
  e)   Date of the transaction     10 December 2021 
----  --------------------------  -------------------------------------------------- 
  f)   Place of the transaction    London Stock Exchange 
----  --------------------------  -------------------------------------------------- 
 
 
  1    Details of the person discharging managerial responsibilities/person 
        closely associated 
      ------------------------------------------------------------------------------ 
  a)   Name                         Andrew Jacobs 
----  --------------------------  -------------------------------------------------- 
  2    Reason for the notification 
----  ------------------------------------------------------------------------------ 
  a)   Position/status              PDMR, COO 
----  --------------------------  -------------------------------------------------- 
  b)   Initial                      Initial Notification 
        notification/ 
        Amendment 
----  --------------------------  -------------------------------------------------- 
  3    Details of the issuer, emission allowance market participant, 
        auction platform, auctioneer or auction monitor 
----  ------------------------------------------------------------------------------ 
  a)   Name                         XP Factory plc 
----  --------------------------  -------------------------------------------------- 
  b)   LEI                          213800CMIYV5Q38P2487 
----  --------------------------  -------------------------------------------------- 
  4    Details of the transaction(s): section to be repeated for 
        (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions have 
        been conducted 
----  ------------------------------------------------------------------------------ 
  a)   Description of               Ordinary shares of 1.25 pence ("Shares") 
        the financial 
        instrument, type 
        of instrument 
---- 
       Identification               GB00BDB79J29 
        code 
----  --------------------------  -------------------------------------------------- 
  b)   Nature of the               Shares purchased under the "Partnership Share" 
        transaction                 element of the Company's all-employee Share 
                                    Incentive Plan. 
----  --------------------------  -------------------------------------------------- 
  c)   Price(s) and volume(s)        Price(s)     Volume(s) 
                                                  ---------- 
                                     GBP0.30285       496 
                                    ------------  ---------- 
----  --------------------------  -------------------------------------------------- 
  d)    Aggregated information      Not applicable 
          *    Aggregated volume 
 
 
          *    Price 
----  --------------------------  -------------------------------------------------- 
  e)   Date of the transaction     10 December 2021 
----  --------------------------  -------------------------------------------------- 
  f)   Place of the transaction    London Stock Exchange 
----  --------------------------  -------------------------------------------------- 
  4    Details of the transaction(s): section to be repeated for 
        (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions have 
        been conducted 
----  ------------------------------------------------------------------------------ 
  a)   Description of               Ordinary shares of 1.25 pence ("Shares") 
        the financial 
        instrument, type 
        of instrument 
---- 
       Identification               GB00BDB79J29 
        code 
----  --------------------------  -------------------------------------------------- 
  b)   Nature of the               Shares awarded under the "Matching Share" element 
        transaction                 of the Company's all-employee Share Incentive 
                                    Plan. 
----  --------------------------  -------------------------------------------------- 
  c)   Price(s) and volume(s)       Price(s)    Volume(s) 
                                                ---------- 
                                      GBP0.00       496 
                                    ----------  ---------- 
----  --------------------------  -------------------------------------------------- 
  d)    Aggregated information      Not applicable 
          *    Aggregated volume 
 
 
          *    Price 
----  --------------------------  -------------------------------------------------- 
  e)   Date of the transaction     10 December 2021 
----  --------------------------  -------------------------------------------------- 
  f)   Place of the transaction    London Stock Exchange 
----  --------------------------  -------------------------------------------------- 
 
 
  1    Details of the person discharging managerial responsibilities/person 
        closely associated 
      ------------------------------------------------------------------------------ 
  a)   Name                         Sarah Lloyd-Baker 
----  --------------------------  -------------------------------------------------- 
  2    Reason for the notification 
----  ------------------------------------------------------------------------------ 
  a)   Position/status              PDMR, CMO 
----  --------------------------  -------------------------------------------------- 
  b)   Initial                      Initial Notification 
        notification/ 
        Amendment 
----  --------------------------  -------------------------------------------------- 
  3    Details of the issuer, emission allowance market participant, 
        auction platform, auctioneer or auction monitor 
----  ------------------------------------------------------------------------------ 
  a)   Name                         XP Factory plc 
----  --------------------------  -------------------------------------------------- 
  b)   LEI                          213800CMIYV5Q38P2487 
----  --------------------------  -------------------------------------------------- 
  4    Details of the transaction(s): section to be repeated for 
        (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions have 
        been conducted 
----  ------------------------------------------------------------------------------ 
  a)   Description of               Ordinary shares of 1.25 pence ("Shares") 
        the financial 
        instrument, type 
        of instrument 
---- 
       Identification               GB00BDB79J29 
        code 
----  --------------------------  -------------------------------------------------- 
  b)   Nature of the               Shares purchased under the "Partnership Share" 
        transaction                 element of the Company's all-employee Share 
                                    Incentive Plan. 
----  --------------------------  -------------------------------------------------- 
  c)   Price(s) and volume(s)        Price(s)     Volume(s) 
                                                  ---------- 
                                     GBP0.30285       496 
                                    ------------  ---------- 
----  --------------------------  -------------------------------------------------- 
  d)    Aggregated information      Not applicable 
          *    Aggregated volume 
 
 
          *    Price 
----  --------------------------  -------------------------------------------------- 
  e)   Date of the transaction     10 December 2021 
----  --------------------------  -------------------------------------------------- 
  f)   Place of the transaction    London Stock Exchange 
----  --------------------------  -------------------------------------------------- 
  4    Details of the transaction(s): section to be repeated for 
        (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions have 
        been conducted 
----  ------------------------------------------------------------------------------ 
  a)   Description of               Ordinary shares of 1.25 pence ("Shares") 
        the financial 
        instrument, type 
        of instrument 
---- 
       Identification               GB00BDB79J29 
        code 
----  --------------------------  -------------------------------------------------- 
  b)   Nature of the               Shares awarded under the "Matching Share" element 
        transaction                 of the Company's all-employee Share Incentive 
                                    Plan. 
----  --------------------------  -------------------------------------------------- 
  c)   Price(s) and volume(s)       Price(s)    Volume(s) 
                                                ---------- 
                                      GBP0.00       496 
                                    ----------  ---------- 
----  --------------------------  -------------------------------------------------- 
  d)    Aggregated information      Not applicable 
          *    Aggregated volume 
 
 
          *    Price 
----  --------------------------  -------------------------------------------------- 
  e)   Date of the transaction     10 December 2021 
----  --------------------------  -------------------------------------------------- 
  f)   Place of the transaction    London Stock Exchange 
----  --------------------------  -------------------------------------------------- 
 

Enquiries:

 
XP Factory plc                                     +44 (0) 20 7846 3322 
Richard Harpham (Chief Executive Officer) 
Graham Bird (Chief Financial Officer) 
Kam Bansil (Investor Relations) 
 
Shore Capital, NOMAD and Joint Broker               +44 (0) 20 7408 4050 
Tom Griffiths, David Coaten (Corporate Advisory) 
Fiona Conroy (Corporate Broking) 
 
Zeus Capital, Joint Broker                         +44 (0) 20 3829 5000 
John Goold 
Daniel Harris 
 
IFC Advisory, Financial PR                         +44 (0) 20 3934 6630 
Graham Herring 
Florence Chandler 
 

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END

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December 13, 2021 07:47 ET (12:47 GMT)

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