UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

SCHEDULE 13D

 

Under the Securities Exchange Act of 1934
(Amendment No. 8)*

 

  Criteo S.A.  
  (Name of Issuer)  
     
  American Depositary Shares, each representing one
Ordinary Share, nominal value €0.025 per share		  
  (Title of Class of Securities)  
     
  226718104  
  (CUSIP Number)  
     
  Connie Neumann
Office and compliance manager
Petrus Advisers Ltd
Eighth Floor, 6 New Street Square, New Fetter Lane
London EC4A 3AQ, United Kingdom
+44 20 7933 8831		  
  (Name, Address and Telephone Number of Person  
  Authorized to  
  Receive Notices and Communications)  
     
  September 17, 2024  
  (Date of Event which Requires Filing of this Statement)  

 

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. ☒

 

Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Section 240.13d-7 for other parties to whom copies are to be sent.

 

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

 

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 

 

 

CUSIP No. 226718104 13D Page 2 of 8

 

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
  Petrus Advisers Ltd.
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
  (see instructions) (a) ☐
    (b) ☐
3 SEC USE ONLY    
       
       
4 SOURCE OF FUNDS* (see instructions)    
  OO    
       
5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
  PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
       
6 CITIZENSHIP OR PLACE OF ORGANIZATION    
  United Kingdom    

 

  7 SOLE VOTING POWER

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH:

   0
   
8 SHARED VOTING POWER
  4,658,581
   
9 SOLE DISPOSITIVE POWER
  0
   
10 SHARED DISPOSITIVE POWER
  5,112,951

 

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
  5,112,951  
       
12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
  (see instructions)   ☐
       
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
  9.13%1    
       
14 TYPE OF REPORTING PERSON* (see instructions)    
  FI    
       

 

1Based on 55,985,114 Shares (as defined herein) outstanding as of July 26, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on August 1, 2024.

 

 

 

CUSIP No. 226718104 13D Page 3 of 8

 

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
  Klaus Umek
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
  (see instructions) (a) ☐
    (b) ☐
3 SEC USE ONLY    
       
       
4 SOURCE OF FUNDS* (see instructions)    
  OO, PF    
       
5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
  PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
       
6 CITIZENSHIP OR PLACE OF ORGANIZATION    
  Austrian    

 

  7 SOLE VOTING POWER

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH:

   22,500
   
8 SHARED VOTING POWER
  4,658,581
   
9 SOLE DISPOSITIVE POWER
  22,500
   
10 SHARED DISPOSITIVE POWER
  5,112,951

 

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
  5,135,451  
       
12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
  (see instructions)   ☐
       
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
  9.17%2    
       
14 TYPE OF REPORTING PERSON* (see instructions)    
  IN, HC    
       

 

2Based on 55,985,114 Shares outstanding as of July 26, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on August 1, 2024.

 

 

 

CUSIP No. 226718104 13D Page 4 of 8

 

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
  Till Hufnagel
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
  (see instructions) (a) ☐
    (b) ☐
3 SEC USE ONLY    
       
       
4 SOURCE OF FUNDS* (see instructions)    
  OO, PF    
       
5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
  PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
       
6 CITIZENSHIP OR PLACE OF ORGANIZATION    
  German    

 

  7 SOLE VOTING POWER

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH:

   212,561
   
8 SHARED VOTING POWER
  4,658,581
   
9 SOLE DISPOSITIVE POWER
  212,561
   
10 SHARED DISPOSITIVE POWER
  5,112,951

 

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
  5,325,512  
       
12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
  (see instructions)   ☐
       
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
  9.51%3    
       
14 TYPE OF REPORTING PERSON* (see instructions)    
  IN, HC    
       

 

3Based on 55,985,114 Shares outstanding as of July 26, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on August 1, 2024.

 

 

 

CUSIP No. 226718104 13D Page 5 of 8

 

EXPLANATORY NOTE

 

Pursuant to Rule 13d-2 under the Act, this Amendment No. 8 to the Schedule 13D (“Amendment No. 8”) amends certain items of the Schedule 13D filed by the Reporting Persons with the Securities and Exchange Commission (the “Commission”) on February 27, 2024, as amended by Amendment No. 1 filed with the Commission on April 18, 2024, Amendment No. 2 filed with the Commission on April 24, 2024, Amendment No. 3 filed with the Commission on May 15, 2024, Amendment No. 4 filed with the Commission on May 29, 2024, Amendment No. 5 filed with the Commission on July 11, 2024, Amendment No. 6 filed with the Commission on August 20, 2024, and Amendment No. 7 filed with the Commission on September 10, 2024 (collectively, the “Schedule 13D”), relating to the American Depositary Shares (the “ADS”), each representing one ordinary share, nominal value €0.025 per share (the “Shares”) of Criteo S.A., a French société anonyme whose headquarters are located at 32 rue Blanche, 75009 Paris, France (the “Issuer”). All capitalized terms contained herein but not otherwise defined shall have the meanings ascribed to such terms in the Schedule 13D.

 

 

 

CUSIP No. 226718104 13D Page 6 of 8

 

Item 3. Source and Amount of Funds or Other Consideration.

 

Item 3 of the Schedule 13D is hereby amended and supplemented as follows:

 

Because the Reporting Persons have generated more proceeds from sales of ADS than they have spent on acquiring ADS and options to acquire ADS since the filing of Amendment No. 7 on September 10, 2024, the Reporting Persons have not had to source additional funds to acquire the ADS and options to acquire ADS purchased since the filing of Amendment No. 7 on September 10, 2024.

 

Item 5. Interest in Securities of the Issuer

 

Item 5(a)-(c) of the Schedule 13D is hereby amended and supplemented as follows: 

 

(a)

See rows (11) and (13) of pages 2, 3 and 4 of this Amendment No. 8 for the aggregate number of ADS and percentage of ADS beneficially owned by the Reporting Persons as of September 17, 2024. These amounts include (i) an aggregate 4,300,000 ADS that the Reporting Persons have the right to acquire within 60 days upon exercise of long standardized call options, (ii) 510,000 ADS that the Reporting Persons have the right to recall at any time at a price of $46.75, pursuant to a repurchase agreement with RBC Bank that is scheduled to terminate on October 11, 2024, and (iii) 25,000 ADS that the Reporting Persons have the right to recall at any time at a price of $0.00, pursuant to a repurchase agreement with RBC Bank that currently has no expiration date. The aggregate percentage of ADS reported beneficially owned by the Reporting Persons is based upon 55,985,114 Shares outstanding as of July 26, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed by the Issuer with the Commission on August 1, 2024.

 

(b)See rows (7) through (10) of pages 2, 3 and 4 of this Amendment No. 8 for the ADS as to which the Reporting Persons have the sole or shared power to vote or direct the vote and sole or shared power to dispose or direct the disposition as of September 17, 2024. Each of Petrus, Mr. Hufnagel and Mr. Umek may be deemed to share voting power and share dispositive power over the ADS and options to acquire ADS held directly by the investment vehicles and managed accounts for which Petrus serves as investment manager or portfolio adviser and the private individuals who have signed powers of attorney in favor of Petrus.

 

(c)The transactions in the ADS effected by the Reporting Persons since the filing of Amendment No. 7 on September 10, 2024 and through September 17, 2024 are set forth on Schedule 9 attached hereto.

 

 

 

CUSIP No. 226718104 13D Page 7 of 8

 

SIGNATURE

 

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 

    Petrus Advisers Ltd.
     
  By: /s/ Suraj Shah
    Suraj Shah
    (Name)
     
    Director
    (Title)
     
    September 19, 2024
    (Date)

 

  By: /s/ Klaus Umek
    Klaus Umek
    (Name)
     
    September 19, 2024
    (Date)

 

  By: /s/ Till Hufnagel
    Till Hufnagel
    (Name)
     
    September 19, 2024
    (Date)

 

 

 

CUSIP No. 226718104 13D Page 8 of 8

 

SCHEDULE 9

 

Transactions in the ADS of the Issuer by the Reporting Persons since the filing of Amendment No. 7

 

The following table sets forth all transactions in the ADS effected since the filing of Amendment No. 7 on September 10, 2024 by the Reporting Persons. Except as noted below, all such transactions were effected in the open market through brokers and the price per share excludes commissions.

 

Reporting Person   Type   Quantity4   Name of Security   Price5   Trade Date6
Petrus Advisers LTD   Buy   7,500   CRTO US Equity   44.175000   20240909
Petrus Advisers LTD   Buy   19,000   CRTO US Equity   44.336251   20240909
Petrus Advisers LTD   Buy   8,750   CRTO US Equity   44.588881   20240909
Petrus Advisers LTD   Buy   10,000   CRTO US Equity   43.780633   20240911
Petrus Advisers LTD   Buy   3,500   CRTO US Equity   43.738446   20240911
Petrus Advisers LTD   Sell   -2,799   CRTO US Equity   44.865972   20240912
Petrus Advisers LTD   Buy   7,000   CRTO US Equity   43.800000   20240912
Petrus Advisers LTD   Sell   -7,000   CRTO US Equity   43.800000   20240912
Petrus Advisers LTD   Buy   40,000   CRTO US Equity   43.714090   20240913
Petrus Advisers LTD   Buy   25,000   CRTO US Equity   43.753998   20240913
Petrus Advisers LTD   Buy   450   CRTO US Equity   43.920000   20240913
Petrus Advisers LTD   Buy   250   CRTO US Equity   42.900000   20240916
Petrus Advisers LTD   Buy   7,500   CRTO US 10/18/24 C45 Equity   1.250000   20240917
Petrus Advisers LTD   Buy   7,500   CRTO US 10/18/24 C45 Equity   1.250000   20240917
Petrus Advisers LTD   Sell   -285,000   CRTO US Equity   42.523700   20240917
Petrus Advisers LTD   Sell   -247,984   CRTO US Equity   43.045000   20240917
Petrus Advisers LTD   Sell   -29,516   CRTO US Equity   43.045000   20240917

 

4 Quantity of options reflects number of contracts, with each contract representing 100 ADS.
5 Price per share in US dollars.
6

Trade dates are following the format YYYYMMDD.

 

 

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