Luxury Jewelry Brand L’azurde Launches Elegant New Composable Commerce Website on BigCommerce
21 Mayo 2024 - 7:00AM
Business Wire
With an integrated tech stack built in just
five months, L’azurde has seen its conversion rates double
alongside significant improvements in sales growth, uptime and site
stability
BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce
platform for fast-growing and established B2C and B2B brand and
retailers, today announced that L’azurde Company for Jewelry, one
of the Middle East’s largest jewelry designers, manufacturers and
distributors, has launched on the BigCommerce platform.
With a presence in Saudi Arabia, Egypt and the United Arab
Emirates, L'azurde has been a leader in crafting exquisite jewelry
for over four decades. Known for its commitment to excellence and
innovation, L'azurde produces over 3,000 different jewelry models
each year.
After dealing with performance and integration limitations on
Magento, L’azurde turned to BigCommerce and a composable commerce
approach to scale with the company’s growth. Since its launch on
BigCommerce, L’azurde has seen its conversion rates double in
addition to overall sales growth and improved uptime and site
stability.
“The decision to replatform was fueled by our commitment to
future-proof our business,” said Marcelo Da Silva, group head of
omnichannel at L'azurde. “We recognized the importance of being
nimble in a rapidly evolving market. With BigCommerce, we have a
platform that prioritizes flexibility, empowering us to implement
innovations swiftly and launch new features seamlessly so we can
deliver amazing customer experiences and leave technical platform
management to the experts.”
L'azurde recognized that a compelling online storefront was
pivotal to their digital transformation. The company needed a
platform that not only showcased their extensive range of jewelry
collections but also delivered an exceptional and engaging shopping
experience. L’azurde worked with BigCommerce partners to create a
custom headless storefront that integrated seamlessly with
BigCommerce’s ecommerce platform.
Leveraging the Next.js framework, L’azurde relied upon
BigCommerce’s world-class partner ecosystem to build a modern,
composable site that enabled L’azurde to manage its product
catalog, inventory and customer data efficiently. L’azurde’s
composable tech stack includes integrations for its CDXP, order
management system, PIM, CMS and search-and-merch tools. The
BigCommerce back-end provides the infrastructure for ecommerce at
scale, handling key functions such as order processing, security
payments and inventory management.
Taking a composable approach gave L’azurde a strong foundation
to deliver incredible customer experiences, no matter how customer
expectations change.
“Shoppers today demand personalized experiences, streamlined
checkouts and responsive interfaces,” said Da Silva. “Our
replatforming efforts are geared toward meeting and exceeding these
expectations. With the advent of AI, augmented reality and other
cutting-edge technology, BigCommerce allows us to integrate
seamlessly with a diverse array of third-party applications and
services. This freedom from vendor lock-in empowers us to use a
tech stack tailored to our unique needs, fostering innovation and
adaptability.”
“L’azurde really took full advantage of BigCommerce’s open
platform and strong partner ecosystem to get a fully functioning
composable site up and running in just five months,” said Mark
Adams, senior vice president and general manager of EMEA at
BigCommerce. “They are experiencing meaningful benefits in such a
short amount of time. This project demonstrates that composability
is effective and does not need to be overly complicated in order to
land results.”
L’azurde is the latest in a series of lifestyle and apparel
merchants to choose BigCommerce, including Badgley Mischka, Rohan
and White Stuff. For more information on BigCommerce’s ecommerce
solutions for fashion and apparel, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable
ecommerce platform that empowers brands and retailers of all sizes
to build, innovate and grow their businesses online. BigCommerce
provides its customers sophisticated enterprise-grade
functionality, customization and performance with simplicity and
ease-of-use. Tens of thousands of B2C and B2B companies across 150
countries and numerous industries rely on BigCommerce, including
Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur
Baking Co., MKM Building Supplies, United Aqua Group and Uplift
Desk. For more information, please visit www.bigcommerce.com or
follow us on X, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240521063564/en/
Brad Hem pr@bigcommerce.com
BigCommerce (NASDAQ:BIGC)
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